Dolby Laboratories, Inc.
(NYSE:DLB) today announced that it will collaborate with Huayi Brothers Media
Co. to bring the Dolby® Atmos™ sound experience
to moviegoers across China and beyond. Dolby Atmos is a new audio platform that
revolutionizes the experience of sound in entertainment. The
collaboration between Dolby and Huayi Brothers is helping to bring a truly lifelike audio experience to
movie theatres in China and abroad.
In 2012, Huayi Brothers released two
blockbuster titles in Dolby
Atmos, including Feng Xiaogang’s Back to 1942 (released on November 29), the
first Chinese film produced in Dolby Atmos, and
Jackie Chan’s CZ12 (released in China on December 20). In 2013, Huayi Brothers
plans to release additional titles in Dolby Atmos, starting with the Spring Festival release
of Journey to the West (China release
date: February 10).
“We are very excited to work with Huayi Brothers to
enrich Chinese films in Dolby Atmos. It is a big milestone in our efforts to
mix local-language films in Dolby Atmos and enhance the cinematic experience
for Chinese moviegoers,” said Mike Chao, Managing Director, Dolby Laboratories,
Greater China. “Dolby Atmos is one of Dolby’s most significant innovations in
years and represents the future for entertainment sound. It gives content creators
a new dimension for storytelling and helps transport audiences right into the
onscreen adventure with a lifelike, sensory experience.”
About Dolby Atmos Dolby
Atmos brings a powerful new listening experience to the cinema with more
natural, realistic sound that truly envelops the audience. It is an end-to-end
solution that helps mixers, studios, and distributors dramatically improve the
audio experience. The Dolby Atmos platform makes it easy for content creators
to create immersive soundscapes, and it ensures the best possible audience
experience, regardless of theatre configuration or the number of speakers.
In
2012, Hollywood studios including Disney•Pixar (
Brave), Paramount Pictures/DreamWorks Animation (
Rise of the Guardians), Twentieth
Century Fox (
Taken 2,Chasing Mavericks,Life of Pi), and Warner Bros. (
The
Hobbit: An Unexpected Journey) released features using the Dolby Atmos
format. In addition, 2012 international titles released in Dolby Atmos include
Back to 1942,The Guillotines,CZ12, and
The Last Tycoon in
China;
Ah Boys to Men in Singapore;
and
Sivaji 3D in India.
In 2013, four Hollywood titles, including
Gravity and
Pacific Rim
(Warner Bros.),
Star Trek into Darkness (Paramount Pictures), and
A Good
Day to Die Hard (Twentieth Century Fox) are
scheduled to receive the Dolby Atmos treatment, with additional studio titles
to follow. European productions
Lost
Place,Mama, and
Trance have been released or are
scheduled to be mixed in Dolby Atmos.
To
learn more about Dolby Atmos, visit
dolby.com/Atmos.
