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Shanghai—Dec 5, 2016
Christie Showcases Advanced Visual and Audio Solutions for Media and Entertainment Industry at NAB Show Shanghai
Christie®, a leader in creating and sharing the world's best visual and
audio experiences, is showcasing leading visual and audio solutions for the
media and entertainment industry at the NAB Show Shanghai, taking place at the Shanghai
New International Expo Centre, December 7-9.
The event, jointly organized by
the National Association of Broadcasters (NAB), NAB Show and the National Base
for International Trade-International High Tech Cultural Device Cluster
(TCDIC), is designed for media professionals involved in the creation,
management and distribution of content across broadcast and digital mediums. It
aims to serve as an integrated platform for innovation and allows attendees to
share global perspectives while learning tactical and successful business
strategies.
Christie
is presenting a wide range of advanced visual and audio solutions in its
multi-zone display at booth #N1-B01, which are targeted at broadcast and
entertainment venues to offer a spectacular and immersive experience. Divided
into eight zones, the booth is set to attract visitors with eye-catching
demonstrations and solutions that are perfect for broadcasters and professionals in the digital
entertainment media realm.
“Since our involvement in
the inaugural NAB Show Shanghai last year, we have learned and gained much
experience in the trends and developments that can help to bring the global
media and entertainment industry to greater heights,” said Jason Pei, Deputy
General Manager, Christie China. “As a global leader in visual and audio
technology, we are able to add value to players in this industry and this is
demonstrated in our multi-zone booth, which is catered to different needs and
budgets, and is well positioned to deliver the best experience for media
organizations.”
Lin Yu, Vice President,
Christie Asia Pacific, added, “We are delighted to express our committed
support for this event as a platinum sponsor, and through an expanded showcase
of our cutting-edge visual display and audio technologies. Coupled with our
engineering expertise and guaranteed quality to successfully implement the most
advanced display systems to suit every need and budget, I’m confident that our
solutions showcased at this event can deliver the performance, dependability
and value for our customers.”
Zone
1 – Static Display of Christie Mirage 4KLH
One of the main highlights
of the booth is a static display of the Christie Mirage 4KLH,
the most advanced RGB laser projection system in the world that is capable of
screening Ang Lee’s new film “Billy Lynn’s Long Halftime Walk” in 28fL, 120
fps, 4K and 3D, complete with laser rack and modules. Equipped with Christie
TruLife™ electronics, the system delivers superior 3DLP® performance and
durability for the most stunning visuals.
Zone 2 – Digital Art Gallery
Several acclaimed art pieces and
objects will be brought to life by two Christie HS Series 1DLP® laser phosphor
projectors, with
content created by Christie 360 and driven by the Christie
Pandoras Box media server.
The Christie HS Series offers the world’s brightest 1DLP® laser phosphor
projector, boasting up to 13,500 lumens in WUXGA and HD resolutions with
Christie BoldColor Technology. The Pandoras
Box, on the other hand, features the most powerful
render-engine offering real-time compositing in 3D, allowing for projection
onto any shape and any surface.
Zone 3 – Broadcast Solutions
Christie’s knowledge and
expertise in providing reliable and high-quality visuals to broadcast
environments is showcased in this zone, with an eye-catching display of the
award-winning Christie® MicroTiles® arranged in a 5-by-4 configuration and
driven by the Christie Spyder X20 video processor capable of driving multiple
displays, achieving higher brightness, enhanced image quality and improved
resolution.
Zone 4 – Home Theater Solutions
Christie has over 85 years of
experience in cinema and is the undisputed leader in cinema technology. In this
zone, visitors can experience how Christie’s state-of-the-art technologies can
be deployed in a home theater environment that delivers the ultimate visual and
audio experience. These include the Christie DWU850-GS laser phosphor projector offering bright and
vibrant visuals, and Christie Vive Audio™ cinema audio solution comprising LA1
loudspeakers, S115 subwoofers
and CDA Series Class D amplifiers for the most immersive cinema audio.
Zone 5 – Dome Projection Demonstration
Christie’s expertise in projection mapping on
uneven surfaces is demonstrated in this zone with the deployment of a Christie HD14K-M 3DLP® projector and controlled by the
Christie Pandoras Box to display vibrant images on a
dome-shaped object. Equipped with 13,500 lumens and embedded warping, blending
and color matching capabilities, the HD14K-M has been deployed countless times all
around the world for a variety of event and rental staging applications.
Zone 6 – House Mapping Demonstration
A miniature house model is brought to life by
the Christie DWU850-GS 1DLP laser phosphor projector, with content driven by the Christie
Pandoras Box. With a brightness of 7,500 lumens and BoldColor Technology, the
GS Series offers the highest quality images, life-like color reproduction and
reliability, whilst taking color accuracy and image quality to the next level.
Zone 7 – Christie Captiva with Interactivity Kit
Be prepared for a highly interactive
visual experience in this zone, which features an impressive ultra short throw projection
using Christie Captiva Series 1DLP® laser phosphor projectors that empower
content by creating canvases up to 140-inches diagonal in landscape or portrait
mode, easily add interactivity capabilities and run multiple applications
simultaneously. The projectors are equipped with the Christie Interactivity Kit, offering the creative flexibility to
incorporate multipoint touch interactivity into the large-format digital
display.
Zone 8 – Christie Projection Solutions Demonstration
This zone features demonstrations
of a range of Christie visual solutions that are ideal for different
applications, offering high brightness, easy to use and low cost of ownership. Among
the projectors to be demonstrated includes the new Christie AP Series 3LCD projector that boasts a brightness of
5000 lumens, long lamp life (up to 6,000 hours), integrated audio, a
comprehensive list of I/O connections, including HDBaseT for easy integration in
a variety of environments and content sources.
Besides the dazzling visuals at
the booth, Christie will deliver a presentation titled Future Application of Virtual Reality Technology, which will take
place at the Kerry Hotel Pudong, Shanghai on December 7. Delivered by Ken
Wheatley, Senior Director of Sales, Christie Asia
Pacific, the presentation will focus on how the development of virtual reality
technologies has opened doors to new possibilities for experiential
environments. From themed attractions to museums and large-scale shows, virtual
reality has redefined the sense of immersion and envelopment for the guest and
spectator by creating powerful, shared visual experiences.
Christie Links and Information:
About Christie:
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.
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