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# 1938 Baird

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New York—Jul 22, 2013

Pathé and IMAX® Sign Agreement for First Commercial IMAX® Theatre in Switzerland

IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced it signed an agreement with Pathé, operator of the biggest cinema chain in Switzerland, in France and the Netherlands, to install an IMAX® theatre at its Pathé Balexert multiplex in Geneva. 

The deal marks the first commercial IMAX theatre in Switzerland and brings Pathé's total IMAX commitment to twelve theatres in Europe. The exhibitor currently has five IMAX theatres open and one in backlog in the Netherlands and five theatres open in France.

"IMAX has consistently delivered a differentiated entertainment experience that has not only delighted our guests but offered us a competitive edge that has strengthened our business," said Marc Canisius, Managing Director of Pathé Suisse. "We are pleased to be the first commercial exhibitor to bring The IMAX Experience® to Switzerland and look forward to introducing audiences to a movie-going experience unlike anything they've experienced before."

"As one of the preeminent exhibitors in Europe, Pathé is a strategic partner for our first commercial entry into Switzerland as well as in supporting our broader European expansion," said Andrew Cripps, President, IMAX EMEA. "As evidenced by today's agreement, we continue to execute against our international growth strategy - entering into new markets by expanding relationships with our existing international partners."



About Les Cinémas Gaumont Pathé: Les Cinémas Pathé Gaumont are leaders of exhibition theatres in France, the Netherlands and Switzerland. They are also present in Belgium. At the end of 2017, Les Cinémas Gaumont Pathé operated 111 movie theatres, totaling 1,091 screens, 66,2 million admissions and 760 million euros in revenue. Les Cinémas Pathé Gaumont strategy of upgrading and modernising is based on an active policy of creation, reconstruction, and renovation, constant innovation with the latest technologies, new and adapted services and an optimised viewer experience, at the cinema and online.  Les Cinemas Pathé Gaumont is owned by Pathé, one of the biggest film producers in Europe and a major player in film distribution. Les Cinémas Gaumont Pathé Directory page About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2017, there were 1,302 IMAX theatres (1,203 commercial multiplexes, 11 commercial destinations and 86 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX Corporation Directory page

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