Cinema Technology Dec. 10, 2018
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added.  Contact DCinemaToday for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please  Contact DCinemaToday  with any questions, feedback, issues, or bug reports .
Sponsors



Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.

Industry

Shows & Events


# 1965 Dalto

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
London—Feb 1, 2012

Pearl & Dean Collaborates with Dolby in Digital Cinema Advertising

New service provides enhanced features for exhibitors
Pearl & Dean Cinemas Limited today announced that it has appointed Dolby Laboratories, Inc. (NYSE: DLB) as its new digital cinema advertising service provider for the UK and Ireland. The collaboration sees Dolby as the exclusive supplier of Digital Cinema Packages (DCPs) for Pearl & Dean’s on-screen advertising content in the UK.
 
“Like Pearl & Dean, Dolby has a wealth of experience in the cinema industry and an impressive heritage of innovation, and our new collaboration is being welcomed by our customers,” said Ian McNaught, Head of Marketing and Creative at Pearl & Dean. “We are particularly excited by the fact that the collaboration has brought a number of enhancements to our digital advertising service, which are already directly benefitting exhibitors and of course, our advertising clients.”
 
Pearl & Dean is one of UK cinema’s most iconic brands, with a history of providing on-screen advertising to theatres stretching back to the early 1950s. Today, the company represents cinemas ranging from multiplex chains, offering landmark locations throughout the UK, as well as the independent exhibition sector in the UK, with a wide portfolio of quality cinema circuits. This wide variety of theatres have a hugely varied schedule of programming, from the latest blockbusters through classic and art-house movies to alternative content such as live opera or concerts.
 
“High quality on-screen advertising plays a vital role for cinemas and we are delighted that Pearl & Dean has chosen Dolby to bring a new dimension to their digital advertising service,” said Richard Welsh, Director of Digital Cinema Services, EMEA, Dolby Laboratories.
 
Previously, cinema advertising packages were delivered on DVD, but the new Dolby collaboration will see content delivered as industry standard DCPs on robust professional hard drives, dramatically simplifying the ingest process. The hard drives carry allthe Pearl & Dean advertisements for the week ahead, eliminating the need for the ingestion of original archive ‘ad packs’ and allowing for much better storage management.
 
“We have also created a bespoke online portal for Pearl & Dean customers,” explained Richard Welsh, “which facilitates the direct delivery of any late advertisements online, and allows exhibitors to check their latest playlists themselves 24 hours a day, as well as communicate directly with Pearl & Dean and Dolby about any issues they may have.”
 
The service commences this month, with the first roll out of DCP advertising packs to Pearl & Dean’s 595 digital cinema screens.

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
 
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Pearl & Dean: Pearl & Dean is a successful screen advertising contractor and the greatest name in cinema advertising in the UK. Established in 1953, Pearl & Dean has worked in partnership with cinema exhibitors for over 50 years and its well known sonic logo is held in great affection by many generations of movie lovers in the UK. Still a cool, vibrant brand in today's consumer and business sector, Pearl & Dean is constantly evolving, extending its offering to clients in line with ongoing market requirements. Pearl & Dean Directory page

Share this page:
©Copyright 2003 - 2018 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner