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Beijing—May 29, 2013

Dolby Atmos Brings Chinese Animated Film Kuiba II to Life

Dolby Laboratories, Inc. (NYSE: DLB) and Vasoon Animation announced today that Kuiba II (release date: May 31, 2013) will be the first Chinese animation mixed and released in Dolby^® Atmos™, the new audio platform that revolutionizes sound in entertainment.

Kuiba II is a production of Vasoon Animation. “As an important player in the Chinese animation industry, we are always looking to deliver breakthrough experiences through great storytelling and new technologies. Dolby Atmos will help us use sound to transport audiences right into the world of our Kuiba II,” said Wu Hanqing, CEO, Vasoon Animation.

Kuiba II was mixed in Dolby Atmos at the China Film Group studio, the first Chinese postproduction facility equipped in Dolby Atmos. Chen Fei, CTO, China Film Co., Ltd., commented: “It is very exciting and fulfilling every time we mix a film in Dolby Atmos, a truly powerful audio platform that allows mixers to bring the storytelling to a new level. Kuiba II is a well-produced animation. With Dolby Atmos, the sound moves around and above the audiences, creating a realistic soundfield, and directly presents the world of Kuiba to the audience.”

“We are very excited to be a part of the Chinese animation industry,” said Mike Chao, Managing Director, Greater China, Dolby Laboratories. “At Dolby, we are passionate about providing filmmakers and storytellers with innovative technologies and tools to help them create the most engaging cinematic experiences. By delivering a more natural sound experience, Dolby Atmos will help draw audiences into the story as never before.”

About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and immersive cinema sound experience ever.

Introduced in April 2012, Dolby Atmos has been embraced by major studios, award-winning directors and sound teams, and leading exhibitors worldwide. More than 40 films around the world have been released or are scheduled to be released with Dolby Atmos sound since the first film was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.

For the latest list of Dolby Atmos titles visit, dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.

Dolby Contacts:

Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Dolby Links and Information:

Dolby Cinema

Dolby Atmos

Dolby Audio Solutions for Cinema

Dolby Imaging Solutions for Cinema

Dolby Content Management for Cinema

Dolby Accessibility Solutions

About Dolby Laboratories, Inc.: Dolby revolutionizes the science of sight and sound into truly unique experiences. Through innovative research and engineering, we create transformative experiences for billions of people worldwide through a collaborative ecosystem spanning artists, business partners, and consumers. The experiences people have –with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, and Dolby Voice –revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

For the Cinema Industry, Dolby offers a full range of audio, imaging, accessibility, and content management solutions designed to give audiences the most spectacular, fully immersive cinema experience available to date. We collaborate with exhibitors, dealers, and the industry at large to deliver product solutions that are more innovative, flexible, cost-efficient, and scalable than ever before.

Dolby Laboratories is based in San Francisco with offices in over 20 countries around the globe.

Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

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Dolby Laboratories, Inc. (San Francisco)

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China

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