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Toronto, On—Apr 12, 2016

Cineplex Entertainment is First to Bring 4DX to Canada

Cineplex Entertainment (“Cineplex”) today announced a new partnership with CJ 4DPLEX, the world's first 4DX® cinema company, that will bring its immersive theatre technology to Canada for the first time.  Amplifying the experience from watching a movie to almost being in it, 4DX is a new and exciting state-of-the-art cinematic technology. 
 
Premiering at Cineplex Cinemas Yonge-Dundas and VIP in Toronto, Ontario, this summer, Cineplex’s new 4DX auditorium will feature specially-designed motion chairs and environmental effects like wind, mist, bubbles, snow and scent working in perfect synchronicity with the action on the big screen.
 
Click here to watch and share a video about the new 4DX movie experience at Cineplex.
 
“Late last year we launched the ‘See The Big Picture’ brand platform and encouraged Canadians to make more time in their lives for entertainment and activities that they love.  Well, 4DX is one of the biggest new technologies in the global film exhibition industry today and we know Canadians are going to love it,” said Ellis Jacob, President and CEO, Cineplex Entertainment.  “We’re excited to add this innovation to our growing list of premium movie experiences as we lead the country in offering new entertainment choices.”
 
“Each 4DX auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie,” said Byung Hwan Choi, CEO of CJ 4DPLEX.  “Audiences across Asia, Europe and the United States have loved the 4DX experience and we are proud to be working with Cineplex Entertainment to continue our international expansion and into Canada for the first time.”
 
Follow the @CineplexMovies on Facebook, Twitter and Instagram or for more information visit, Cineplex.com/4DX.
 

 


About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About Cineplex Entertainment: A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 163 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com).  It also operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and will be opening new sports and entertainment complexes in communities across the country (Topgolf). Additionally, Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program. 

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 13,000 people in its offices across Canada and the United States.  To learn more visit Cineplex.com or download the Cineplex App.
Cineplex Entertainment Directory page

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