Find Companies:
Digital Cinema Technology Nov. 22, 2017
Register & Log in

RSS News
RSS Info About RSS


# 1939 Format Debate

Skip Navigation LinksStart/Menu > Find Press Releases > Refresh this page
Shanghai—Aug 2, 2016

Wanda to Add 150 IMAX® Theatres in Landmark Deal; Largest Agreement in IMAX History

Agreement to Boost Wanda Cinema's IMAX Footprint to 360 Screens in China Over Next Several Years
IMAX Corp. (NYSE:IMAX) and IMAX China Holding, Inc. today announced IMAX's largest new theatre deal ever - 150 additional theatres with Wanda Cinema Line Corp. Under the agreement, the theatres will be built throughout China over six years, starting next year, with 110 of these theatres scheduled to be installed by 2020.
This agreement builds on a partnership that dates to 2007, when Wanda Cinema opened its first IMAX theatre in Dongguan, China. Wanda Cinema, the exhibition subsidiary of Dalian Wanda Group, currently operates more than 160 IMAX theatres and is Asia's largest cinema owner. 
Today's deal is expected to expand Wanda Cinema's footprint of IMAX theatres by more than 70 percent, to 360, with the majority opening over the next three years and the full rollout to be concluded by 2022. With this agreement, IMAX China's total backlog will increase nearly 60 percent. This deal is in addition to a 2013 agreement between the companies under which Wanda committed to deploy 120 new theatres by 2020. Wanda now expects to virtually complete this deployment by the end of 2016, four years earlier than originally anticipated. Nearly half of Wanda's new IMAX theatres may be outfitted with new laser-projection technology, commencing at the end of 2018. The key deal terms are substantially similar to those under the 2013 agreement.
"This is a landmark development in IMAX's history and a strategic linchpin in our growth strategy, particularly as we've seen over time that signings lead to installs, higher box office and ultimately more revenue," said IMAX CEO Richard L. Gelfond.  "It not only strengthens our market-leading position in China, the world's fastest-growing film market, but also reinforces our strong working relationship with Wanda Cinema, one of our most important business partners, and speaks to the value Wanda places on the IMAX business. Wanda's significant commitment also illustrates how our decade-long relationship has evolved well beyond its origins in one-time system sales.  Wanda and IMAX now operate under a more sustainable revenue-sharing model that opens new opportunities to jointly release critically acclaimed local-language films and share box office revenue."
Since 2013, IMAX and Wanda have collaborated on a number of Mandarin-language box-office hits, including Man of Tai Chi, Go Away Mr. Tumor and last year's Mojin: The Lost Legend, the highest-grossing local-language film ever released by IMAX.
"We cannot overstate the strategic importance of our IMAX relationship," said John Zeng, President of Wanda Cinema Line.  "Our partnership has been instrumental to Wanda's tremendous growth and our track record as China's box-office market leader for seven years running.  Our business model is predicated on creating a differentiated movie experience.  By combining Wanda's premier theatre environment and IMAX's advanced cinematic technologies, we're able to deliver the most immersive and compelling filmed entertainment experience anywhere in China.  We look forward to leveraging this successful model for years to come, partnering with IMAX to foster the incredible expansion of China's film industry and bring even more blockbuster films to Chinese moviegoers." 
Zeng pointed to the IMAX-Wanda partnership as playing a key role in the blockbuster release of Warcraft, which opened in June to record crowds, fast becoming a Chinese cultural phenomenon. The film was produced and distributed by Legendary Entertainment, a Wanda Group company. Warcraft smashed IMAX China's first-day box-office record, generating 35 million yuan ($5.3 million) in ticket sales, while also setting new company benchmarks for midnight and presale box-office records. 
With today's deal, IMAX's total number of theatre signings year to date has reached 284, including 229 in China, eclipsing the company's previous annual global record of 277. China generates about a third of IMAX's global box-office sales.
As of June 30, 2016, IMAX's theatre network in China totaled 335 theatres, up from 250 at the same point in 2015. Despite significant network growth and expansion into more than 100 different cities in China, IMAX's per-screen averages have been stable at $1.2 million to $1.3 million for the past four years.
Earlier this year, IMAX announced plans to digitally re-master four high-profile Chinese titles for release this summer in China, including Wanda Media's For a Few Bullets; Edko Films' Cold War 2, starring Chow Yun-fat; Skiptrace starring Jackie Chan (Chan's fourth film to be released in IMAX); and the 3D adventure film Time Raiders, directed by Daniel Lee and jointly produced by Le Vision Pictures and Shanghai Film Group.  The company also plans to release The Great Wall, starring Matt Damon and directed by Zhang Yimou and is in discussions with potential partners on pending releases, including Journey to the West II.
"The Chinese market is a fast-growing market with an audience that is increasingly discerning about technology and their in-theater experience," said Zhang. "As a filmmaker, I strive to provide fans with the best possible experience and I am very excited to present my new film The Great Wall in IMAX's format and growing network of theatres."
IMAX plans to increase the number of local-language films and expects to release anywhere from eight to 10 local-language films in China in 2016, counting the previous releases of Monkey King 2 and Kung Fu Panda 3.  Hollywood titles on IMAX China's film slate for the remainder of the year include Star Trek Beyond, Fantastic Beasts and Where to Find Them, Jason Bourne and Doctor Strange. Separately, IMAX China and China Media Capital established a movie production fund to co-finance a slate of 15 Chinese language films over the next three years.
In addition to Wanda Cinema Line, Wanda Group owns AMC Theatres, IMAX's first North American commercial exhibition partner and the world's largest operator of IMAX theatres.  AMC, with a market commitment of 185 IMAX theatres, is the largest IMAX exhibitor in North America.
About Wanda Cinema Line
Established in 2005, Wanda Cinema Line Corporation Limited is a subsidiary of Wanda Group. As of June 30, 2016, Wanda Cinemas was operating 320 theatres in nearly 120 cities in China as well as major cities in Australia and New Zealand, with 2,789 total screens. Wanda Cinemas accounted for approximately 14% of China's market share in terms of box office revenue, ranking No. 1 in the China market for the seventh consecutive year. In 2015, Wanda Cinemas grossed 6.3 billion yuan in box office revenue.
With "prioritizing audience value and their moviegoing experience" as its business philosophy, over the years, Wanda Cinema Line strives to provide high-standard design and construction, high-class exhibition technologies, and high-quality standardized services, offering the cinema environment of choice for more than 60 million Wanda fan club members. In 2015, Wanda Cinema Line officially announced its "membership+" strategy, aiming at building a world-leading cinema lifestyle ecosystem, marking its transformation from a cinema chain to a technology, platform and ecosystem-based company.
For more information, please visit

