SHOWEST LAS VEGAS—Mar 13, 2006
REAL D Unveils “REAL D Ready" Program To Elevate Quality 3D Standard
New Program from 3D Leader Guides Exhibition and Creative Communities in Rollout of 3D Cinema
As the leader in the delivery of premium 3D
experiences, REAL D launched today “REAL D Ready” to guide the exhibition and
creative communities as they prepare for the widespread rollout of digital 3D
cinema. REAL D Ready assures critical cinema components are fully interoperable
“out of the box” for the flawless exhibition of digital 3D content. As part of
REAL D Ready, the company is also working with the entertainment industry to
equip studios, post production houses and screening rooms with REAL D Cinema
systems so filmmakers can perfect content for the platform.
“As the industry leader, it’s our obligation to the community to make the
migration to digital 3D cinema as easy and seamless as possible,” said Joseph
Peixoto, President of Worldwide Cinema, REAL D. “The REAL D Ready program
elevates quality 3D standards by eliminating the guesswork for exhibitors and
REAL D Ready
Only REAL D offers the theatrical industry a market-proven 3D system that
seamlessly integrates with existing digital cinema projection technology to
deliver compelling entertainment experiences to audiences. REAL D Ready was
established to guide theater owners in upgrading cinema equipment as they
prepare for the massive rollout of 3D cinema, expected to surpass 1,000 screens
globally in 2007. Additionally, REAL D is providing studios and post production
houses with REAL D Cinema systems so filmmakers can produce, test and screen
content in the REAL D Cinema format in order to deliver the highest quality 3D
entertainment experiences to viewing audiences.
REAL D Ready digital cinema partners include:
• Barco Digital Cinema
• Christie Digital Systems, Inc.
• Doremi Cinema
• Kodak Digital Cinema
• NEC Corporation
• QuVIS, Inc.
In the future, the REAL D Ready program will include theater screen
manufacturers to further guide theater owners in the selection of high-gain
screens tailored for 3D exhibition.
REAL D 3D Forum
REAL D also launched the “REAL D 3D Forum” today to give moviegoers, filmmakers,
scientists and engineers – anyone interested in 3D – a place to interact and
learn more about the creation, exhibition and science of 3D. As the worldwide
leader in 3D visualization technology having provided solutions to cinema and
scientific/R&D organizations, REAL D is best-suited to share leading practices
with the community to elevate the 3D medium. REAL D has gathered valuable
insights and techniques on all aspects of 3D that will be shared as part of the
REAL D 3D Forum, which includes:
• Executive blogs by REAL D executives and guest blogs from industry leaders
• Bulletin boards where participants can post questions to be answered by 3D
• Interactive forums focused on 3D cinema, content creation and science
The REAL D 3D Forum is available at http://www.reald.com/forum.asp.
REAL D Cinema Exhibition Partners
REAL D Cinema has installed systems in theaters in seven countries, including
the United States, Canada, Mexico, Japan, Australia, UK and Germany. Among REAL
D Cinema’s North American theatrical partners are AMC Theatres, Century
Theatres, CINEMEX, Cinépolis, Dickinson Theatres, Harkins Theatres, Loews
Cineplex Entertainment, MMCinemas, Muvico Theaters, National Amusements, Rave
Motion Picture Theaters and Regal Entertainment Group.