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ShowEast/Hollywood, Fla.—Oct 27, 2014

Christie Launches First National Experiential Network for Cinema Lobbies

Leveraging Christie’s 360-Degree Digital Delivery Capabilities, the Network Contributes to the Guest Experience While Generating New Revenue Sources for Exhibitors
Christie® today announced the launch of its new media initiative, Christie Experiential Networks® (CEN). Based on the theme “From the Street to the Screens™,” the network features unique digital destinations such as the Christie double-sided digital standee, the experiential video wall and the hero screen; some of which will be introduced during ShowEast, Oct. 27-30, in Hollywood, Florida.

“Christie was at the forefront leading the conversion of film to digital projection, and we are today the first to deploy a refined experiential strategy that will transform the way exhibitors, brands, agencies and studios connect with moviegoers across the country,” said Kevin Romano, senior director, Global Media, at Christie. “From projection mapping to mobile, to augmented reality and gesture interactions, we are committed to delivering superior, content-driven experiences for the cinema industry.”

New Role, New Business Model
Christie Experiential Networks (CEN) adds a new layer to how Christie brings value to the cinema industry. With this new initiative, Christie becomes a network operator that supplies technologies and digital content to exhibitors’ lobbies.  Christie provides standard track installations at no cost to the exhibitor and can also provide personalized concepts for a competitive investment. CEN’s team of media specialists will manage advertising sales, in a revenue-share model with the exhibitors.

Experiential, Mass Media Style
From a brand and studio perspective, Christie’s new CEN provides access to a large-scale network of refined, multi-platform digital experiences for the consumer. Technologies and content strategy will, for example, enable studios to transform a trailer into a 4K gesture experience; or brands to create an interactive experience from an app, such as a 30-second ad or a static poster. Then the experience can be distributed on a national scale in top designated market areas. A variety of experience options are available for brands and studios.

More Entertainment Value Means More Guest Engagement, and More Revenues
CEN’s mission is to create new revenue streams for exhibitors, deliver refined media opportunities for brands and studios, and offer high-impact digital experiences for the consumer. Denys Lavigne, senior director, Experience Strategy and Creative Services, at Christie: “It is time that exhibitor lobby spaces become a legitimate part of the cinema experience and growth strategy for the industry. Experiential is growing everywhere; brands and studios are embracing it, and consumers expect it. With similar experiential projects that we’ve created for other industries, we observed that when customers are engaged there is more dwell time, which means higher brand impact, and a better overall experience.” 

The Christie Experiential Networks programming will also integrate promotional elements such as discounts, special promotions and giveaways. Romano added, “Guests who interact with the digital displays will gain a direct and immediate benefit that makes their experience that much better.” These opportunities extend to studios, product marketers, advertisers, and exhibitors, who will be showcased on the new network as well as on the legacy systems Christie plans to integrate as one high-impact digital media within the exhibitor environment.

From the Street to the ScreensTM - a 360-Degree Perspective
Christie is delivering this new media initiative as part of its 360-degree digital solution capabilities. Sean James, vice president, Global Professional Services, at Christie, said, “The industry might not be fully aware but Christie has developed a solid track record over the past five years in delivering next generation digital signage applications for our clients and partners. Our recent acquisition of Arsenal Media reinforced our unique position as a total solutions provider from strategy, hardware and software, to content, enterprise-level network operations center, maintenance and ongoing technical support. Now, with the addition of our media sales services, headed by Kevin Romano who has played a key role in the development of brand advertising in cinema, we feel we have built the ideal team to accompany the cinema industry in this next phase of innovation and growth.”

In this context, Mr. Lavigne will share his knowledge of digital planning, content and technology on the ‘Monetizing Your Digital Investment-New Technologies to Serve the Exhibition Community’ panel, scheduled for Tuesday, October 28, 8.30 a.m. – 9.30 a.m.


Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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May 29, 2018 Christie Projector Lighting Up Wes Anderson Retrospective at Mexico’s National Film Theatre
May 18, 2018 Twelve Years A Partner – Christie Clocks Up Perfect Dozen at Cannes Film Festival
Apr 23, 2018 Wanda Film Holding and Christie to jointly establish Cinema Technology Center of Excellence (CTCE) research and development laboratory
Apr 20, 2018 CEN Engages Cinema Audiences Nationwide, Rewards Moviegoers for Sharing Behaviors with Surveyme
Apr 19, 2018 Steeped in Film Heritage, Christie Shapes Future of Cinema Technology
Apr 19, 2018 Showtime Cinemas Opens Second “All Christie” Cineplex in Taiwan
Apr 18, 2018 Kinoplex Completes Digital Cinema Roll-Out with Christie
Mar 19, 2018 Christie Demonstrates its Ongoing Support for Independent Exhibition in Australia and New Zealand at the ICA Conference & Gala Dinner 2018
Jan 23, 2018 Yashan International Resort Hotel Selects Christie Cinema Solutions for VIP Theater
Jan 8, 2018 Largest Public Cinema Chain in Brazil Selects Christie Projectors
Dec 13, 2017 Hoyts Purchases Christie® CP4325-RGB Pure Laser Cinema Projectors
Dec 12, 2017 Brilliance Takes Shape as Christie Delivers Cutting-Edge Cinema Solutions at Cineasia 2017
Dec 11, 2017 Premium Movie-Going Experiences Now in Reach of Mainstream Cinemas with Introduction of Christie’s Direct-Coupled RGB Pure Laser Projector
Dec 6, 2017 Emagine Entertainment Growing with Christie as Technology Partner
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