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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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Dalian, China, and San Francisco—Jun 23, 2016

Dolby Cinema Now Available in Asia Through Wanda Cinema Line

Next-generation movie experience arriving at Wanda Cinemas in Dalian, Changchun, Chongqing, and Jinan
Wanda Cinema Line Corporation Ltd. and Dolby Laboratories, Inc. (NYSE: DLB) today announced the first theatres with Dolby Cinema™ in Asia at Wanda cinemas in Dalian, Changchun, Chongqing, and Jinan.

Dolby Cinema, featuring Dolby Vision™ and Dolby Atmos®, is a premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.

“We are transforming the movie experience in China with Wanda,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “With powerful image and sound technologies and unique design, Dolby Cinema is one of the best places to see a movie. We look forward to captivating audiences in China who seek the very best quality in entertainment and to bringing Dolby Cinema to more cities with Wanda Cinema Line.”

On June 23, the grand opening of Asia’s first Dolby Cinema sites at Wanda Cinema Line was held at Wanda Cinema’s Dalian Kaide Heping Square site, attended by hundreds of guests, including filmmakers, media, movie enthusiasts, and Warcraft fans.

“Wanda Cinema Line, as a leader and advocate of the latest cinema technologies in Asia and even around the world, is committed to providing premium moviegoing experiences and services to our audiences,” said John Zeng, President, Wanda Cinema Line. “Dolby Cinema is a complete experience. We are glad that, as the largest exhibitor in Asia, we can be the first to bring this experience to audiences.”

In January 2016, Wanda Cinema Line and Dolby announced an agreement to open 100 Dolby Cinema locations in China over the next five years. Following the opening of the first four sites, Wanda Cinema Line plans to expand the number of operating Dolby Cinema sites in China to 10 by December 2016. Additional cities slated for Dolby Cinema include Beijing and Chengdu.

Legendary/Universal Pictures’ Warcraft is the first Dolby Cinema movie title released in China. 

In addition, Disney•Pixar’s Finding Dory (China release date: June 17, 2016), Twentieth Century Fox’s Independence Day: Resurgence (China release date: June 24, 2016), Paramount Pictures’ Teenage Mutant Ninja Turtles: Out of the Shadows (China release date: July 2, 2016), and Warner Bros.’ The Legend of Tarzan (China release date: July 19, 2016) are confirmed to be released in Dolby Vision and Dolby Atmos for Dolby Cinema in China, with more titles coming soon.

“Dolby Cinema gives artists the ability to fully capture and share their vision with audiences,” said Peter Loehr, CEO, Legendary East. “Warcraft is a prime example of the power and sophistication of Dolby Cinema. We are thrilled to bring this experience to audiences in China so they can enjoy the experience of being inside the story of Warcraft, living and fighting with the characters on screen.”

Warcraft is a movie produced by Legendary Pictures and acquired by Wanda, and is the first Dolby Cinema title released in Asia. This shows that Wanda is not only collaborating with Dolby on the exhibition side, but also looks forward to more collaborations in movie production, so as to provide audiences with an unprecedented experience combining Wanda’s premium movie content with Dolby’s leading technologies in sight and sound,” John Zeng added.

Dolby Cinema features the Dolby Vision laser projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie’s world.

Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby® technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action.

Since its launch in April 2015, more than 200 Dolby Cinema sites have been installed or committed to across the globe, with 26 Dolby Cinema sites currently in operation.

About Dolby Cinema
Dolby Cinema, recipient of the 2015 Red Dot Award for product design, delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.

Dolby Cinema includes award-winning Dolby Vision and Dolby Atmos technologies. Dolby Vision is a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. In 2015, the Dolby Vision laser projector received an engineering excellence award from the Hollywood Post Alliance. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.

When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. In just over a year, more than 200 Dolby Cinema sites have been installed or committed to across the globe, with 41 titles released or announced.
For more information, please visit the Dolby Cinema web page.


