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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Calif.—Nov 17, 2015

Christie Acquires Allure Global Solutions, Inc.

Digital Signage/Digital Out Of Home powerhouse emerges for retail markets including Cinema, Stadiums and Quick Service Restaurants
Christie®,  a leader in creating and sharing the world's best visual and audio experiences, today announced the acquisition of Allure Global Solutions, Inc. (Allure), an engagement and transaction technologies provider, as well as all of its products and services. The firm is headquartered in Atlanta, and will operate as “Allure, a Christie Company.”
 
Allure provides digital signage, point-of-sale and consumer engagement solutions, in the form of products and services, to a variety of entertainment and retail markets including theaters, restaurants, stadiums, arenas, convention centers, theme parks and cultural attractions.
 
“Christie and Allure have shared customers, most notably in the cinema market, and in the course of working together over the past decade, respect for and appreciation of each other’s ‘customer first’ attitude and practices has grown,” said Craig Sholder, EVP Business Development and Strategic Planning for Christie.
 
“Given the opportunities to provide a more comprehensive, digital out-of-home (DOOH) solution to varied markets, the next step was self-evident. We are pleased to combine the consumer engagement, analytics, and integration solutions from Allure with Christie’s own array of products and services – most notably the offerings of the Christie® Experiential Networks® (CEN),” added Sholder.
 
Craig Chapin, CEO of Allure, echoed Sholder’s sentiments, noting that “The synergies and opportunities this union provides are broad and deep, for both our current clients and our two companies. As we continue to grow our core verticals and expand our presence into others, our mutual offerings will provide exciting new engagement and technology solutions not only for cinema, but also for theme parks, cultural attractions, stadiums, restaurants, and many other clients.”
 
“I’m also excited to have the customer-support resources of Christie’s Global Professional Services team to draw on. While Allure’s 24/7/365 help desk is a top-notch group, having access to Christie’s Network Operations Center (NOC) has the potential for improving our proactive services to our customers by an order of magnitude,” added Chapin.
 
This newest member of the Christie family of companies intends to increase employment, to deal with increased demand for its products and services from direct end-users and also integrators, distributors and other business partners of Christie.
 
Benefits to Customers of Allure-Christie Announcement
 
Some of the benefits to Allure clients include (but are not limited to): 
  • Access to a wide range of additional digital media products and solutions from Christie 
  • Increased capabilities, infrastructure, market presence and experience across the global expanse in which Christie operates 
  • Expanded strategic and tactical knowledge base and resources 
  • In-sourced, highly experienced site deployment, and ongoing field support resources 
  • Greater supply-chain capabilities, services and support 
 Some of the benefits to Christie clients include (but are not limited to): 
  • Additional resources skilled and experienced in consumer engagement strategy execution for various market verticals and businesses 
  • Expanded content strategy, creative development and implementation resources 
  • Access to advanced business analytics resources 
  • A wider array of digital media technology solutions for theatres, stadiums, cultural attractions, restaurant/foodservice, and other retail sectors – tightly integrated with Christie® Experiential Networks® (CEN) 
Christie Experiential Networks solutions “From the Street to the Screens™” ranges from complex, interactive, user-driven video walls, to projection mapping and multi-sided immersive environments. They create exciting destinations where consumers can respond to and interact with brands in the theater lobbies prior to experiencing connected ads and information in theater auditoriums.  Therefore, they constitute a perfect fit with Allure’s products and services.  


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Jun 18, 2019 More Than One Thousand Christie Cinema Projectors Earmarked for Cineworld Auditoriums, Beginning with Rollout to Regal Screens in the United States
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Christie® is pleased to announce that Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Jun 16, 2019 Christie Delivers Visually-Engaging Cinema Solutions at the Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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CES+ Logo
Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.

Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.

Apr 4, 2019 Christie Taps TSR PROVA as India’s Marquee Cinema Integration Partner for its RealLaser Illumination Platform Projectors
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is proud to announce that TSR PROVA (‘TSR’) has been signed as Christie’s pre-eminent integration partner of its family of RGB cinema projectors based on Christie’s industry-leading RealLaser™ illumination platform. TSR will assist in the adoption of Christie’s latest cinema technology across the burgeoning Indian exhibition market.

