Dolby Laboratories, Inc. (NYSE: DLB) and MBO Cinemas announced today that MBO Cinemas is committed to purchase 100 Dolby ShowVault/Integrated Media Blocks (IMBs) as well as 75 units of the Dolby Digital Cinema Processor CP750 and 25 units of the Dolby Atmos Cinema Processor CP850 to deploy in all of its new cinema screens in Malaysia through June 1, 2018.
“MBO Cinemas believes in bringing audiences the latest in cinema technology, and this marks a significant milestone for MBO Cinemas as we continue to offer revolutionary systems and creative programs to ensure the most epic movie experiences,” said Mariam El Bacha, Director of Operations, MBO Cinemas. “Dolby has been a trusted name in the industry for many years, and we look forward to bringing the Dolby Atmos experience to audiences in more MBO Cinemas locations.”
“Dolby is committed to driving playback innovations forward to ensure that cinemas can provide a high-quality experience to their audiences,” said Jed Harmsen, Senior Director, Cinema Products, Dolby Laboratories. “We look forward to working with MBO Cinemas in offering spectacular moviegoing experiences to their patrons in Malaysia. With Dolby Atmos, audiences no longer passively watch a movie, they are immersed in it, and we are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver.”
The Dolby ShowVault/IMB is one of the most widely deployed products in the cinema industry. Its superb reliability and enriched feature set continue to make it a much sought-after solution. Dolby ShowVault/IMB includes all hardware and software features of the digital cinema package (DCP) platform with numerous advanced features, such as dual 3G HD-SDI inputs, HDMI 3D input with HDCP, 4K playback support, and scaling capabilities to 2K or 4K resolutions. The Dolby ShowVault is a dedicated storage server capable of playing back 2D, 3D, and high-frame-rate (HFR) DCI-compliant DCPs, and it has been specifically developed to interface with the Dolby IMB.
Dolby Atmos Cinema Processor CP850
The Dolby Atmos Cinema Processor CP850 offers a complete audio solution to today's digital cinema theatres and brings a natural, realistic, and immersive Dolby Atmos sound experience to audiences. The Dolby CP850 supports Dolby Atmos playback up to 64 speaker feeds, configurable between 16 analog outputs and a Dolby Atmos Connect output. The Dolby CP850 supports Dolby Surround 7.1 and 5.1 digital playback as well as common Dolby formats used with alternative content in cinemas: Dolby TrueHD, Dolby Digital Plus, and Dolby E.
Dolby Digital Cinema Processor CP750
The Dolby Digital Cinema Processor CP750 provides easy-to-operate audio control in digital cinema environments while integrating seamlessly with existing technologies. The Dolby CP750 supports 5.1 as well as Dolby Surround 7.1 premium surround sound, and it will receive and process audio from multiple digital audio sources, including digital cinema servers, preshow servers, and alternative content sources. The Dolby CP750 is ready for use by a network operations center (NOC) and can be monitored and controlled from anywhere on the network for status and functions.
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit dolby.com/Atmos
About MBO Cinemas
In the aggressive plan to expand its footprint in Malaysia, MBO Cinemas plans to add 10 new locations and refurbish some of the existing 26 locations in the next two years. Some of the new cinemas are expected to feature special halls/offerings, including:
- MBO Kecil (Kids Hall) – where the kids and family can enjoy the movies in a child friendly and comfortable environment
- MBO Big Screen – extra screen size (width about 20 meters) with Dolby Atmos sound and Barco RGB Laser projector
- MBO Premier – luxury and comfortable seating within an intimate hall and premium lounge
- MX4D Motion Seats – 4D motion seats where moviegoers will “feel” the action on-screen
- Cafecito – a unique, experiential café concept in a fun, relaxed atmosphere
Adding on to its state-of-the-art offerings, MBO Cinemas offers the StarClub, which is Malaysia’s first loyalty program by a cinema chain, offering extensive benefits and privileges. Members can jump in on the Member’s Priority Lane, get free movie tickets on their birthday month, bid for the limited edition movie merchandise, and catch exclusive “members only” free screenings, to name a few. This loyalty program is highly successful. To date, it has more than 1 million members! Booking a ticket online is very convenient, user friendly, and time saving via the MBO Cinemas website or mobile. Moreover, there are no charges when booking online!