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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cebu, the Philippines—Dec 18, 2015

SM Cinema First in South East Asia to Use Christie 6P Laser Projection and Christie Vive Audio

Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced that SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and the largest shopping mall and retail operator in the Philippines, the SM Group, has installed its revolutionary 6-Primary (6P) laser projection system and cinema sound system in the latest state-of-the-art movie theater in the popular resort island of Cebu.
 
Located within the new SM Seaside City Cebu mall, the cinema features eight halls, including the “SM Large Screen Cinema” equipped with a screen 30% bigger than standard cinemas, and over 350 plush seats. This contemporary theater hall is powered by the Christie CP42LH 3DLP® 4K RGB laser projector, designed to achieve over 14-foot lamberts onscreen in 3D, and Christie Vive Audio™,  the cinema industry’s only purpose built line array speaker solution. This makes SM Cinema the first cinema chain in South East Asia to deploy Christie’s pinnacle projection and audio technologies. The auditorium has been officially opened for regular movie screenings. (Christie Vive Audio is installed in 10 other Asian countries as well).
 
“The SM Seaside City Cebu is one of our most exciting theatres to date and the selection of Christie 6P laser projection and audio technology ensures that our guests enjoy the finest movie-viewing experience that is unlike any they’ve ever known before,” said Edgar C. Tejerero, president, SM Lifestyle Entertainment Incorporated. “We had attended demonstrations of the CP42LH and Vive Audio at various trade shows and events, and are very impressed by the stunning 3D visuals and exceptional audio quality. We believe that this is the future of digital cinema and are fully committed to deliver the best cinematic experience to our guests. At the same time, we are proud to be the first cinema chain in the Philippines to be fitted with Christie’s cutting-edge technologies.”
 
The installation at “SM Large Screen Cinema” was undertaken by Christie’s valued partner, Arraystech Digital Systems, Inc. The 6P laser projection system fitted comprises a pair of Christie 4K laser projection heads, a 6P modular laser light farm with fiber-optic delivery, Christie 4K 3D high-bitrate server, and a new premium white screen.
 
The Christie Vive Audio components installed includes LA4 and S215 screen channel speakers, LA3S and LA4S speakers for wall surrounds, LA3C and LA4S speakers for ceiling surrounds, as well as S218 subwoofers for Low Frequency Effects channels. The system is configured to meet Dolby® Atmos requirements resulting in a highly immersive cinema experience that delivers exceptional power and performance.
 
“At Arraystech Digital Systems, we are committed to helping exhibitors bring the magic of digital cinema to communities across the Philippines,” said Aaron Del Poso, vice president, Arraystech Digital Systems, Inc. “Christie’s complete cinema solutions are our top choice for installations because of their unmatched quality and reliability. We are pleased to work with Christie’s technical team to equip SM Cinema’s newest large screen theater with the latest and most advanced cinema technologies so that the audiences in Cebu can enjoy the best visuals and audio available today.”
 
Lin Yu, Vice President, Christie Asia Pacific, commented, “We are very pleased that SM Cinema has selected Christie for its next-generation cinema projection and audio technologies and I’m confident that this ‘all Christie’ installation at SM Seaside City Cebu will deliver an unmatched cinematic presentation to movie-goers and help make SM Cinema a top destination for entertainment. I would like to thank the team from Arraystech Digital Systems for a job well done, and my heartiest congratulations to SM Cinema on the official opening of its latest cinema.”
 
Anchored by the Christie Freedom® laser illumination system, the CP42LH produces a color gamut that exceeds the DCI P3 color and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available. It consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Because of the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on the brightness requirements. This provides up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and ultimate reliability. Since its rollout last year, Christie’s 6P laser projection system has become the preferred choice for a premium 3D cinema experience in a number of cinema chains around the world.
 
Christie Vive Audio provides a hyper-accurate audio experience and unlocks the full dynamic range of the DCI digital cinema audio and is compatible with the leading immersive and surround audio formats in the market. The complete solution features screen channels, wall and ceiling surround speakers that use unique ribbon driver technology in a single-enclosure line array design, purpose-built for cinema environments. Christie Vive Audio system continues to establish its reputation worldwide as the next standard in immersive sound for cinema. Christie recently celebrated the 200th Christie Vive installation at Southern Theatres’ Movie Tavern Flourtown 8 in Flourtown, Pennsylvania, while anticipating the sale of its 350th Vive Audio system by the opening of Star Wars® Episode VII: The Force Awakens™ on December 18, 2015.
 


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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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The Costa Rican cinema chain CCM Cinemas has opened the country’s first movie theatre equipped with a RGB pure laser projector. The cinema, located at Plaza Occidente multiplex in San Ramón, the country’s second largest city, has installed a Christie® CP2315-RGB projector, as well as Christie Vive Audio™ speakers and Dolby Atmos™. The installation was carried out by the systems integrating company Vidicom.

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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

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Christie® is pleased to announce the launch of the Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces.

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Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Oct 13, 2020 Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an
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Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.

Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
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Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

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Aug 17, 2020 Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show
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Christie, a leader in creating and delivering the world’s best visual and audio experiences, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online trade show, taking place on August 19-21.

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Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.

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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, joins CineEurope 2020 online conference and tradeshow, June 17-18, 2020, where it will reaffirm support for its partners and introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open.

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Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
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Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

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