Apr 3, 2019 Huaxia Film Initiates Strategic Partnerships to Speed Development and Screening of Advanced-Format Movies to Lead the Film Industry
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Huaxia Film Distribution Co., Ltd. (Huaxia Film), a well-known film distributor in China, today announced at CinemaCon 2019 that it will develop, leverage and promote premium format movies driven by new, advanced configurations, specifically the Cinity Cinema System. Cinity will seamlessly combine related processes and technologies, (e.g. filming, post-production, distribution and projection) that are representative of advanced-format movies, to build a complete industry ecosystem for them.

Apr 1, 2019 Christie RealLaser Projectors Put Cinemaworld’s West Melbourne, Florida Multiplex on Forefront of Technology with RGB Laser Brilliance
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Florida’s Cinemaworld has gained the leading edge in cinema projection and is amazing movie-goers with the ultimate experience in visual entertainment, thanks to the installation of Christie RealLaser™ projection systems at its West Melbourne theater complex.

Apr 1, 2019 Christie Strengthens Global Cinema Team with Hire of Industry Veteran
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced that Scott Freidberg has returned to the organization to evangelize Christie’s industry-leading cinema solutions, most notably its family of RGB pure laser projectors featuring RealLaser™ technology, and Vive Audio solutions.

Mar 28, 2019 Christie Illuminates the Future of Cinema Technology at CinemaCon 2019
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be opening CinemaCon 2019, April 1 – 4 at Caesars Palace with an arsenal of projection and sound innovations, designed to best tell the stories that capture the hearts and minds of audiences worldwide, while adding to the bottom line of the studio and exhibition communities.

Mar 27, 2019 Christie RGB Projectors and Vive Audio Sound Solution Grace the World’s Largest ‘Pure Laser’ Multiplex in Mexico City
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex has recently opened an impressive cinema complex, featuring RGB pure laser projectors based on Christie RealLaser™ illumination, along with Christie Vive Audio™systems.

Mar 25, 2019 Cinema 21 Increases Investment in Christie RealLaser Technology
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Christie® is pleased to announce that Cinema 21, the largest movie theater chain in Indonesia, is expanding its fleet of RGB pure laser cinema projectors by acquiring a further 100 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination.

Mar 22, 2019 Christie Cinema Asia Appoints New Sales Director for India
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, today announced the appointment of Kanwal Brar as Sales Director – Cinema (India) for Christie Digital Systems India, reporting to Don Shaw, Senior Director of Sales – Digital Cinema, Asia Pacific Region.

Mar 13, 2019 Susie Beiersdorf, Vice President of Sales, Cinema - the Americas, Christie, to Receive Inter-Society’s Ken Mason Award
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Inter‑Society Logo
Cinema-industry veteran Susie Beiersdorf, Vice President of Sales, Cinema – The Americas, Christie, has been selected as the 2019 recipient of the Ken Mason Inter-Society Award. The Ken Mason Award honors an individual who has made outstanding long-term contributions leading to the overall improvement of the motion picture experience. The announcement was made today by Paul Holliman, President, The Inter-Society for the Enhancement of Cinema Presentation, Inc. Beiersdorf will receive the award at a ceremony held at CinemaCon in Las Vegas on April 4.

Feb 20, 2019 Huayi Brothers Cinemas Selects Christie RealLaser Projectors for its Flagship Multiplex in Shanghai
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Huayi Brothers Cinemas has deployed Christie’s next-generation RealLaser™ cinema projectors at its flagship multiplex in Shanghai.

Feb 8, 2019 Digital Cinema Projection Pioneer Jack Kline Steps Down After 40 Years at Christie
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Christie® has announced that Jack Kline, a pioneer in digital cinema technology and architect of the innovative Virtual Print Fee (VPF) that accelerated the adoption of digital projection in movie theaters and created a revolution in global entertainment, is stepping down as Chairman, President and CEO of Christie after 40 years with the company, effective April 1, 2019.
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