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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Calif.—Sep 6, 2012

World’s First Laser-Projected Screening of Full-Length Movie Debuts with Christie Laser Projector

2D Light Levels Achieved for 3D at IBC 2012 “Big Screen” Event
Hugo 3D feature and clips from "Transformers: Dark of the Moon" and "Puss N’ Boots" will be shown at 14 ft-L, addressing the problem of insufficient light levels on screen for 3D content

Christie® will light up the “IBC Big Screen” theater at RAI Amsterdam on Monday, delivering unprecedented 2D light levels for 3D content and, in the process, addressing one of the cinema industry’s most pressing problems – the unsatisfactory showing of 3D content at low light levels, typically less than 3 foot lamberts (ft-L), when 14 ft-L is the standard for 2D films. The event will also be the public premiere of Christie’s first prototype laser projector.
 
“Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens,” said Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today will show just how truly spectacular a movie maker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.”
 
Continuing, Dr. Shaw noted that “as well, some attendees leave 3D movies complaining of headaches, fatigue, and sore eyes. Just like reading a book in low light levels, low brightness on the movie screen is one of the reasons for these complaints. Delivering more lumens to the screen will help address these effects, as will the advent of ‘eye-easy’ high frame rate (HFR) movies.”
 
(Current, non-laser methods for delivering more light to screens include dual, Xenon-lamp based Christie DLP® projection systems, known as Christie Duo™, which are filling specific needs for 3D delivery in theatres across the globe, including, for example, at the Cinerama Dome in Hollywood and other ArcLight Cinemas.)
 
A Short, Expert Tutorial...And then the Movie
Dr. Shaw will address the low brightness problem in detail in a short address, and noted stereographers Demetri Portelli (“Hugo”) and Corey Turner (“Transformers: Dark of the Moon”) will introduce 3 ft-L clips from their films and speak to the challenges inherent in making a 3D movie, knowing full well that it will be shown to audiences at inferior light levels.
 
“For me, crafting 3D images as a stereographer has been both the most challenging and the most rewarding experience of my career as a cameraman. I have suffered alongside many 3D film makers whose work has been compromised due to the inevitable low-brightness theatrical presentation,” said Demetri Portelli. “So this showing of Hugo 3D at 14 ft-L is an important milestone in 3D cinema projection, as it will deliver spectacular details and show how light conveys additional information in 3D space.  I’m really excited and optimistic about Christie finding solutions and setting new standards for exceptional movie exhibition.”

As VP, Post Production for Paramount, Corey Turner oversees all stereoscopic 3D productions, and recalls that “When Paramount released Michael Bay’s ‘Transformers: Dark of the Moon,’ which I also worked on as stereographer, some of the prints were special digital masters, aimed at systems that could deliver almost twice the brightness of standard 3D projection. But even that ‘limited edition’ only targeted 6 ft-L; of course that being much better than the current standard for 3D at 4.5ft-L, but a far cry from 2D light levels. I’m extremely pleased that the technology for brighter cinema exhibition is advancing and Christie is to be applauded for their advancements and advantages in this initiative.”

Corey added that “Technologies like this will only help filmmakers fall even more in love with 3D. It will also finally give audiences a way to see all of the wonderful detail that the director and many members of their crew put into each and every shot. People will no longer cautiously question, ‘…is this really in 3D?’ because they will be able to see and detect all of the subtle depth cues intended for the presentation.”

Laser-projection Begins New Era With Full-Length Film Showing
Following the presentation by Dr. Shaw and Mr. Portelli and Mr. Turner, Martin Scorsese’s “Hugo 3D” – the first laser projection screening of a feature-length 3D movie at 2D brightness levels – will be shown, courtesy of Paramount Pictures International, Christie and XPAND 3D.
 
Commenting on the laser projector and that route specifically, Dr. Shaw said that “There’s half-a-dozen different ‘forks in the road’ decisions that have to be made when designing a laser-projection system and most manufacturers will take different paths.” He noted that Christie customers have come to expect the best in technology and service from the world’s largest supplier of DLP cinema projectors, operating for more than 80 years, and “...our final laser projector family, when announced, will continue this trend of innovative, high performance products that will address the specific needs of our customers in the cinema, pro AV and advanced visualization and simulation arenas.”


