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# 1943 Eidophor

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Barcelona—Feb 23, 2012

Immersive 3D Sound from imm Sound Also Leader in Exhibitor Satisfaction

Immersive 3D sound from imm sound is preferred by exhibitors, who value the spectacular quality of the technology, the ease of the system installation and the success in terms of viewer attendance. imm sound is the leader in number of installed rooms, with systems operating in USA, Europe, Latin America and Asia. The excellent response to imm sound by cinemas worldwide strengthens its leader position.

Marcos Araujo, general manager at Araujo Group Cinemas said "The public who visits our actual immserive 3D sound theaters always come back. Choosing between a 2D or 3D movie is irrelevant when imm sound is involved. The viewers prefer to get immersed in an amazing sound experience that lets them be part of the movie".

"That is why we are so satisfied. We will upgrade our actual theaters to add that amazing experience, and we will definitely count with imm sound's technology in our future projects ", said Mr. Araujo.

imm sound technology brings the viewer into the new era in three-dimensional sound and provides a welcome, completely new immersive movie experience.

Pere Sallent, CEO at Cinemes Full HD said "imm sound had a so enthusiastic response from our viewers, that we had to increase the number of imm sound installed rooms in our cinema. This year we are opening one more room with imm sound's technology and we are planning more for the near future".

"It is clear that viewers who have watched a movie with that immersive 3D sound can not renounce to the impressive sensation it generates. The grandiosity of imm sound's technology makes a huge difference that the public greatly appreciates. The sensational response of our clients shows us every day that we were right to choose imm sound for our cinemas" said Mr Sallent.

imm sound breaks with channel based technologies and creates a new concept of immersive 3D sound, where channels are completely nonexistent. The whole audio immersive experience is the only thing that counts.

Sonia Fois, UCI Italy marketing manager says "With immersive 3D sound, spectators rediscover the experience of watching a movie, thanks to a more spectacular, surrounding and natural sound. The tones and sensations imm sound technology provides, immerses the spectactor and makes them part of the scene itself."

She adds, "imm sound is the reference in new era of cinema sound with technology that is considerably ahead of the other market options. For every system installation, imm soundoffers the best quality support, which has been verified by many international deployments".

imm sound certified technicians can install a system in a theatre room in 24 to 48 hours. This is a huge advantage since the theatre room does not have to be closed to the public and their income will not be lost. Another imm sound advantage is that it uses every speaker currently in a room, and only adds necessary speakers, thereby cost effectively adapting to the configuration of the room itself.

"Immersive 3D sound is fast becoming the standard in cinemas worldwide. Cinemas are upgrading their sounds systems to immersive 3D sound and imm sound is by far the best possible option on the market", says Thomas Schülke, UCI Kinowelt marketing manager.

About imm Sound: Located in Barcelona, imm Sound is a pioneer in 3D sound for the film industry in the era of digital cinema. Their technology ensures maximum quality and the future of 3D sound and opens the door to a much more immersive new way to enjoy the movie theater. Since 2010, imm Sound 3D audio equipment has been operating in cinemas in Europe and America, and is today the world market leader with the largest number of movie theater screens with 3D sound.

Acquired by Dolby 
imm Sound Directory page
Tags:
Cinema Sound
Countries:
Spain

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