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Beijing—Jan 23, 2013

Huayi Brothers to Elevate Moviegoing Experience with Dolby Atmos

Dolby Laboratories, Inc. (NYSE:DLB) today announced that it will collaborate with Huayi Brothers Media Co. to bring the Dolby^® Atmos™ sound experience to moviegoers across China and beyond. Dolby Atmos is a new audio platform that revolutionizes the experience of sound in entertainment. The collaboration between Dolby and Huayi Brothers is helping to bring a truly lifelike audio experience to movie theatres in China and abroad.

In 2012, Huayi Brothers released two blockbuster titles in Dolby Atmos, including Feng Xiaogang’s Back to 1942 (released on November 29), the first Chinese film produced in Dolby Atmos, and Jackie Chan’s CZ12 (released in China on December 20). In 2013, Huayi Brothers plans to release additional titles in Dolby Atmos, starting with the Spring Festival release of Journey to the West (China release date: February 10).

“We are very excited to work with Huayi Brothers to enrich Chinese films in Dolby Atmos. It is a big milestone in our efforts to mix local-language films in Dolby Atmos and enhance the cinematic experience for Chinese moviegoers,” said Mike Chao, Managing Director, Dolby Laboratories, Greater China. “Dolby Atmos is one of Dolby’s most significant innovations in years and represents the future for entertainment sound. It gives content creators a new dimension for storytelling and helps transport audiences right into the onscreen adventure with a lifelike, sensory experience.”

About Dolby Atmos

Dolby Atmos brings a powerful new listening experience to the cinema with more natural, realistic sound that truly envelops the audience. It is an end-to-end solution that helps mixers, studios, and distributors dramatically improve the audio experience. The Dolby Atmos platform makes it easy for content creators to create immersive soundscapes, and it ensures the best possible audience experience, regardless of theatre configuration or the number of speakers.

In 2012, Hollywood studios including Disney•Pixar (Brave), Paramount Pictures/DreamWorks Animation (Rise of the Guardians), Twentieth Century Fox (Taken 2,Chasing Mavericks,Life of Pi), and Warner Bros. (The Hobbit: An Unexpected Journey) released features using the Dolby Atmos format. In addition, 2012 international titles released in Dolby Atmos include Back to 1942,The Guillotines,CZ12, and The Last Tycoon in China; Ah Boys to Men in Singapore; and Sivaji 3D in India.

In 2013, four Hollywood titles, including Gravity and Pacific Rim (Warner Bros.), Star Trek into Darkness (Paramount Pictures), and A Good Day to Die Hard (Twentieth Century Fox) are scheduled to receive the Dolby Atmos treatment, with additional studio titles to follow. European productions Lost Place,Mama, and Trance have been released or are scheduled to be mixed in Dolby Atmos.

To learn more about Dolby Atmos, visit dolby.com/Atmos.

Dolby Contacts:

Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Dolby Links and Information:

Dolby Cinema

Dolby Atmos

Dolby Audio Solutions for Cinema

Dolby Imaging Solutions for Cinema

Dolby Content Management for Cinema

Dolby Accessibility Solutions

About Dolby Laboratories, Inc.:

Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.

Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

Tags:

Cinema Sound

Source:

Dolby Laboratories, Inc. (San Francisco)

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China

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	Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide. Dolby Laboratories, Inc. Home Page Local Directory Page Recent News