Barco, the global digital cinema technology leader, has been selected as the exclusive digital cinema provider to convert 26 screens owned by REI Cinemas in South Carolina. Working closely with digital cinema integrator CineVision Corporation, Barco deployed its DP2K-20C DLP Cinema® projectors in the exhibitor's theaters in three sites.
“We've benefitted in so many ways from converting to digital with Barco, beginning with a very fast and efficient deployment, and concluding with fabulous projectors that offer outstanding brightness, image quality and ease of use,” commented Richard Robb, President of REI Cinemas. “Our patrons and staff alike have commented that it's the best 3D they've every seen. Thanks to Barco, we've been able to elevate the cinema experience to the highest standards of any cinema around.”
“Image quality was critical to REI, especially good color rendition. The Barco projectors offer the most film-like movie presentation of any digital projector out there, which is why we recommend them exclusively to our customers,” commented Steve Newton, Owner and President of Cinevision Corporation. “We've enjoyed a long relationship with Barco through our sister company, Magna-Tech Electronic Company, and we're proud of the quality that we mutually bring to exhibitors like REI Cinemas.”
REI Cinemas' new 100 percent digital cinema footprint includes both 2D and 3D projectors, which can easily and cost-effectively be upgraded to Barco's Enhanced 4K model. This flexibility and expandability was a key factor in the decision to select Barco.
REI is converting to digital with the help of Cinedigm's long-term VPF agreement via an exhibitor-buyer deal structure, which enables the exhibitor to recoup most of its costs – including financing fees – associated with the deployment. Cinedigm's VPF program also features the largest number of movie distributors of any program, enabling exhibitors to maximize their VPF revenues.
“We're proud to be working with REI Cinemas as they revolutionize their theaters,” commented Scott Freidberg, VP Sales Digital Cinema for Barco North America. “The digital model now reaches into every demographic and REI has certainly transformed the cinema experience in the Northwestern part of South Carolina. With Barco, REI can now reap the benefits of superior image quality, world-record brightness, and the lowest total cost of ownership in the industry.”