Dolby Laboratories Inc. (NYSE: DLB) is celebrating a special anniversary at this year’s Berlinale. For the 10th time, Dolby is bringing innovative, pioneering audio technologies; digital cinema equipment, including Dolby 3D; and services to the Berlin International Film Festival.
Audiences will be enthralled by a thrilling cinema experience par excellence. On the “Berlinale Talent Campus” the company is also presenting film fans and film makers with the future of cinema sound with its new audio platform Dolby Atmos.
The Berlinale is the first European film festival to feature a screening of a title that has been mixed in Dolby Atmos. Dolby has been working closely with the organisers to provide on-site support over the years. Dolby employees provide technical support both for the larger digital film performances and the finalists in the running for the Golden and Silver Bears.
“The Berlinale is the meeting point of the national and international film industry in Germany. Many successful productions are premiered here every year and set new standards in cinema entertainment,” says Berlinale Director Dieter Kosslick. “The right sound is an essential element in any good film, creating the appropriate atmosphere. It is also a crucial factor in determining whether a film reaches the viewer. In the last ten years, Dolby has supported and helped shape the acoustic entertainment experience that is the Berlinale. We are delighted to have Dolby on board again this year and we are sure they will surprise us all with new, innovative audio technologies.”
“Every year, filmmakers and film fans from all over the world make the Berlinale the highlight of the film year in Germany. The critical public not only passes judgement on new artists, formats and trends, but also tests the entertainment value of innovative cinema technologies,” says Friedrich Deininger, Regional Director Central Europe at Dolby Laboratories. “We are proud of our long-standing relationship with the Berlinale and the trust organises place in us to make sophisticated audio technologies an integral part of the cinema experience.”
Julian Pinn, Director of Cinema Marketing, EMEA, at Dolby Laboratories says: “We’re always looking for new and exciting ways to surprise audiences. This year is no exception and celebrates home-grown talent, as the Berlinale will be the first film festival in Europe where audiences can enjoy a German production that has been mixed in Dolby Atmos, delivering a more natural, realistic and dramatic cinema-sound experience.”
The future of cinema sound on the Talent Campus
The new audio platform Dolby Atmos will also be a major topic on The “Berlinale Talent Campus.” Dolby sponsors workshops and, in conjunction with The Post Republic, the post-production solutions provider, will be presenting a sound studio with Dolby Atmos.
The future of cinema sound is also the subject of “Advancing the Future of Sound,” an event on 14th February at 10 am in the Cinestar, Kino 7. Dolby Atmos creates a more natural, more realistic acoustic cinematic experience, immersing the viewer in the atmosphere of the film. The sound can be positioned freely and moved around the listener or reproduced in the conventional, channel-based manner. The sound is routed as a dynamic object that enfolds the listener from all sides. This creates a realistic listening experience that reproduces the original vision of the director, regardless of the surroundings or specific loudspeaker configurations in the playback environment.
First German Film in Dolby Atmos
Rotor Film’s mystery-thriller “Lost Place” is the first German production to be mixed in Dolby Atmos and will be coming to cinemas very soon. The film will premiere on 8th
February 2013 as part of the European Film Market at the Berlinale. Dolby Atmos will be presented live on 13th
February 2013, when “Lost Place” will be shown.
DOLBY ATMOS PRESENTATIONS DURING THE BERLINALE:
Wednesday 13.02.2013, 9:00 am: Presentation Dolby Atmos + Screening LOST PLACE
Thursday 14.02.2013, 10 am: “Advancing the Art of Sound” hosted by Berlinale Talent Campus
Friday 15.02.2013, 9:30 am: Presentation Dolby Atmos + Making Of
Saturday 16.02.2013, 9:30 am: Presentation Dolby Atmos + Making Of
Sunday 17.02.2013, 9:30 am: Presentation Dolby Atmos + Making Of
The presentations will take place in the
Cinestar in the Sony Centre
Potsdamer Straße 4, 10785 Berlin
There will also be an opportunity for informal chat and networking following the presentation