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Houston, TX—Mar 15, 2012

Qube Cinema 4K 3D System Installed at Houston Museum of Natural Science

New Single-Server Solution Delivers “Picture Perfect” Image Quality to the Giant Screen
The first commercial installation of Qube Cinema’s single-server 4K 3D system has been completed at the Houston Museum of Natural Science. Using a single Qube XP-I server, the new configuration streams 4K image data to two Barco 4K projectors each with its own Qube Xi 4K Integrated Media Block (IMB). Visitors can now enjoy stunning 3D digital imagery on the giant screen, delivered from a system that is much easier to operate than the 70 mm film setup the museum used previously.

The digital cinema playback system at the museum’s Wortham Giant Screen Theater features a Qube XP-I server paired with two Qube Xi 4K IMBs installed in two Barco DP4K-32B projectors. Using a single DCP, the system is capable of streaming up to 1,000 Mbps of data through a dual Gigabit Ethernet interface, sufficient throughput to support dual 4K projectors at up to 30 fps, an industry first. 

“Giant screen theaters have been anticipating 4K 3D for years. We’re very pleased to have partnered with Qube to finally make it happen,” said Derek Threinen, vice president, business development at D3D Cinema, which designed and integrated the new theater system. “The Houston Museum of Natural Science is one of the most prestigious giant screen venues in the world. To see full 4K content on the giant screen at HMNS is an important milestone for the industry.”

Moving from Film to Digital

“We decided a while back that we wanted to upgrade from 70 mm film to digital 3D,” said Charlotte Brohi, VP giant screen operations and film production at the museum. “When we saw a demonstration of the Qube technology in January, we knew we had found the way to do it. We showed our first 4K 3D digital movie on Feb. 19.”

“We wanted to give our audience the image quality they were used to with 70 mm film,” explained Brohi. “With the Qube Cinema 4K 3D system, not only are the images picture-perfect, but they’re steadier. And the artifacts we used to get from the wear and tear on film are gone. The quality exceeds that of 70 mm film.”

“Our projectionists love it because it’s so much easier to operate,” added Brohi. “Our techs used to have to haul 200-lb film reels up several flights of stairs to get them to the projection room – and then they had to load them onto the platters in our tight booth! We only had enough space for three 3D films at a time. It was a logistical challenge if we wanted to bring in a new film for a special event.”

With the new system, the Houston Museum of Natural Science is currently showing four different digital 3D movies: Space Junk 3D, Tornado Alley 3D, Flying Monsters 3D and Ultimate Wave 3D.

Established over a century ago, the Houston Museum of Natural Science is one of the premiere institutions in the U.S., hosting over two million visitors per year. HMNS opened its movie theatre in 1989. The theater was converted to 3D in 2006, and has been one of the museum’s key attractions. The transition to 4K 3D digital technology allows the Wortham Giant Screen Theater to enhance its offerings while cutting costs and streamlining operations. 

“Screening movies on the giant screen has always been a good revenue generator,” Brohi explained, “and that will continue. But we needed to find a way to reduce our expenses while maintaining, or in this case improving, the quality of the experience for our audience. We estimate we will save at least $200,000 in operating costs each year with the move to digital.”

HMNS is one of a very few museums which distributes and executive produces large format films in addition to screening them. According to Brohi, they will soon make the move to an all-digital pipeline. “Sticking with digital prints saves money while keeping production quality really high,” she noted. “Other theaters will be looking to us as a leader using this technology. Very soon there will only be digital film in the giant screen theaters.”

“3D movies allow museums to extend their visitor experience, giving their audiences an immersive experience with documentaries which augment exhibitions and promote lifelong learning,” explained Threinen. “Visitors love them, and the simplicity and quality of the new Qube 4K 3D system makes this a win-win for the public and the exhibitor.”

The Qube XP-I server and Qube Xi 4K IMB are available now from Qube Cinema and its worldwide network of resellers and system integrators, including D3D Cinema. For more information visit  www.qubecinema.com/products.



Qube Cinema, Inc Contacts:
Manoj Kumar Madhavan – Head of Corporate Communications & Marketing 
Qube Cinema,Inc. 
M: +91 82912 00553 
manojkumar@qubecinema.com 
www.qubecinema.com 

Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
898 N Sepulveda Blvd, Suite 320
El Segundo CA, 90245, USA
info@qubecinema.com
www.qubecinema.com


Logo: Qube Cinema, Inc
About Qube Cinema, Inc: Qube Cinema,Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective. Qube Cinema, Inc Directory page Qube Cinema, Inc Web Site
About D3D Cinema: D3D Cinema offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, content production & distribution, operational support, and ongoing service. D3D is headquartered in Evanston, IL with offices in the greater Philadelphia and New York areas, and Ottawa, Canada. D3D Cinema Directory page

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More Qube Cinema, Inc News:
Apr 1, 2019 Qube Wire Streamlines Operations for Theater Chains
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced that its content distribution service, Qube Wire has currently over 42,000 screens actively using its application.

Jan 23, 2019 Qube Cinema Publishes Case Study Highlighting Tugg’s Successful Deployment of Qube Wire
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Qube Cinema, a leading digital cinema technology and solutions provider, announced the publication of a case study highlighting the deployment of Qube Wire by Tugg, a pioneer in developing the Cinema On Demand model bridging the gap between filmmakers and audiences.

Dec 10, 2018 Qube Wire Provides Flm-X Data Feed Capabilities to Exhibitors as A Free Service
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced at CineAsia 2018 that Qube Wire’s SMPTE (Facility List Message) FLM-x data feed feature now provides theatre information in the latest SMPTE format, the Extended FLM data, as recently published in the SMPTE ST430-16-2017 specification document. These FLM-x data feeds are provided free to all exhibitors using the Qube Wire service.

