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Beijing—Aug 27, 2014
Christie Demonstrates Digital Cinema Projection Technologies at BIRTV 2014
Christie® is demonstrating its state-of-the-art digital projection
technology at the Beijing International Radio, TV & Film Exhibition (BIRTV),
taking place at the China International Exhibition Center in Beijing August
27-30.
Widely acknowledged as the most
influential exhibition for the broadcasting industry in Asia, BIRTV is the
perfect platform to showcase the Christie Solaria Series DLP® Digital Cinema® projector that is
capable of displaying premium 2D/3D High Frame Rate feature film and
alternative content in its original format, giving audiences the best visual
experience possible. A 24-seat internal theater at booth #2A232 features the innovative Christie Vive
Audio™
solution that offers rich,
dynamic and detailed sound for a complete cinematic experience.
“With over 85 years of rich
experience and knowledge in the movie industry, we are pleased to feature our cutting-edge
digital cinema projection technologies at BIRTV with a brilliant showcase of
movie contents using the Christie Solaria Series and Christie Vive Audio,” said
Lin Yu, vice president, Christie Asia Pacific. “We are confident that this
demonstration will deliver a spectacular experience for visitors and further reinforces Christie’s position
as a leader in the digital
cinema projection market.”
Purpose-built for long-term
reliability, the Christie Solaria Series is the industry’s most compact DCI
compliant projector available today. It offers system specifications that
accommodate both 2K and 4K resolution versions of the projectors, helping create
cost effective and widely compatible digital cinema solutions. All Solaria
projectors have accurate, brilliant color with superior contrast ratios and the
light output necessary to light up even the largest auditoriums. Furthermore,
the next generation DLP Cinema® electronics platform features increased bandwidth
capabilities that expand the menu of options for alternative content and
alternative revenue streams for cinemas.
Besides the demonstration, visitors
at the booth can also view a static display of Christie’s state-of-the-art
6-Primary (6P) 4K laser projection system that offers vast improvements to 3D
light levels, image uniformity, viewing comfort, and a sense of immersion. Also
at the show are Christie Xenolite lamps, which are designed for the Solaria
Series and that provide the brightest illumination for both 2D and 3D content
projection.
In conjunction with its participation in BIRTV, Christie will
deliver a presentation titled The
Implementation, Operation and Future of High-End Cinema Laser Projection,
which will take place at the Grand Hall, China Film Archives, on August 28 from
1:30 p.m-2.00 p.m. Delivered by Shuai
Zhen, sales manager (Entertainment Solutions), Christie China, the presentation
will focus on Christie’s laser projection technology and how its advanced visual
solutions meets current and future needs of users.
On August 29, two hundred invited guests will be given a special
demonstration of Christie Vive Audio - acclaimed
for its truly rich, dynamic and detailed
sound - as well as a presentation on Christie’s
complete cinema solutions, including the latest laser projection system. This
event will be held at Beijing CBD
Wanda Plaza’s Hall 9 auditorium – the first cinema in Asia to be equipped with
Christie’s cutting-edge surround sound systems.
Christie Links and Information:
About Christie:
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.
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