Dolby Contacts:
Nan Jin, Wanda Cinema Line, 
JinNan1@wanda.com.cn
Joy Nestor, Dolby Laboratories United States, 
+1-415-558-0164 Joy.Nestor@dolby.com
Joshua Gershman, Dolby Laboratories Europe, 
+1-415-645-5611Joshua.Gershman@dolby.com
Lila Fu, Dolby Laboratories China, 

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Wanda Cinema Line:
As of November 30, 2016, Wanda Cinema Line was operating 376 theatres in over 110 cities in China as well as major cities in Australia and New Zealand, with 3,319 total screens. Wanda Cinema Line accounted for approximately 14% of China’s market share in terms of box office revenue, ranking no. 1 in the China market for seven consecutive years. In 2015, Wanda Cinemas grossed 6.3 billion yuan in box office revenue.

With “prioritizing audience value and their moviegoing experience” as its business philosophy over the years, Wanda Cinema Line strives to provide high-standard design and construction, high-class exhibition technologies, and high-quality standardized services, offering the cinema environment of choice for more than 70 million Wanda fan club members. In 2015, Wanda Cinema Line officially announced its “membership+” strategy, aiming at building a world-leading cinema lifestyle ecosystem, marking its transformation from a cinema chain to a technology, platform, and ecosystem-based company.
 

Wanda Cinema Line Directory page

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More Dolby News:
Aug 5, 2019 The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC
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Dolby Laboratories, Inc. (NYSE: DLB), Warner Bros., and AMC Theatres® (NYSE:AMC) today announced that The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC.

Jul 1, 2019 Dolby and Pathé Live Join Forces to Screen "MYLÈNE FARMER 2019 - THE FILM" in Dolby Cinema and Dolby Atmos Theatres
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Jun 18, 2019 Dolby and Odeon Cinemas Group Expand UK Footprint with Dolby Cinema Screens Launching in Manchester and Birmingham This Autumn
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May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich
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Mar 28, 2019 Dolby Drives Global Momentum at CinemaCon 2019
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Dolby Laboratories, Inc. (NYSE: DLB) showcases global growth for Dolby Cinema as well as a full spectrum of innovative, industry-leading solutions for cinema exhibition, including the new Dolby Cinema Processor CP950 at CinemaCon 2019.

Feb 25, 2019 Dolby Congratulates 91st Academy Award Winners Including Best Sound Editing and Sound Mixing “Bohemian Rhapsody” and Best Cinematography “Roma”
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Dolby Laboratories celebrates the talented winners of this year’s 91st Academy Awards who utilized Dolby’s immersive audio-visual technologies within their captivating filmmaking. Dolby is proud to partner with filmmakers, artists, and creatives who have utilized Dolby Vision imaging – providing incredible brightness, contrast, and color – and the immersive flowing audio of Dolby Atmos, bringing their stories to life.

Jan 22, 2019 Dolby Technology Powers Academy Award Nominated Films Including “A Star is Born,” “Black Panther,” and “Roma”
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Dolby Laboratories congratulates this year’s Academy Award nominees who have tapped into the audio-visual power of Dolby technologies to draw audiences into their stories. Whether through Dolby Vision imaging – providing incredible brightness, contrast, and color, or Dolby Atmos, immersive audio that flows all around you – Dolby technologies bring every theatrical moment to life.

Dec 10, 2018 Dolby Showcases Strong Momentum of Dolby Atmos and Dolby Cinema at CineAsia 2018
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Dolby Laboratories, Inc. (NYSE: DLB) returns to CineAsia 2018 on December 10-13 at Hong Kong Convention and Exhibition Center (HKCEC) to highlight the growing momentum of Dolby Atmos and Dolby Cinema. Dolby will showcase its full spectrum of industry-leading solutions, including newly available products to deliver end-to-end audio, imaging, accessibility, and postproduction solutions for the cinema industry.

Dec 6, 2018 Dolby Laboratories and Tahoe Cinemas Partner to Expand Dolby Cinema Footprint in China
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Dolby Laboratories, Inc.(NYSE: DLB) and Beijing Tahoe Film and Culture Development Co., Ltd. (“Tahoe Cinemas”) today announced an agreement to expand the Dolby Cinema footprint in China. Tahoe Cinemas is a subsidiary of Tahoe Group and its professional investment platform in film industry. Tahoe Group is a major enterprise in China with businesses extended to real estate, healthcare, education, film, finance and other fields.

Nov 7, 2018 London’s Glittering Home of the Premiere Returns
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