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Los Angeles, CA—Mar 30, 2015
ScreenX to Make U.S. Debut at CinemaCon 2015
Premium Screen Technology Adds New Storytelling Tool to Theaters
J group, the South Korean conglomerate that recently introduced 4DXto the American market, is showcasing the next evolution in theater technology, ScreenX at CinemaCon 2015 in Las Vegas from April 20-23.
ScreenX is the world’s first multi-projection system that allows theater-goers to go beyond the frame of the movie screen by extending the images onto the theater walls. This creates a fully immersive 270-degree viewing environment that brings the audience even deeper into the scenes, with three sides of the theater used to express more of the story and provide the panoramic experience.
Created in 2012, ScreenX has quickly grown its Asian business, currently operating more than 75 screens in 44 locations in South Korea, and one in Bangkok. With its first-time showcase at CinemaCon, this immersive format is fully ready to expand globally.
CinemaCon attendees will have multiple ways of experiencing ScreenX during the convention including
demonstrations at the nearby AMC Town Square 18
(dates and times below). In the sessions, a brief business presentation will be followed by demonstrations of ads, concert footage, trailers and clips from Hollywood and Korean feature films. Also, as an exclusive world premiere, footage from
, a veritable revolution in live entertainment billed as the largest touring production on earth featuring 70 horses and 65 artists, will be screened, providing a sneak peek into an innovative upcoming film featuring never-seen-before marriage of equestrian arts, stage arts and high-tech theatrical effects.
is produced by
, the creation of Normand Latourelle, one of the original co-founders of Cirque du Soleil.
“ScreenX has been recognized for its new and innovative way of presenting content in the theatre, particularly on-screen advertising, but over the past few months, and particularly due to the success of 4DX, we have had discussions with Hollywood studios interested in making their titles available in this new format, and with exhibitors about the potential of ScreenX as not only a unique storytelling platform but also a revenue-generator,” said Mr. Byung Hwan Choi, CEO of 4DPlex and ScreenX. “We expect that global moviegoers will be soon able to see the biggest Hollywood blockbusters in this 270-degree immersive experience.”
is the largest and most important gathering of movie theatre owners from around the world. The convention is set to take place on April 20-23 at Caesars Palace in Las Vegas.
Demonstrations at the AMC Town Square 18 will take place at the below times (RSVP at
or by emailing
to ensure participation):
o Monday, April 20 – 2:00pm-3:00pm
o Tuesday, April 21 – 3:00pm-4:00pm
o Wednesday, April 22 – 10:00am-11:00am
o Thursday, April 23 – 9:00am-10:00am
In addition to the above, attendees can learn more about
4DX at booth #2003
ScreenX at booth #2002A
ScreenX is the world's first multi-projection system designed to enhance the cinematic immersiveness of the theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company’s industry-changing “next cinema formats”, alongside 4DX, the global-leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. To date, ScreenX has been installed in more than 142 screens around the world, including 86 screens in South Korea; 44 screens in China; 3 in the United States; 4 in Turkey; 2 in Vietnam and 1 in Thailand, Japan, and Indonesia.
ScreenX Directory page
About CJ Group:
CJ Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping& Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture.
CJ Group Directory page
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More ScreenX News:
Jul 9, 2018
B&B Theatres to Open World’s Largest ScreenX Cinema Experience on July 12, Following Grand Opening Gala on July 11
Jun 14, 2018
CJ 4DPLEX and Reel Cinemas to Bring First ScreenX to the UAE through New Partnership
Jun 13, 2018
Cineworld to Launch 100 ScreenX Locations Across the U.S. and Europe, Marking Significant Expansion of the Immersive Movie Environment
Jun 12, 2018
Marvel Studios’ Ant-Man and The Wasp Set for Release in Panoramic ScreenX Format
Jun 12, 2018
ScreenX to Debut in Middle East through New Partnership with KNCC
May 4, 2018
CJ 4Dplex Wraps Successful CinemaCon 2018 Having Showcased New Technologies
May 4, 2018
20th Century Fox and ScreenX Targeting New Titles to Release in the 270-Degree Panoramic Format
Apr 26, 2018
Warner Bros. Pictures and ScreenX To Release up to Five Titles in the 270-Degree, Panoramic Format in the Next 12 Months
Apr 24, 2018
CJ 4DPLEX and B&B Theatres Strike Deal to Open Four ScreenX Theatres by 2019
Apr 12, 2018
“4DX with ScreenX” Wins Big and Takes Home Silver at the Edison Awards in NYC
More CJ Group News:
Oct 23, 2015
4DX Strengthens its Grip in Chinese Market, Launching the First Theater with Emperor Cinema in China
Oct 8, 2015
4DX Comes to South Africa for the First Time
Jul 21, 2015
Six 4DX Screens Open in One Month in Japan
May 21, 2015
CJ 4DPLEX Opened its First Romanian Auditorium
Apr 9, 2015
4DX to Introduce New Effects at CinemaCon 2015
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