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Jun 20, 2019 Christie Signs Major Global Reseller Agreement with Arts Alliance Media
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Christie officially announced a worldwide* reseller agreement with Arts Alliance Media (AAM), the global leader in digital cinema software and services. The agreement will see Christie offering AAM’s full range of integrated theatre management software and services to its wide-reaching exhibitor base, and further strengthen Christie’s position as the pre-eminent cinema solutions and expertise provider.

Jun 18, 2019 More Than One Thousand Christie Cinema Projectors Earmarked for Cineworld Auditoriums, Beginning with Rollout to Regal Screens in the United States
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Christie® is pleased to announce that Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Jun 16, 2019 Christie Delivers Visually-Engaging Cinema Solutions at the Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.

Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.

Apr 4, 2019 Christie Taps TSR PROVA as India’s Marquee Cinema Integration Partner for its RealLaser Illumination Platform Projectors
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is proud to announce that TSR PROVA (‘TSR’) has been signed as Christie’s pre-eminent integration partner of its family of RGB cinema projectors based on Christie’s industry-leading RealLaser™ illumination platform. TSR will assist in the adoption of Christie’s latest cinema technology across the burgeoning Indian exhibition market.

Apr 3, 2019 Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry
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GDC Technology Limited Logo
Huaxia Film Distribution Co., Ltd. (Huaxia Film), a well-known film distributor in China, today announced at CinemaCon 2019 that it will develop, leverage and promote premium format movies driven by new, advanced configurations, specifically the Cinity Cinema System. Cinity will seamlessly combine related processes and technologies, (e.g. filming, post-production, distribution and projection) that are representative of advanced-format movies, to build a complete industry ecosystem for them.

Apr 1, 2019 Christie RealLaser Projectors Put Cinemaworld’s West Melbourne, Florida Multiplex on Forefront of Technology with RGB Laser Brilliance
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Florida’s Cinemaworld has gained the leading edge in cinema projection and is amazing movie-goers with the ultimate experience in visual entertainment, thanks to the installation of Christie RealLaser™ projection systems at its West Melbourne theater complex.

Apr 1, 2019 Christie Strengthens Global Cinema Team with Hire of Industry Veteran
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced that Scott Freidberg has returned to the organization to evangelize Christie’s industry-leading cinema solutions, most notably its family of RGB pure laser projectors featuring RealLaser™ technology, and Vive Audio solutions.

Mar 28, 2019 Christie Illuminates the Future of Cinema Technology at CinemaCon 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be opening CinemaCon 2019, April 1 – 4 at Caesars Palace with an arsenal of projection and sound innovations, designed to best tell the stories that capture the hearts and minds of audiences worldwide, while adding to the bottom line of the studio and exhibition communities.

Mar 27, 2019 Christie RGB Projectors and Vive Audio Sound Solution Grace the World’s Largest ‘Pure Laser’ Multiplex in Mexico City
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex has recently opened an impressive cinema complex, featuring RGB pure laser projectors based on Christie RealLaser™ illumination, along with Christie Vive Audio™systems.

Mar 25, 2019 Cinema 21 Increases Investment in Christie RealLaser Technology
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Christie® is pleased to announce that Cinema 21, the largest movie theater chain in Indonesia, is expanding its fleet of RGB pure laser cinema projectors by acquiring a further 100 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination.

Mar 22, 2019 Christie Cinema Asia Appoints New Sales Director for India
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced the appointment of Kanwal Brar as Sales Director – Cinema (India) for Christie Digital Systems India, reporting to Don Shaw, Senior Director of Sales – Digital Cinema, Asia Pacific Region.

Mar 13, 2019 Susie Beiersdorf, Vice President of Sales, Cinema - the Americas, Christie, to Receive Inter-Society’s Ken Mason Award
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Inter‑Society Logo
Cinema-industry veteran Susie Beiersdorf, Vice President of Sales, Cinema – The Americas, Christie, has been selected as the 2019 recipient of the Ken Mason Inter-Society Award. The Ken Mason Award honors an individual who has made outstanding long-term contributions leading to the overall improvement of the motion picture experience. The announcement was made today by Paul Holliman, President, The Inter-Society for the Enhancement of Cinema Presentation, Inc. Beiersdorf will receive the award at a ceremony held at CinemaCon in Las Vegas on April 4.

Feb 20, 2019 Huayi Brothers Cinemas Selects Christie RealLaser Projectors for its Flagship Multiplex in Shanghai
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Huayi Brothers Cinemas has deployed Christie’s next-generation RealLaser™ cinema projectors at its flagship multiplex in Shanghai.
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