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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Los Angeles—Dec 15, 2015

Christie Brings Red Carpet Magic to the World Premiere of Star Wars® Episode VII: The Force Awakens™

Christie®, a leader in creating and sharing the world's best visual and audio experiences, answered the call Monday night to bring a unique experience to guests attending the world premiere of Star Wars: The Force Awakens by providing spectacular red carpet displays.
 
“Disney and Christie have been sharing projection and display ideas and innovations for several years now to provide audiences with unparalleled moviegoing experiences” said Michael Kern, Disney’s VP, Special Events Production and Technical Services, “so there was no question regarding who we would enlist to provide spectacular red carpet displays to make this a special night for everyone attending.”
 
The Christie team provided technical consultation at every stage of the installation, from concept creation, to pre-staging, onsite setup and delivery. To ensure this specific live setup went well and faced with an aggressive timeline, Christie pre-configured and staged much of the equipment in the company’s Cypress, California headquarters days beforehand. 

Christie’s Coolux® Pandoras Box Media Servers powered a variety of displays including 388 Christie® MicroTiles® that formed a back drop to the red carpet walkway and 18 Christie LCD panels that graced the red carpet and photo locations throughout the premiere. In a world where visual and audio experiences are assuming new importance in inspiring and moving audiences, content orchestration and synchronized content delivery is paramount which is why Christie acquired coolux GmbH (‘coolux’) a year ago.
 
“Christie projection technologies have powered some of Disney’s most famous world premiere events, including “Pirates of the Caribbean” and “High School Musical,” so it was totally in keeping with our commitment to our esteemed customer to pull out the stops to support the premiere of Star Wars: The Force Awakens,” said Sean James, vice president, Christie Global Professional Services.  

And in November 2012, an alliance between The Walt Disney Company, Barneys New York, and Christie brought the world of high fashion to life in brilliant colors, with multiple configurations of 425 Christie® MicroTiles® lighting up the windows of Barneys New York flagship store at 660 Madison Avenue, for their “Electric Holiday” display.

“That’s where we first fell in love with the Christie MicroTiles – with their high resolution, shallow depth, virtually seamless canvas and true-to-life image quality – so we were eager to include them in the red carpet backdrop for one of our biggest premieres,” said Michael Kern.
 
(The Walt Disney Studios in October 2013 signed Christie to provide the latest digital cinema technologies and a variety of professional services for The Walt Disney Studios’ production, post-production, screening rooms and premieres. Christie provides Disney’s Digital Studio Services Team with round-the-clock support for their digital cinema facilities.)
 
Within the El Capitan, which features Dolby Vision™ and Dolby Atmos®, the premiere magic continued in delivering a spectacular image and sound experience to audience members. In keeping with its unique position of working with cinema giants such as Disney, Christie also worked closely with Dolby in co-developing the new proprietary HDR and wider color gamut technology that leverages customized, high-frame-rate (HFR) capable Christie 4K laser projection heads to deliver the unparalleled visual excellence of Dolby Vision.
 


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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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