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Hong Kong—Dec 2, 2016

Christie Technology Leadership Welcomed By Asian Cinemas

Increasing number of Christie RGB laser projection and cinema audio installs by leading exhibitors, as well as screening of Ang Lee’s new film in 28fL/120fps/4K/3D exemplify technological prowess
Christie®, a leader in creating and sharing the world's best visual and audio experiences, continues to be the preferred vendor among Asian and global exhibitors, based on the firm’s  strong technology leadership and significant achievements made in areas such as RGB laser projection and cinema audio.
 
RGB Laser Projection the Best Choice for Exhibitors
Over the year, the adoption rate of Christie RGB laser has been increasing at a rapid pace and a growing number of leading exhibitors around the world have made the groundbreaking RGB laser projection system their preferred choice for a premium 3D cinema experience. The Christie CP42LH 3DLP® 4K RGB laser projector produces a color gamut that exceeds the DCI P3 color and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system on the market.
 
In Asia, some of the theaters equipped with Christie laser projection technology in recent months include HOYTS Chadstone in Melbourne, Australia (fitted with Christie RGB laser with enhanced wavelength diversification (EWD)), Suning Cinema in Shanghai (Christie 6P laser), Zhenjiang and Baotou, China (Christie RGB laser with EWD), Xi’an Oscar CityOn International Cinema in Xi’an (equipped with Christie RGB laser with EWD), and Panjin Wanda Plaza Cinema in Liaoning Province (Christie RGB laser with EWD).
 
“The Christie RGB laser projection system redefines the digital cinema experience by achieving the brightest and the most realistic color reproduction, higher contrast, and dramatically reduced maintenance requirements, resulting in rich and vibrant visuals,” said Adam Wrightson, General Manager, HOYTS Cinema Technology Group. “We are also impressed by the flexibility of the system, whereby laser modules can easily be added, removed, activated or disabled depending on the brightness requirements, so it is highly scalable and easily upgradable.”
 
Sharing the same sentiments, Dalei Duan, General Manager, Cinema Operations, Suning Cinema, commented, “The Christie RGB laser projection system produces the most vibrant, colorful and breathtaking 3D visual experience that I’ve ever seen in a large screen theater. We’re pleased that the Christie CP42LH delivers remarkable performance in our cinemas, and have no doubt that patrons are getting the best possible visuals that will heighten their enjoyment of the movie playing on screen.”
 
With its improved viewing experience, higher efficiency, lower overall cost and the ability to achieve DCI color compliancy in both eye images, Christie’s RGB laser technology is the clear choice as the superior solution. Exhibitors are able to light up huge screens at 14 foot-lamberts brightness, covering a screen area of almost four times the size versus the competition.
 
More RGB laser installations are in the works in the region, with several more sites scheduled to debut their state-of-the-art RGB laser projection systems over the next few months.
 
Christie Vive Audio™ a Hit with Exhibitors and Postproduction Facilities
Christie Vive Audio, the cinema industry’s only purpose built line array speaker solution, continues to be a global hit with installations accelerating in every region of the world. To date, the number of global installations for Vive Audio is close to hitting the 400th mark.
 
In Asia, some of the leading exhibitors that have selected Christie Vive Audio include China’s Wanda Cinema Line, which equipped its cinemas located in Beijing, Shanghai, Dalian, and Chongqing with Vive Audio. In South Korea, Lotte Cinema installed Vive systems in its flagship Lotte Cinema World Tower in Seoul, as well as cinemas in Gwangmyung, Daegu, Suwon and Busan. In Taiwan, LUX Cinema and SBC Cinema selected Vive Audio for their premium auditoriums in Taipei, while SM Cinema in Cebu, the Philippines, and Indonesia’s Cinema 21 are also entertaining audiences with Christie’s cinema audio solution.
 
Besides cinemas, Vive Audio is also gaining ground in postproduction. Singapore’s Mocha Chai Laboratories, which installed Christie Vive Audio in its state-of-the-art dubbing theater earlier this year, is a case in point. This postproduction facility is also the world’s first Dolby ATMOS-certified dubbing theater to utilize Christie’s cutting-edge cinema audio solution.
 
“Christie Vive Audio, with its innovative ribbon driver technology, enables us to achieve unmatched audio quality and performance so that filmmakers can fully realize their goals in sound design. We’re very impressed by its clarity and how it delivered the audio details,” said Yee-Wei Chai, Founder and Managing Director, Mocha Chai Laboratories.
 
Christie Mirage 4KLH Delivers Ang Lee’s New Film in 28fL, 120 fps, 4K and 3D
Christie’s unassailable lead in cinema technologies is clearly demonstrated last month with stunning presentations of Academy Award-winning director Ang Lee’s new film Billy Lynn’s Long Halftime Walk using customized dual-head Christie Mirage 4KLH RGB laser projection systems during the movie’s Asian premieres in Taiwan and China.
 
Screened in 4K resolution, stereo 3D, and at 120 frames a second (fps) with a brightness of 28 foot-lamberts, the film has made waves in China ever since it debuted in Beijing and Shanghai. The Christie Mirage is the most advanced projection system available, and the only system that can screen this landmark film in the way that Director Ang Lee intended it to be seen. Besides Taiwan and China, AMC Lincoln Square Theater in New York and ArcLight Cinemas Cinerama Dome in Los Angeles are the only theaters in the world able to accomplish this feat.
 
Commenting on Christie’s technology leadership, Lin Yu, Vice President, Christie Asia Pacific, noted, “Through the continuous deployments of our RGB laser projection and Vive Audio systems at numerous new locations in Asia and around the world, we have clearly demonstrated that our cutting-edge technologies is at the forefront of the cinema industry. We will continue to strengthen our position with the introduction of new groundbreaking products, and together with our field-proven and robust laser projection and audio systems, our customers can be assured that Christie is the pinnacle of quality versus any competitive solution.”

Christie Contacts: CHAN Tsung Yi
Public Relations Manager
Asia Pacific  
Phone: + 65 6877 8793  
Email: tsungyi.chan@christiedigital.com
 
LU Yi
China Marketing Manager
Phone: + 86 21 6278 7708
Email: yi.lu@christiedigital.com

Media Gallery
Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
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