RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, and Mei Ah Entertainment Group Limited (MAEG), a major Chinese-language film producer and distributor in the region, announced today an agreement to install RealD 3D technology on one hundred screens across the MAEG circuit in China.
The deal is part of MAEG’s overall efforts to expand within the Chinese theatrical market with fifty new cinemas and five hundred screens over the next five years. The first MAEG cinema has already opened in Tinjian and will be followed by openings in Yangzhou, Shanghai, Chengdu and more. With this latest agreement, RealD technology is now available on approximately 460 cinema screens in China with future commitments totaling 1,200 screens.
“With the current demand for 3D in China outweighing the number of screens available, we look forward to equipping MAEG cinemas with RealD 3D technology as they continue to expand in China,” said Edman Chan, RealD’s General Manager of Greater China, Southeast Asia and Korea for Cinema.
“RealD’s award-winning 3D technology is the most widely used in the world and I am pleased to have them as a strategic partner,” said Patrick Tong, Managing Director of MAEG. “With RealD’s superb image quality, audience members become actual participants in the movie.”
RealD is the world’s most widely used 3D cinema technology with over 18,700 screens equipped with RealD 3D in approximately 60 countries around the world.