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Los Angeles—Dec 15, 2015

Christie Brings Red Carpet Magic to the World Premiere of Star Wars® Episode VII: The Force Awakens™

Christie®, a leader in creating and sharing the world's best visual and audio experiences, answered the call Monday night to bring a unique experience to guests attending the world premiere of Star Wars: The Force Awakens by providing spectacular red carpet displays.
 
“Disney and Christie have been sharing projection and display ideas and innovations for several years now to provide audiences with unparalleled moviegoing experiences” said Michael Kern, Disney’s VP, Special Events Production and Technical Services, “so there was no question regarding who we would enlist to provide spectacular red carpet displays to make this a special night for everyone attending.”
 
The Christie team provided technical consultation at every stage of the installation, from concept creation, to pre-staging, onsite setup and delivery. To ensure this specific live setup went well and faced with an aggressive timeline, Christie pre-configured and staged much of the equipment in the company’s Cypress, California headquarters days beforehand. 

Christie’s Coolux® Pandoras Box Media Servers powered a variety of displays including 388 Christie® MicroTiles® that formed a back drop to the red carpet walkway and 18 Christie LCD panels that graced the red carpet and photo locations throughout the premiere. In a world where visual and audio experiences are assuming new importance in inspiring and moving audiences, content orchestration and synchronized content delivery is paramount which is why Christie acquired coolux GmbH (‘coolux’) a year ago.
 
“Christie projection technologies have powered some of Disney’s most famous world premiere events, including “Pirates of the Caribbean” and “High School Musical,” so it was totally in keeping with our commitment to our esteemed customer to pull out the stops to support the premiere of Star Wars: The Force Awakens,” said Sean James, vice president, Christie Global Professional Services.  

And in November 2012, an alliance between The Walt Disney Company, Barneys New York, and Christie brought the world of high fashion to life in brilliant colors, with multiple configurations of 425 Christie® MicroTiles® lighting up the windows of Barneys New York flagship store at 660 Madison Avenue, for their “Electric Holiday” display.

“That’s where we first fell in love with the Christie MicroTiles – with their high resolution, shallow depth, virtually seamless canvas and true-to-life image quality – so we were eager to include them in the red carpet backdrop for one of our biggest premieres,” said Michael Kern.
 
(The Walt Disney Studios in October 2013 signed Christie to provide the latest digital cinema technologies and a variety of professional services for The Walt Disney Studios’ production, post-production, screening rooms and premieres. Christie provides Disney’s Digital Studio Services Team with round-the-clock support for their digital cinema facilities.)
 
Within the El Capitan, which features Dolby Vision™ and Dolby Atmos®, the premiere magic continued in delivering a spectacular image and sound experience to audience members. In keeping with its unique position of working with cinema giants such as Disney, Christie also worked closely with Dolby in co-developing the new proprietary HDR and wider color gamut technology that leverages customized, high-frame-rate (HFR) capable Christie 4K laser projection heads to deliver the unparalleled visual excellence of Dolby Vision.
 

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Jun 18, 2018 Christie Marks Ten Years of Collaboration with Shanghai International Film Festival as Exclusive Cinema Projection Partner
Jun 7, 2018 Christie Debuts Cinema Industry’s First Affordable RGB Pure Laser Projector at CineEurope 2018
Jun 4, 2018 Conque 2018, the Mexican Comic Convention, Came to Life with Christie
May 29, 2018 Christie Projector Lighting Up Wes Anderson Retrospective at Mexico’s National Film Theatre
May 18, 2018 Twelve Years A Partner – Christie Clocks Up Perfect Dozen at Cannes Film Festival
Apr 23, 2018 Wanda Film Holding and Christie to jointly establish Cinema Technology Center of Excellence (CTCE) research and development laboratory
Apr 20, 2018 CEN Engages Cinema Audiences Nationwide, Rewards Moviegoers for Sharing Behaviors with Surveyme
Apr 19, 2018 Steeped in Film Heritage, Christie Shapes Future of Cinema Technology
Apr 19, 2018 Showtime Cinemas Opens Second “All Christie” Cineplex in Taiwan
Apr 18, 2018 Kinoplex Completes Digital Cinema Roll-Out with Christie
Mar 19, 2018 Christie Demonstrates its Ongoing Support for Independent Exhibition in Australia and New Zealand at the ICA Conference & Gala Dinner 2018
Jan 23, 2018 Yashan International Resort Hotel Selects Christie Cinema Solutions for VIP Theater
Jan 8, 2018 Largest Public Cinema Chain in Brazil Selects Christie Projectors
Dec 13, 2017 Hoyts Purchases Christie® CP4325-RGB Pure Laser Cinema Projectors
Dec 12, 2017 Brilliance Takes Shape as Christie Delivers Cutting-Edge Cinema Solutions at Cineasia 2017
Dec 11, 2017 Premium Movie-Going Experiences Now in Reach of Mainstream Cinemas with Introduction of Christie’s Direct-Coupled RGB Pure Laser Projector
Dec 6, 2017 Emagine Entertainment Growing with Christie as Technology Partner
Oct 31, 2017 Christie Projectors Power the Screens for Muvix, Chile’s Newest Cinema Chain
Oct 17, 2017 Christie Experiential Network Taps Times Square Strategies and MVP Interactive to Create the Largest Interactive DOOH Network in North America
Oct 9, 2017 Christie Previews Next Generation CP4325-RGB Pure Laser Cinema Projector at the 72nd Australian International Movie Convention
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