Dec 5, 2018 Mar Del Plata Film Festival Chooses Qube Wire Platform for Content Distribution and Delivery
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Qube Cinema, the world’s leading provider of end-to-end digital cinema technology partnered with the 33rd Mar del Plata film festival which was held in Argentina from November 8 -18. Qube Wire was the official choice for DCP digital delivery and content distribution.

Oct 22, 2018 Jio MAMI 20th Mumbai Film Festival with Star Selects Qube Wire for Movie Distribution and Delivery
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Mumbai Academy of Moving Image (MAMI) which organises India’s leading film festival has partnered with Qube Cinema for the Jio MAMI 20th Mumbai Film Festival with Star. Qube Wire is the technical partner for the festival.

Jun 10, 2018 Qube Cinema Highlights Qube Wire's Movie Distribution Workflow Features at CineEurope 2018
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Qube Cinema will showcase multiple new features of Qube Wire at CineEurope 2018. As part of this new distribution workflow, delegates will be able to see new features, which include, broadband and satellite delivery to theatres, Wire Safe™, SMPTE FLM format support and an interesting data visualisation feature, What’s-on-Wire (WOW). Product demonstrations will be available to delegates at Qube Cinema’s booth #706 on the trade show floor. These features highlight a highly flexible and simplified digital cinema distribution workflow.

May 4, 2018 New York Indian Film Festival Selects Qube Cinema’s Qube Wire Platform for Movie Content Distribution and Delivery
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Qube Cinema announced its partnership with the 18th New York Indian Film Festival (NYIFF), New York’s largest and longest-running diaspora film festival,  which is scheduled to take place from May 7 -12.  Qube Wire is the distribution partner for the festival and filmmakers will increasingly rely on Qube Wire for secure and reliable movie content delivery to the festival.

Apr 24, 2018 Qube Cinema Unveils New Qube Wire Features at Cinemacon 2018
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Qube Cinema is adding new features to the Qube Wire platform to simplify the digital cinema distribution workflow. Qube Cinema will showcase multiple new features of Qube Wire at CinemaCon 2018 in Las Vegas.

Apr 23, 2018 Qube Wire Service Expands Worldwide
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Qube Cinema announced at CinemaCon 2018 that the Qube Wire service is now available across 105 countries for delivery of movie content. Qube Wire currently serves a broad range of customers extending from independent producers and distributors to large studios.

Jun 20, 2017 Qube Cinema Showcases Justickets & Cheers Platforms at CineEurope
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Qube Cinema, a leading provider of end-to-end digital cinema technology and solutions will showcase the Justickets and Cheers platforms at CineEurope 2017.
More D3D News:
Aug 31, 2016 Laser Giant Dome Cinema Coming to Cleveland
Christie Logo
D3D Cinema, in partnership with Christie®, is excited to announce that the newly branded Cleveland Clinic Dome Theater at Great Lakes Science Center (GLSC) is about to receive a serious projection upgrade – the world’s first giant dome cinema laser system. The theater re-launch, complete with new seats and carpet, is set to open to the public in October.

May 24, 2016 Christie 6P Laser Projection System Earning Plaudits at National Infantry Museum’s Giant Screen Theater
Christie Logo
The Christie® and D3D Cinema upgrade from film to 6P laser  projection at the National Infantry Museum’s Giant Screen Theater in Columbus, Georgia is earning applause from the public, school groups, veterans and active duty service members.

Mar 9, 2015 D3D and Christie to Introduce Laser Dome System
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Christie® and D3D Cinema have partnered in a joint effort to provide a premium experience using Christie's RGB laser projection platform for tilted giant screen dome cinemas. R&D and preliminary testing is underway in conjunction with a host of third-party partners, from veteran dome cinematographers and post-production labs to optics specialists and test bed theaters.

Dec 5, 2014 Moody Gardens and D3D Cinema Celebrate Grand Opening of World’s First Institutional Giant Screen Laser Theater Featuring Christie 6P Digital Laser Projection
Christie Logo
D3D Cinema and Moody Gardens have announced the grand opening of the MG3D Laser Theater at Moody Gardens, the first institution in the world to feature a giant screen 6-Primary (6P) laser projection system. Audiences will now experience films on a world-class 60 by 80-foot white screen – the largest in Texas – at nearly three and a half times brighter than the current industry standard, with vibrant colors and new 3D glasses technology.

May 14, 2014 Moody Gardens Chooses D3D Cinema and Christie for Purchase and Integration of World’s First Premium Museum-Based 4K 3D Giant Screen 6P Laser Projection System
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Christie® and D3D Cinema are pleased to announce that the world’s first museum-based 4K 3D giant screen 6P laser projection system will be installed and premiering at Moody Gardens MG3D Cinema in Q4 2014. The system design and configuration will further distinguish the Moody Gardens MG3D Theater as one of the world’s most premier cinema venues.

Mar 30, 2012 D3D Announces Giant Screen Digital 3D Conversion at Houston Museum of Natural Science

Jan 4, 2012 Barco and D3D Cinema Partner to Showcase Industry-First, Premium Screen Technologies at Moody Gardens Digital Cinema Symposium
Nov 9, 2011 The Giant Screen at Millennium Point, Uk, Benefits from Barco’s Large-Format Projection Technology
Sep 20, 2011 Barco Introduces Next-Generation, Large-Format Digital Cinema Package, Merging the Only DCI-Compliant Enhanced 4K DLP Cinema Projector with the Industry's Best Multi-Dimensional Audio System
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