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Beijing—May 29, 2013

Dolby Atmos Brings Chinese Animated Film Kuiba II to Life

Dolby Laboratories, Inc. (NYSE: DLB) and Vasoon Animation announced today that Kuiba II (release date: May 31, 2013) will be the first Chinese animation mixed and released in Dolby^® Atmos™, the new audio platform that revolutionizes sound in entertainment.

Kuiba II is a production of Vasoon Animation. “As an important player in the Chinese animation industry, we are always looking to deliver breakthrough experiences through great storytelling and new technologies. Dolby Atmos will help us use sound to transport audiences right into the world of our Kuiba II,” said Wu Hanqing, CEO, Vasoon Animation.

Kuiba II was mixed in Dolby Atmos at the China Film Group studio, the first Chinese postproduction facility equipped in Dolby Atmos. Chen Fei, CTO, China Film Co., Ltd., commented: “It is very exciting and fulfilling every time we mix a film in Dolby Atmos, a truly powerful audio platform that allows mixers to bring the storytelling to a new level. Kuiba II is a well-produced animation. With Dolby Atmos, the sound moves around and above the audiences, creating a realistic soundfield, and directly presents the world of Kuiba to the audience.”

“We are very excited to be a part of the Chinese animation industry,” said Mike Chao, Managing Director, Greater China, Dolby Laboratories. “At Dolby, we are passionate about providing filmmakers and storytellers with innovative technologies and tools to help them create the most engaging cinematic experiences. By delivering a more natural sound experience, Dolby Atmos will help draw audiences into the story as never before.”

About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and immersive cinema sound experience ever.

Introduced in April 2012, Dolby Atmos has been embraced by major studios, award-winning directors and sound teams, and leading exhibitors worldwide. More than 40 films around the world have been released or are scheduled to be released with Dolby Atmos sound since the first film was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.

For the latest list of Dolby Atmos titles visit, dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.

Dolby Contacts:

Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Dolby Links and Information:

Dolby Cinema

Dolby Atmos

Dolby Audio Solutions for Cinema

Dolby Imaging Solutions for Cinema

Dolby Content Management for Cinema

Dolby Accessibility Solutions

About Dolby Laboratories, Inc.:

Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.

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Tags:

Cinema Sound

Source:

Dolby Laboratories, Inc. (San Francisco)

Countries:

China

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	Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide. Dolby Laboratories, Inc. Home Page Local Directory Page Recent News