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# 1958 Gertag Ediaphor

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Barcelona—Oct 21, 2011

Imm Sound Will Install its Immersive 3D Technology in the Cinema Theaters of Cinesa/UCI in Europe

The 3D surround sound will be available on movie screens in Italy, Germany, and Spain
Company Imm Sound, the leader in 3D immersive sound, will install its technology in the European cinemas of the cinema operator UCI /Cinesa, which belongs to the group ODEON/UCI/CINESA.

The 3D surround sound of Imm Sound, considered as the best system available on the market, provides a fully immersive experience for viewers going to the iSens theaters of UCI/Cinesa. In Europe, Cinesa theaters are located in Italy, Germany, Ireland, United Kingdom, Portugal, Austria and Spain. In Spain, Cinesa operates over 520 movie screens, with over 116,000 seats.

As highlighted by Imm Sound’s  president, Vicente López, the technological choice of Cinesa "will allow the 3D surround sound of Imm Sound, the most spectacular sound available on the market today, to be enjoyed together with a large movie screen, and to give perfect immersion in the show. "  It is audio that is "totally adapted to the digital age, allowing for maximum sound quality of the projections and adaptable to the characteristics of any theater."

The iSens theatres equipped with large-format movie screens and the Imm Sound 3D sound system are an advanced and innovative solution. Viewers gain a unique immersive experience not only for movies, but also for operas, concerts and sporting events. Of the many available configurations, these theaters have opted for 24 channels, which immerse the viewer in a totally new experience.

Currently, several theaters in this international group are already operating with the Imm Sound audio system, such as the cinemas Cinesa Principe Pio in Madrid and Ciudad de Marineda in La Coruña. Installations in other European  locations are under study. 



About Cinesa: Cinesa is a leading cinema exhibitor in Spain, with more than 18 million admissions per year, according to official data from 2014, with 542 cinema screens in over 45 cinema sites based at prime locations in the main cities in Spain.  Cinesa has 13 cinemas in Madrid and 10 in Barcelona, with a market share of 41.4% in Madrid and 36.7% in Barcelona city, according to official data from 2014.  Cinesa belongs to Odeon Group - UCI Cinemas, owned by the British investment fund Terra Firma which currently has theatres in Spain, Portugal, UK, Germany, Italy, Ireland and Austria.  The Odeon Group - UCI Cinemas is the largest cinema exhibitor in the European market and the leader in the UK, Spain and Italy. Cinesa Directory page About imm Sound: Located in Barcelona, imm Sound is a pioneer in 3D sound for the film industry in the era of digital cinema. Their technology ensures maximum quality and the future of 3D sound and opens the door to a much more immersive new way to enjoy the movie theater. Since 2010, imm Sound 3D audio equipment has been operating in cinemas in Europe and America, and is today the world market leader with the largest number of movie theater screens with 3D sound.

Acquired by Dolby 
imm Sound Directory page
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