Wanda Pictures and Dolby Laboratories, Inc. (NYSE: DLB) announced that the Wanda Pictures feature For a Few Bullets, releasing on July 15, 2016, will be available for Dolby Cinema™ locations in China. This will make For a Few Bullets the first Chinese local-language movie mastered in Dolby Vision™ and Dolby Atmos®. Dolby Cinema
, featuring Dolby Vision and Dolby Atmos, is a premium cinema offering for moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.
Dolby Cinema begins with the filmmaker’s vision—using the full storytelling capabilities that Dolby offers in image and sound production to transform the way movies are made and presented. With state-of-the-art image, sound, and acoustic capabilities, the movie comes alive to deliver cinema in its purest form.
“Wanda is committed to leveraging our combined strength in movie production and exhibition to deliver a premium moviegoing experience to our patrons,” said John Zeng, Vice President of Wanda Cultural Industry Group and President of Wanda Cinema Line Corporation. “Collaborating with Dolby on Dolby Cinema has helped us bring this overall experience to the next level. We believe moviegoers will find themselves completely captivated in the story when they watch For a Few Bullets in Wanda’s Dolby Cinema locations.”
“We are thrilled to work with Wanda to introduce the first Chinese movie title for Dolby Cinema,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “We look forward to working closely with China’s movie industry to create more local-language movies for Dolby Cinema.”
Dolby Cinema features the Dolby Vision laser projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie’s world.
Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby® technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action.
Since its launch in April 2015, more than 200 Dolby Cinema sites have been installed or committed to across the globe, with 29 Dolby Cinema sites currently in operation.About For a Few BulletsXiaozhuang (Kenny Lin), a cunning guy with flexible hands who is brilliant at witty gimmicks, is caught by Li Ruoyun (Zhang Jingchu) in a gambling game. Li, the government agent, accepts the task to recapture a national treasure, and she asks Xiaozhuang for help with his special talents. During the journey, they meet the master, Shifo (Tengri), and his wife, Jin Sanniang (Livia Liu). After experiencing a series of humorous adventures, the four decide to gather together for the final fight over the treasure.