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London—Sep 26, 2015

Helios in Poland Embraces 4K Immersive Cinema with Christie Vive Audio

Poland’s largest cinema operator, Helios, have become the latest cinema chain to embrace a fully  immersive large-format experience, opening a new multiplex in Łódź with 4K visuals along with Christie’s revolutionary Vive Audio with Dolby Atmos. 

“Internationally, exhibitors like Helios are recognising that cinema has evolved and digital audio championed in the seventies needs to advance again to match the new levels of visual excellence and immersion we can offer today,” commented Adil Zerouali Christie Director of Cinema for Europe. “It’s fitting that the new Helios complex is in , a city famous as being the Polish centre of cinematography, because the audiences here will get a world class experience,”
 
The new flagship multiplex in Sukcesja Retail Park has 9 screens with 2000 seats and engages visitors the minute they walk in the lobby with air-touch screens where they can watch the latest trailers or see old cinemas of Lodz, have a coffee in cosy seating areas.  Helios are also extending Vive Audio to Wroclaw and other cinemas. “Our new Helios Cinema in Sukcesja Retail Park is the most modern cinema on the market,” confirms Tomasz Jagiello, CEO of the Helios chain.  

Helios specified Christie CP4230 projectors in four main auditoria, including the premiere  Baltyk screen. The smaller auditoria feature a variety of Christie Solaria Series DLP Cinema projectors for 2D and 3D entertainment, which provide a fully immersive, affordable cinema experience from smaller to larger screens. And every auditorium is also powered by Christie Vive Audio™ systems and Dolby Atmos.

“Thanks to cinema technology leaders Christie and Dolby, our customers will enjoy the very best 4K cinema experience (four times more pixels than standard), the brightest projected images and near perfect sound reproduction, at the correct volume, wherever they sit." continued Jagiello. "For anyone who loves cinema, it's an unmissable experience".

Christie’s Vive Audio was designed specifically for cinema with a combination of ribbon driver technology for near-perfect sound reproduction and the single enclosure line array speaker for uniform sound at the right volume in all seats. Vive Audio’s precision also allows for high frequency sounds - usually unheard - and clear speech.
 
“Helios have invested in very high specifications, with 5 dedicated screen channels (rather than the usual 3 and 16 overhead speakers) and a special parabolic line array unique to Christie Vive Audio,” said Zerouali. “It is a great combination used in conjunction with Dolby Atmos.” 
 
The grand opening of the new Helios complex in Łódź on September  25th is perfectly timed to show the launch of ‘King of Life” which is the first Polish film made for Dolby Atmos sound. The director and actors from the film will be at the first screening along with some VIP guests and members of the public.

Helios will use the nine screens to offer something for everyone with a huge repertoire of films. Apart from Box Office blockbusters there will be a programme of special showings, such as Women’s Cinema, Night Movie Marathons and Cinema for Connoisseurs as well as special events for the Helios for kids project. Helios has 35 cinemas across Poland and puts customer satisfaction high on the agenda with the brand being awarded the title of Superbrands Created in Poland 2013/2014 in the 'Free time' category. 

The new cinema and the planned series of upgrades to follow around the country reflects Helios’s position and view of the market. “Regular investment in new technologies is extremely important to our company; our core principle is to always introduce the newest world technology to bring our spectators the sound and image quality crucial for shows of the highest level,” explains Jagiello. “We are the only cinema in Poland who can offer the Vive Audio system. We also have an audio description system which enables disabled people to participate in a thrilling cinema show experience.”


Christie Contacts:
Cindy Symons
Media and PR manager, UK, Middle East and Africa
+44 (0)118 977 8000
+44 (0)7795 018477 cindysymons@christiedigital.com

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
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