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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Orlando, FL—Oct 26, 2005

Sony and QuVIS Team to Deliver 4K Digital Cinema Projection System

Combination of Sony SXRD 4K Projector and QuVIS 4K Capable Server Offers Exhibitors the Core Infrastructure Necessary for a New Era of Cinema Technology
At ShowEast 2005, Sony and QuVIS are announcing the availability of QuVIS' Cinema Server, which has been developed by QuVIS to work with Sony's SXRD 4K digital cinema projector.

With Sony's SXRD projector already establishing 4K digital cinema as a technological reality, the 4K-readiness of QuVIS' Cinema Server now adds one more layer of practical reality for exhibitors, offering them the core infrastructure necessary for displaying digital motion pictures in the highest resolution and quality available.

Sony is bringing its SXRD projector, which is now available and shipping to customers, to ShowEast fresh off a successful demo last week in Hollywood, where the final, market-ready version of the projector was unveiled. The joint development relationship with QuVIS marks the continuing evolution of both companies' digital cinema technologies.

"When we designed our third-generation digital cinema and mastering servers, we understood what the industry might want in terms of resolution, bandwidth and interfaces," said Kenbe Goertzen, CEO of QuVIS. "When Sony approached us to pursue development of a 4K DCI-compliant server, it was entirely consistent with our road-map and thus became more a matter of resource allocation than a complete redesign of an existing product. We are very excited to be supporting their 4K projector."

Designed as a platform for digital cinema playback, the QuVIS Cinema Player offers a range of options today, including 2K, 3D, DCI JPEG2000, MXF and AES encryption and key management. The QuVIS Cinema Player 4K is the logical next step for the QuVIS Cinema Player range of options, and, according to QuVIS, in conjunction with the Sony SXRD technology, eliminates debate about the "possibility" of a future 4K system. Both QuVIS and Sony have the resources and commitment to deliver solutions that meet or exceed the DCI spec.

"Enabling the effective implementation of digital cinema is more than developing a new product," said John Scarcella, president of Sony Electronics, Broadcast and Business Solutions Company. "It's about offering exhibitors a more complete and cost-effective system solution, and that's what we've been able to achieve by working with QuVIS. Their server architecture was clearly the ideal complement for our SXRD projector, in terms of their technology's scalability and flexibility."

Sony's SXRD 4K digital cinema projector features a 4096 x 2160 pixel resolution to produce nearly four times the pixel count of current high definition TV displays. Complementing the projectors' outstanding pixel resolution is a high contrast ratio for deep blacks, outstanding picture uniformity and superb signal processing, including 4:2:2 to 4:4:4, which yields better tonal reproduction.

"We've continually worked to improve and refine our SXRD technology to ultimately deliver the type of moviegoing experience that theater patrons desire," said John Kaloukian, general manager of display systems for Sony Electronics. "This relationship with QuVIS is part of our ongoing effort to work with leading companies to develop the highest-quality digital cinema solutions."

Since 1999, the QuVIS architecture has played an integral role in the digital cinema industry. QuVIS digital cinema servers were the first to play both 4K and 2K content, as well as the first to play and master 3D content.


Sony Digital Cinema Contacts:
Contact Sony

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About QuVIS, Inc.: Quvis Technologies Inc. is a provider of digital cinema software and service. Quvis offers filmmakers, post-production houses and exhibitors a fast, reliable and attractively priced alternative for creating, archiving and distributing studio quality DCPs. For nearly two decades Quvis Technologies, Inc, a Seacoast Capital Partners company, has invented technology to move vast amounts of data in real time with extraordinary visual representation quality. Quvis' patented Quality Priority Encoding (QPE) enables ultra high quality image storage in an efficient format, without risking the distortion that often accompanies compression techniques. Quvis products have been trusted by more than 2,000 customers for digital mastering and cinema playback including Pixar, Universal, Paramount, Sony/Columbia Pictures, Fox, Miramax, Lucas Films, Warner Brothers, Light Storm, and DreamWorks. QuVIS, Inc. Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
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