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# 1939 Baird

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Seoul, South Korea—Oct 8, 2015

4DX Comes to South Africa for the First Time

Opening in 2015, South African Site Marks First 4DX Cinema in Africa; New Partnership with Nu Metro Cinemas (South Africa)
4DX – the world’s first 4D cinema technology for feature films – has been expanding its reach into the global market, making partnerships with new powerful multiplex operators all over the world and opening new 4DX sites through the strong partnerships with existing partners. 

Following that pattern, 4DX has signed a partnership with Nu Metro Cinemas (South Africa), with the South African location being the first 4DX site in all of Africa. Nu Metro Cinemas, the fast-growing South African cinema operator will bring 4DX to African movie-goers for the first time. The first South African location to feature 4DX, scheduled to open before the end of 2015, will be at the V&A Waterfront in Cape Town - Africa’s largest and most popular tourist attraction. With this new agreement, 4DX has broadened its global market reach and will have screens on five of the six inhabitable continents.
 
In September, a number of existing partners opened 4DX theatres in UAE, Ukraine, and China. VOX Cinemas opened the new site in MOE (Mall of Emirates) of UAE, recently renovated to be the largest entertainment facility, equipped with the latest technology, in the Middle East. Planeta Kino Cinemas added a 4DX theatre in Livi, the second site to open in Ukraine. With four of its 38 total sites opening in September alone, China is now the biggest 4DX market in the world. Three of these screens came out of 4DX’ strong partnership with Wanda, opening screens in Dalian Gaoxin, in the Beijing Central Business District, and in Taiyuan.The other 4DX theatre opened at a CGV site in XingXing Foshan Dongpingxincheng.
 
As of September 2015, 4DX reaches 204 auditoriums in 35 countries, with a goal to reach 300 auditoriums by the first half of 2016. 4DX continues to deliver the 4DX technology to around the world, by trying to having new partnerships with a number of global multiplex operators and maintaining reliable relationships with existing partners to expand 4DX all over the world.

About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About CJ Group: CJ Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping& Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture. CJ Group Directory page

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