About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2016, there were 1,215 IMAX theatres (1,107 commercial multiplexes, 16 commercial destinations and 92 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
Similar Press Releases
More PR About: Premium Large Format More
Search for press releases
Learn More About:
Countries: China More

Share this page:
More IMAX Press Releases: Sep 26, 2017 Dadi Cinema Enters IMAX Business with Five-Theatre Agreement in China Sep 12, 2017 Malco Theatres Enters IMAX Business with Two-Theatre Agreement in the U.S. Aug 24, 2017 IMAX and Cineplex Expand Partnership, Adding Two Auditoriums and IMAX VR Centre in Canada Jul 18, 2017 IMAX Signs Seven-Theatre Agreement with Shanghai Bestar Cinemas in China May 24, 2017 IMAX Continues Rapid Expansion with Les Cinémas Gaumont Pathé in Europe; Signs an Additional Six-Theatre Agreement for the Group’s Top-Performing Locations in France and Holland Apr 26, 2017 PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India Apr 18, 2017 IMAX and Omnijoi Cinemas Expand Partnership in China with 40-Theatre Agreement Apr 11, 2017 IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History Feb 27, 2017 Bona Film Group Makes Significant IMAX Commitment with 30-Theatre Agreement in China Dec 1, 2016 Shanghai Film Corporation Adds Three New IMAX® Theatres to Circuit in China Nov 10, 2016 IMAX Completes First Phase of $50 Million Virtual Reality Fund That Will Finance New High-Quality, Immersive VR Content Oct 13, 2016 IMAX Signs Largest Agreement in France with Five-Theatre Deal with Les Cinémas Gaumont Pathé Oct 11, 2016 IMAX and Odeon & UCI Cinemas to Launch First IMAX VR™ Centre in Europe Jul 12, 2016 Ster-Kinekor Expands Imax Footprint with Three-Theatre Agreement in South Africa Jun 22, 2016 IMAX and AMC Theatres® Sign 25-Theatre Deal Jun 22, 2016 IMAX and Cineworld Group Plc Sign Five-Theatre Agreement Jun 13, 2016 IMAX and Sichuan Lumière Pavilions Company Ltd. Sign 10-Theatre Full Revenue Share Agreement in China May 19, 2016 Google and IMAX Partner to Develop Groundbreaking Virtual Reality Camera May 12, 2016 IMAX Signs 40-Theatre Full Revenue Share Agreement with Guangzhou Jinyi Media Corporation in China More
©Copyright 2003 - 2017 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement