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# 1939 Eidophor

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Seoul, South Korea and Los Angeles, CA—Jun 2, 2017

30 New 4DX Theatres to Open in Europe Via Partnership Between CJ 4Dplex And Les Cinemas Gaumont Pathe

Roll Out of Immersive Cinema Technology at New Locations in France, the Netherlands, Switzerland, and Belgium to be Completed by 2020, with Six New Launches Scheduled for 2017
CJ 4DPLEX , the world’s leading 4D cinema company, has announced a partnership with Les Cinémas Gaumont Pathé – the largest cinema chain operator in France, the Netherlands, and Switzerland – through which they will open 30 4DX theatres in France, the Netherlands, Switzerland, and Belgium by 2020.

The agreement, which includes plans to open six theatres by the end of this year, follows the opening of the first 4DX theatre in France at Pathé La Villette in Paris in March 2017.
Pathé La Villette has achieved remarkable occupancy rates in the little over ten weeks since its opening. The highest occupancy rates during this time period were for Pirates of the Caribbean: Dead Men Tell No TalesGuardians of the Galaxy Vol. II, and Kong: Skull Island.

“It is a great pleasure for us to announce that, through this roll-out agreement, 4DX will be able to reach more European consumers looking for the ultimate in cinema,” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “From the overwhelmingly positive response we’ve received from audiences so far, we believe our further expansions will also be met with great success.”
 

 

About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About Les Cinémas Gaumont Pathé: Les Cinémas Pathé Gaumont are leaders of exhibition theatres in France, the Netherlands and Switzerland. They are also present in Belgium. At the end of 2017, Les Cinémas Gaumont Pathé operated 111 movie theatres, totaling 1,091 screens, 66,2 million admissions and 760 million euros in revenue. Les Cinémas Pathé Gaumont strategy of upgrading and modernising is based on an active policy of creation, reconstruction, and renovation, constant innovation with the latest technologies, new and adapted services and an optimised viewer experience, at the cinema and online.  Les Cinemas Pathé Gaumont is owned by Pathé, one of the biggest film producers in Europe and a major player in film distribution. Les Cinémas Gaumont Pathé Directory page

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