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Hong Kong and Malaysia—Dec 6, 2016

MBO Cinemas Commits to 100 Units of Dolby ShowVault/Integrated Media Blocks in Malaysia

Selects Dolby Atmos for new cinema deployments
Dolby Laboratories, Inc. (NYSE: DLB) and MBO Cinemas announced today that MBO Cinemas is committed to purchase 100 Dolby ShowVault/Integrated Media Blocks (IMBs) as well as 75 units of the Dolby Digital Cinema Processor CP750 and 25 units of the Dolby Atmos Cinema Processor CP850 to deploy in all of its new cinema screens in Malaysia through June 1, 2018.
 
“MBO Cinemas believes in bringing audiences the latest in cinema technology, and this marks a significant milestone for MBO Cinemas as we continue to offer revolutionary systems and creative  programs to ensure the most epic movie experiences,” said Mariam El Bacha, Director of Operations, MBO Cinemas. “Dolby has been a trusted name in the industry for many years, and we look forward to bringing the Dolby Atmos experience to audiences in more MBO Cinemas locations.”
 
“Dolby is committed to driving playback innovations forward to ensure that cinemas can provide a high-quality experience to their audiences,” said Jed Harmsen, Senior Director, Cinema Products, Dolby Laboratories. “We look forward to working with MBO Cinemas in offering spectacular moviegoing experiences to their patrons in Malaysia. With Dolby Atmos, audiences no longer passively watch a movie, they are immersed in it, and we are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver.”
 
Dolby ShowVault/IMB
The Dolby ShowVault/IMB is one of the most widely deployed products in the cinema industry. Its superb reliability and enriched feature set continue to make it a much sought-after solution. Dolby ShowVault/IMB includes all hardware and software features of the digital cinema package (DCP) platform with numerous advanced features, such as dual 3G HD-SDI inputs, HDMI 3D input with HDCP, 4K playback support, and scaling capabilities to 2K or 4K resolutions. The Dolby ShowVault is a dedicated storage server capable of playing back 2D, 3D, and high-frame-rate (HFR) DCI-compliant DCPs, and it has been specifically developed to interface with the Dolby IMB.
 
Dolby Atmos Cinema Processor CP850
The Dolby Atmos Cinema Processor CP850 offers a complete audio solution to today's digital cinema theatres and brings a natural, realistic, and immersive Dolby Atmos sound experience to audiences. The Dolby CP850 supports Dolby Atmos playback up to 64 speaker feeds, configurable between 16 analog outputs and a Dolby Atmos Connect output. The Dolby CP850 supports Dolby Surround 7.1 and 5.1 digital playback as well as common Dolby formats used with alternative content in cinemas: Dolby TrueHD, Dolby Digital Plus, and Dolby E.
 
Dolby Digital Cinema Processor CP750
The Dolby Digital Cinema Processor CP750 provides easy-to-operate audio control in digital cinema environments while integrating seamlessly with existing technologies. The Dolby CP750 supports 5.1 as well as Dolby Surround 7.1 premium surround sound, and it will receive and process audio from multiple digital audio sources, including digital cinema servers, preshow servers, and alternative content sources. The Dolby CP750 is ready for use by a network operations center (NOC) and can be monitored and controlled from anywhere on the network for status and functions.
 
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit dolby.com/Atmos.
 
About MBO Cinemas
In the aggressive plan to expand its footprint in Malaysia, MBO Cinemas plans to add 10 new locations and refurbish some of the existing 26 locations in the next two years. Some of the new cinemas are expected to feature special halls/offerings, including:
  • MBO Kecil (Kids Hall) – where the kids and family can enjoy the movies in a child friendly and comfortable environment
  • MBO Big Screen – extra screen size (width about 20 meters) with Dolby Atmos sound and Barco RGB Laser projector
  • MBO Premier – luxury and comfortable seating within an intimate hall and premium lounge
  • MX4D Motion Seats – 4D motion seats where moviegoers will “feel” the action on-screen
  • Cafecito – a unique, experiential café concept in a fun, relaxed atmosphere
Adding on to its state-of-the-art offerings, MBO Cinemas offers the StarClub, which is Malaysia’s first loyalty program by a cinema chain, offering extensive benefits and privileges. Members can jump in on the Member’s Priority Lane, get free movie tickets on their birthday month, bid for the limited edition movie merchandise, and catch exclusive “members only” free screenings, to name a few. This loyalty program is highly successful. To date, it has more than 1 million members! Booking a ticket online is very convenient, user friendly, and time saving via the MBO Cinemas website or mobile. Moreover, there are no charges when booking online!

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

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More Dolby News:
Apr 19, 2018 Dolby and Disney Announce Extended Theatrical Collaboration
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Apr 17, 2018 Dolby Laboratories and Jinyi Partner to Extend Spectacular Dolby Experiences to More Moviegoers in China
Apr 16, 2018 Dolby Adds Enhanced Power Handling to Multichannel Amplifier at CinemaCon 2018
Mar 27, 2018 China Film Giant Screen at China Film Cinema Hangzhou East Station Xizi Site Becomes the 1200th Dolby Atmos Screen in China
Nov 3, 2017 Centerplex Announces Plans to Deploy 10 Dolby Atmos Screens in Brazil
Oct 25, 2017 CGV and Dolby Laboratories Committed to Significantly Expand Dolby Cinema Presence in China
Oct 24, 2017 Cinema West to Open First Complex in North America with Fully Integrated Dolby Technologies
Oct 19, 2017 Dolby and Les Cinémas Gaumont Pathé open France’s first Dolby Cinema at Pathé Massy
Jul 17, 2017 Dolby Celebrates 100th Dolby Cinema Opening
Jun 20, 2017 Horizon Cinema Plans to Open 13-Screen Dolby Atmos Multiplex in Russia
Jun 16, 2017 Dolby to Showcase Full Range of Cinema Solutions and Momentum for New Dolby Atmos and Dolby Vision Titles at CineEurope 2017
Jun 16, 2017 Dolby Cinema Reaches 100th Announced Title with Warner Bros. Pictures’ Horse Soldiers
Jun 1, 2017 Dolby Laboratories and Universal Music Group Celebrate 50th Anniversary of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band with Special Dolby Atmos Listening Events
May 26, 2017 Les Cinémas Gaumont Pathé and Dolby to Launch Dolby Cinema in France and Expand Presence Throughout the Netherlands
Mar 28, 2017 Dadi Cinema Group Selects Dolby ShowVault/Integrated Media Blocks, Dolby Digital Cinema Processors and Dolby Atmos for Cinema Screens in China
Mar 28, 2017 Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for Cinema Screens in China in 2017
Mar 27, 2017 Dolby Cinema Coming to the Middle East
Mar 24, 2017 Dolby Offers Full Spectrum of Industry-leading Cinema Solutions at CinemaCon 2017
Mar 24, 2017 Dolby Surpasses Milestone of 1,000 Dolby Atmos Screens Installed in Asia Pacific
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