Cinema Technology Mar. 18, 2018
Register & Log in

# 1936 Scophony

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
BIRTV/BEIJING—Aug 25, 2016

Christie Demonstrates Capabilities and Experiences That Excite Audiences in Cinema Environments at BIRTV 2016

Innovative cinema lobby and immersive corridor concepts designed by Christie 360 offer high-impact digital experiences

Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is captivating visitors with high-impact experiential media and interactive multiplatform applications that are well suited for cinema environments, at the Beijing International Radio, TV & Film Exhibition (BIRTV), taking place at the China International Exhibition Center in Beijing.
At booth #2A236, visitors can learn more about how unique forms of visual technologies are designed and deployed by exhibitors and theater owners to create exciting experiences that attract and entertain patrons in cinema spaces. These include innovative cinema lobby and immersive corridor concepts created by digital specialists from Christie 360, a highly specialized, passionate team dedicated to creating cutting-edge experiential media, next generation digital signage, and interactive multiplatform applications.
A highlight of the booth is a “Christie Cinema Corridor” similar to those found in contemporary cinema complexes. Designed by the Christie 360 team to enhance customers’ pre-show experience, it comprises large extended screens displaying an array of engaging contents using Christie Captiva Series ultra short throw projectors and Christie Pandoras Box media players.
The cinema lobby display is made up of three Christie 65-inch interactive flat panels, arranged in a herringbone pattern and driven by Christie Pandoras Box media players. They are used for displaying exciting visual contents produced by Christie 360 that visitors can interact with by simply touching the screens with their fingers. 
“Our booth showcase at BIRTV is a clear demonstration that Christie has the capability and solutions to deliver powerful visual experiences both inside and outside cinema auditoriums. Our eye-catching showcase developed by Christie 360 can help our customers achieve the goal of creating effective and sustained engagement with patrons and other stakeholders,” commented Jason Pei, Deputy General Manager, Christie China. “From smaller-scale events and spaces to large venues and attractions such as cinemas, our reliable end-to-end solutions and services are well placed to ignite customers’ senses, and assist exhibitors in generating a higher brand impact and an enhanced overall experience.”
With more than 40 international awards under its belt, Christie 360 has the technology, creativity and innovation to help exhibitors and cinema owners create new revenue streams for exhibitors, deliver refined media opportunities for brands and studios, and offer high-impact digital experiences for the consumer to deliver superior ROI. From cinema corridors and lobbies to interactive media applications, its expertise has resulted in new trends that enhance the visitor experience.
Since its inception, Christie 360 has worked on projects around the world and pushed the boundaries in how branded digital media can be used in different type of environments. These include an immersive corridor and experiential hub for cinema operator Cinemaxx in Indonesia. The experiential hub installed at the cinema lobby, as well as the immersive corridor that leads to various auditoriums, consist of various Christie’s advanced visual solutions that solicit movie patrons like never before with a variety of exciting contents to engage and entertain cinema-goers before they step into the auditoriums.
Lin Yu, Vice President, Christie Asia Pacific, added, “With greater emphasis for more audience and customer engagement at cinemas, we are well-positioned to deliver what exhibitors need by offering a range of our visual solutions, combined with content experiences, and content management systems designed by Christie 360 that reaches out to the intended audience. Christie 360’s capabilities and experience in this area is unparalleled and I’m confident that our full suite of solutions for cinema environments will enthrall and engage cinema-goers at first sight.”
Media Gallery
Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit Christie Directory page Christie Web Site
Learn More About:

Share this page:
More Christie News:
Jan 23, 2018 Yashan International Resort Hotel Selects Christie Cinema Solutions for VIP Theater
Jan 8, 2018 Largest Public Cinema Chain in Brazil Selects Christie Projectors
Dec 13, 2017 Hoyts Purchases Christie® CP4325-RGB Pure Laser Cinema Projectors
Dec 12, 2017 Brilliance Takes Shape as Christie Delivers Cutting-Edge Cinema Solutions at Cineasia 2017
Dec 11, 2017 Premium Movie-Going Experiences Now in Reach of Mainstream Cinemas with Introduction of Christie’s Direct-Coupled RGB Pure Laser Projector
Dec 6, 2017 Emagine Entertainment Growing with Christie as Technology Partner
Oct 31, 2017 Christie Projectors Power the Screens for Muvix, Chile’s Newest Cinema Chain
Oct 17, 2017 Christie Experiential Network Taps Times Square Strategies and MVP Interactive to Create the Largest Interactive DOOH Network in North America
Oct 9, 2017 Christie Previews Next Generation CP4325-RGB Pure Laser Cinema Projector at the 72nd Australian International Movie Convention
Sep 18, 2017 Centerplex in Brazil Picks Christie Cinema Projectors and Christie Vive Audio
Sep 1, 2017 Showbiz Cinemas Ballarat First in Australia to Be Fully Equipped with Christie CP2208-LP Cinema Projectors
Aug 31, 2017 Christie Brings Cinema to Life as Official Projection Partner of the 2017 Toronto International Film Festival
Aug 25, 2017 Xinshidai MZC Cinema Chooses Christie Vive Audio for its Flagship Auditorium
Aug 23, 2017 Christie Showcases Next-Generation RGB Pure Laser Projection Technology and Image Processing Capabilities at BIRTV
Aug 8, 2017 Christie Projectors At MJR Universal Grand Cinema 16 Delivers On Summer Blockbuster Season
Aug 8, 2017 Christie Lights Up Big Cine Expo 2017 as Exclusive Projection Partner
Jun 19, 2017 Christie Partners with Shanghai International Film Festival as Exclusive Digital Projection Partner for the Ninth Consecutive Year and Assists the Cinemas Shanghai International Film Forum and Exhibition
Jun 16, 2017 First Pure RGB Laser Projector for Mainstream Cinema Exhibition
Jun 15, 2017 Allure, a Christie Company, Debuts in Europe with Automated Digital Signage Content Platform for the Cinema Industry
May 23, 2017 Christie 360 Experiential Studios and TCL Chinese Theatre Deliver the World’s First Permanent Projection Mapping Show on A Cinema Façade
©Copyright 2003 - 2018 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement