Amalgamated Holdings Limited (AHL) and Dolby Laboratories, Inc. (NYSE: DLB) today announced that AHL has committed to install Dolby Atmos® into some 20 new premium cinema screens that form part of its future expansion plans.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre, including overhead, with multidimensional sound to create the most engaging cinema experience ever.
“AHL believes in bringing audiences the latest in cinema technology, and we look forward to delivering to our customers this fully immersive sound experience in our planned premium cinema screens. By installing the Dolby Atmos sound technology into our theatres, we will ensure our customers enjoy the movies under optimum conditions,” said David Seargeant, Group Managing Director, AHL.
“Dolby is excited that AHL has chosen Dolby Atmos to be deployed across 2o screens. This marks another significant milestone for Dolby, and we look forward to working with AHL to bring the ultimate cinematic experience to moviegoers in Australia,” said Mahesh Sundaram, Regional Vice President, Asia Pacific, Dolby Laboratories. “With Dolby Atmos, you feel as if you are in the movie, not merely watching it. We are confident that moviegoers will go back again and again to the cinemas once they enjoy their first Dolby Atmos film.”
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.
About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result of this multidimensional sound, audiences feel as if they are inside the film, not merely watching it.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award® winning directors, and 16 Academy Award winning sound mixers, among others. More than 700 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 150 exhibitor partners. More than 180 films from 12 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies
. To learn more about Dolby Atmos, visit dolby.com/Atmos