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Seoul, Korea—May 18, 2016

4DX to Strengthen its Power in European Market, Launching the First Theater in Slovakia with Cinema City Slovakia

4DX, an immersive theater technology featuring moving seats and environmental effects, has strengthened its standing in east European market, available for the first time in Slovakia through a partnership between CJ 4DPLEX and Cineworld Plc, the No.2 multiplex chain in Europe.

CJ 4DPLEX brought the first 4DX theatre to Slovakia on May 11, and the first screening presented was Captain America: Civil War, beginning May 12. Cineworld’s Cinema City is operating 3 multiplexes and 29 screens in Slovakia and the first 4DX theatre is located in Cinema City Aupark, the biggest residential area with easy access from any point in Bratislava, the central city of Slovakia. Cinema City Aupark, operating 12 screens and 2313 seats, is situated in Aupark Mall, the most famous culture complex shopping center in Slovakia, including lots of restaurants, sports centers, cafes, and shops.

“We are extremely excited to bring this immersive cinematic experience to Slovakia. From the success we’ve seen at the box office in the nearby countries, we have no doubt that this new 4DX theatre will bring more moviegoers to Cinema City Aupark,” said Moshe J. Greidinger, CEO of Cineworld Plc.

4DX first became available at Cinema City theatres in other countries starting in 2012, and has since rapidly increased availability throughout Eastern Europe,including in Poland, Hungary, the Czech Republic, Bulgaria and Romania. Based on the remarkable performance in the Cinema City 4DX theaters in other European countries and in Israel, 4DX has broadened its reach to Slovakia, called the ‘Country at the heart of Europe.’

“We are very excited to bring 4DX to Slovakia, with a strategic partnership with Cineworld. With this opening, 4DX anticipates to break more ground in Easternand Western Europe, taking advantage of its geographical location. With the new location in Slovakia, 4DX established a path to broaden its market throughout Europe,” said Byung-hwan Choi, CEO of CJ 4DPLEX. 
 
In Europe, 4DX has been operating 31 auditoriums in 12 countries and aims to gradually expand throughout the continent, building solid relationships with European theatre exhibitors. As of May 2016, 4DX reaches 242 auditoriums in 37 countries worldwide, with a goal to add 200 4DX auditoriums in 2016.
  
Cineworld chain:
UK&Ireland: 111 multiplexes and cinemas with 961 screens
Poland: 33 multiplexes with 354 screens,
Israel: 9 multiplexes with 106 screens,
Hungary: 20 multiplexes with 176 screens,
Czech Republic: 13 multiplexes with 111 screens,
Romania: 22 multiplexes with 198 screens,
Bulgaria: 6 multiplexes with 65 screens,
Slovakia: 3 multiplexes with 29 screens,
Cineworld is one of the fastest growing cinema chain in Europe. The Company's organic growth plans for the coming years include opening of many new multiplexes.


About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About Cinema City Holding: Cinema City is a part of Cineworld cinematic family, Cineworld Plc, a public company listed on the London Stock Exchange. Cineworld is the second largest cinema operator in Europe. Cineworld cinema chain is spanning 9 countries: UK, Poland, Israel, Hungary, Czech Republic, Bulgaria, Romania, Slovakia and Ireland. The Company is operating 217 multiplexes with 2,004 screens. In 23 multiplexes of Cineworld operate 3D IMAX theatre. In 12 multiplexes the Company operates the cutting-edge 4DX auditoriums. In certain selected locations, like Cinema Park, Spin City and Hokus Pokus in Poland, the Company operates education and entertainment centres. Cinema City Holding Directory page

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