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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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ShowEast/Hollywood, Fla.—Oct 27, 2014

Christie Launches First National Experiential Network for Cinema Lobbies

Leveraging Christie’s 360-Degree Digital Delivery Capabilities, the Network Contributes to the Guest Experience While Generating New Revenue Sources for Exhibitors
Christie® today announced the launch of its new media initiative, Christie Experiential Networks® (CEN). Based on the theme “From the Street to the Screens™,” the network features unique digital destinations such as the Christie double-sided digital standee, the experiential video wall and the hero screen; some of which will be introduced during ShowEast, Oct. 27-30, in Hollywood, Florida.

“Christie was at the forefront leading the conversion of film to digital projection, and we are today the first to deploy a refined experiential strategy that will transform the way exhibitors, brands, agencies and studios connect with moviegoers across the country,” said Kevin Romano, senior director, Global Media, at Christie. “From projection mapping to mobile, to augmented reality and gesture interactions, we are committed to delivering superior, content-driven experiences for the cinema industry.”

New Role, New Business Model
Christie Experiential Networks (CEN) adds a new layer to how Christie brings value to the cinema industry. With this new initiative, Christie becomes a network operator that supplies technologies and digital content to exhibitors’ lobbies.  Christie provides standard track installations at no cost to the exhibitor and can also provide personalized concepts for a competitive investment. CEN’s team of media specialists will manage advertising sales, in a revenue-share model with the exhibitors.

Experiential, Mass Media Style
From a brand and studio perspective, Christie’s new CEN provides access to a large-scale network of refined, multi-platform digital experiences for the consumer. Technologies and content strategy will, for example, enable studios to transform a trailer into a 4K gesture experience; or brands to create an interactive experience from an app, such as a 30-second ad or a static poster. Then the experience can be distributed on a national scale in top designated market areas. A variety of experience options are available for brands and studios.

More Entertainment Value Means More Guest Engagement, and More Revenues
CEN’s mission is to create new revenue streams for exhibitors, deliver refined media opportunities for brands and studios, and offer high-impact digital experiences for the consumer. Denys Lavigne, senior director, Experience Strategy and Creative Services, at Christie: “It is time that exhibitor lobby spaces become a legitimate part of the cinema experience and growth strategy for the industry. Experiential is growing everywhere; brands and studios are embracing it, and consumers expect it. With similar experiential projects that we’ve created for other industries, we observed that when customers are engaged there is more dwell time, which means higher brand impact, and a better overall experience.” 

The Christie Experiential Networks programming will also integrate promotional elements such as discounts, special promotions and giveaways. Romano added, “Guests who interact with the digital displays will gain a direct and immediate benefit that makes their experience that much better.” These opportunities extend to studios, product marketers, advertisers, and exhibitors, who will be showcased on the new network as well as on the legacy systems Christie plans to integrate as one high-impact digital media within the exhibitor environment.

From the Street to the ScreensTM - a 360-Degree Perspective
Christie is delivering this new media initiative as part of its 360-degree digital solution capabilities. Sean James, vice president, Global Professional Services, at Christie, said, “The industry might not be fully aware but Christie has developed a solid track record over the past five years in delivering next generation digital signage applications for our clients and partners. Our recent acquisition of Arsenal Media reinforced our unique position as a total solutions provider from strategy, hardware and software, to content, enterprise-level network operations center, maintenance and ongoing technical support. Now, with the addition of our media sales services, headed by Kevin Romano who has played a key role in the development of brand advertising in cinema, we feel we have built the ideal team to accompany the cinema industry in this next phase of innovation and growth.”

In this context, Mr. Lavigne will share his knowledge of digital planning, content and technology on the ‘Monetizing Your Digital Investment-New Technologies to Serve the Exhibition Community’ panel, scheduled for Tuesday, October 28, 8.30 a.m. – 9.30 a.m.


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News: Mar 13, 2019 Susie Beiersdorf, Vice President of Sales, Cinema - the Americas, Christie, to Receive Inter-Society’s Ken Mason Award
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Dec 9, 2018 Thailand’s Major Cineplex Acquires Christie RealLaser Cinema Projectors for Bangkok Multiplexes
Dec 6, 2018 Christie Shapes the Future of Exhibition with an Impressive Presence at CineAsia 2018
Dec 4, 2018 Building on Accelerating Pre-Orders, Christie Formally Launches 2K Versions of Christie Reallaser Family with CP2320-RGB and CP2315-RGB Projector Models
Nov 30, 2018 Lotte Cultureworks Purchases 120 Christie Cinema Projectors for New Cinema Complexes in South Korea, Vietnam and Indonesia
Nov 29, 2018 Vettri Theatres First in India to Deploy Christie CP4325-RGB RealLaser™ Cinema Projector
Nov 13, 2018 Christie Strengthens Association with CineAsia 2018 as Official Projection Provider
Oct 30, 2018 Christie Projectors Illuminating All Three Screens for New York’s Historic and Recently Renovated Bedford Playhouse
Oct 18, 2018 Christie Brings Projection and Audio Expertise to ShowEast 2018
Oct 16, 2018 Christie RealLaser makes UK debut at BFI London Film Festival 2018
Oct 5, 2018 CGR Cinemas Declares Future of Cinema is RGB Laser and the Future Is Now
Sep 10, 2018 New Crowne Pointe Theatre in Elizabethtown, Kentucky, Features Christie Projectors in All Nine Auditoriums
Sep 4, 2018 Christie Brings Cinema to Life, Repeating as the Official Projection Partner of the 2018 Toronto International Film Festival (TIFF)
Aug 30, 2018 Christie CP4230 Impresses Cinema Goers at Düsseldorf Airport Throughout the 2018 OpenAirport Cinema Event
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