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# 1930 Baird

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Los Angeles and Rio De Janeiro—Mar 23, 2017

4DX Motion Seats and Environmental Effects Coming to Rio for First Time

CJ 4DPLEX Expands Footprint with 7th Brazilian Location Through New Partnership with UCI Cinemas
CJ 4DPLEX, the world's leading 4D cinema company, has partnered with United Cinemas International Ltda. (UCI Cinemas) to bring its 4DX technology to Brazil's top-grossing theatre. 

Featuring moving seats and environmental effects such as wind, rain, lightning, snow and a variety of scents, 4DX will make its debut in Rio de Janeiro this March at UCI's New York City Center. Although the first site in Rio, this will be the seventh theatre in Brazil to feature 4DX, and the first in the country to feature the new "rainstorm" effect. Today's news continues the worldwide expansion of this immersive cinema experience, which is currently available in 370 auditoriums spanning 47 countries.

UCI New York City Center, featuring 18 screens, is the top box office generator in Brazil today – with $7.6 million in revenue from 2016 on total admissions of 1.6 million. The New York City Center is at the center of a high-traffic location with multiple retailers, malls and amusement parks and acts as the ideal location for 4DX's entry into Rio. The new 4DX auditorium, equipped with 112 seats, is expected to be an excellent addition to an area known for providing premium entertainment and shopping experiences to the masses. The new "rainstorm" effect will debut a subtle yet impactful rainstorm environment inside the auditorium by combining strong winds with raindrops, creating swirls of storms above viewers' heads.

"This agreement between CJ 4DPLEX Americas and UCI Cinemas is only the latest part of our strategy to aggressively expand the 4DX footprint throughout South America, particularly in Brazil, where 4DX has already seen success across six existing auditoriums," said Byung-Hwan Choi, CEO of CJ 4DPLEX. "The largest cinema complex in the country is the optimal location for the first 4DX auditorium in the city and state of Rio de Janeiro, and we look forward to a mutually-beneficial partnership." 

"4DX has proven itself as the leading immersive cinema technology that is quickly rolling out around the world, and we are committed to bringing our customers the optimal, highest-quality movie going experience and focusing on bringing innovation to our locations," said Carlos Marin, Managing Director of UCI Brazil, which overall boasts 23 sites across 12 different states in Brazil, accounting for nearly $70 million at the box office last year.  "We are confident that 4DX will enhance the UCI New York City Center, and are excited to unveil the auditorium to our patrons."


About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 550 Hollywood and local titles have been screened in 4DX. As of September 2018, more than 65,000 4DX seats operate in 552 auditoriums spanning 59 countries.  CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company, and its technology has been recognized with silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visit www.cj4dplex.com. CJ 4DPLEX Directory page About UCI Cinemas Brazil:
Synonymous with quality and technology, UCI Cinemas (United Cinemas International Ltda.) has been in Brazil for 20 years, and today is present in 12 Brazilian cities (Rio de Janeiro, São Paulo, Recife, Fortaleza, Curitiba, São Luís, Campo Grande, Manaus, Ribeirão Preto, Juiz de Fora and Belém).  This includes the largest cinema complex in the country: The UCI New York City Center, in Barra da Tijuca, Rio de Janeiro, with 18 rooms, including IMAX, XPlus and two DE LUX, and the most attendance in Brazil since its opening. Today, the complexes of the network feature IMAX, XPLUS and DE LUX, as well as armchairs, SuperSeats and SuperD, and will be debuting 4DX in 2017.
Always in search of the most innovative and best technologies, in 2001 the UCI launched the first digital rooms in Brazil.  At the end of 2010, through an agreement with Sony, films with 4K technology began to exclusively screen in the country. And in July 2011, it brought the first IMAX rooms to Rio de Janeiro at the UCI NYCC.

Since 2005 UCI has been part of National Amusements Inc. NAI is a world leader in the motion picture exhibition industry operating more than 935 movie screens in the U.S., U.K. and Latin America.  National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, SuperLux and Cinema de Lux brands and also UCI Cinemas in Brasil.   It operates based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family.

National Amusements is also an equal partner in the online ticketing service MovieTickets.com and is the parent company of both Viacom and CBS Corporation. Visit them at www.showcasecinemas.com.
UCI Cinemas Brazil Directory page

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