Cinema Technology Jul. 07, 2020
Register & Log in
X
Please login again. New Authentication System and User Account Options
April 2018

We have recently upgraded our login system.  An account is not required, but necessary to set your preferences and edit company information.  If you have previously registered, you can log in again using the same email address and password.  You can reset your password by following the "forgot password?" link on the login page.

  • You can now log in using your external account from GoogleTwitter or LinkedIn.  More services may be added.  Contact DCinemaToday for more information. You may still need to add (and confirm) your email address if its not provided by the external login provider.
  • When logged in, you can access your Account Manage page by clicking on your email address under the DCinemaToday logo. 
  • A login account allows you to request edit permissions for your company listing.  This permission is granted on a request basis to authorized employees and business principals.  More information on requesting to updating company information is available on the Account Manage page.  Once authorized, the companies you can update will be listed in the Authorizations section of your Account Manage page. 
  • A login account allows you to set the order of the Market Focus tabs on the DCinemaToday Home page.  You can set any tab as your default starting tab. To do this, go to the Tab Preferences section of the Account Manage page   (Desktop only - not yet ready for the Mobile App.)   More user-specific features are under development, so we recommend you log in when possible.
Please  Contact DCinemaToday  with any questions, feedback, issues, or bug reports .
Sponsors



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners

Shows & Events


# 1937 RCA

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
CinemaCon, Las Vegas—Mar 27, 2017

Odeon Sambil Multiplex in Madrid Sets A New Benchmark for Europe with Christie RGB EWD Laser Plus All-Christie Audio and Projection

Ingevideo and Equipo de Cine implement Spain’s first 4K cinema with Dolby® Atmos™ and Christie Vive Audio™ in all 12 theatres, two with Christie RGB EWD laser projection
If there is one thing for which the recently opened Odeon Sambil Dolby Atmos multiplex in Madrid stands out, it is the number of technological firsts clocked up by its twelve theatres. It is the first multiplex in Spain with all its screens equipped with 4K projectors – all from Christie® – and also the first to include Dolby Atmos and Christie Vive Audio sound in all its theatres, and the only multiplex in Spain with more than one laser screen. In this case, Sambil has two screens equipped with laser projection, both with Christie Solaria™ CP42LH RGB projectors.  
 
The list of firsts doesn’t stop there. The two Christie RGB 3DLP® laser projectors introduce EWD (Enhanced Wavelength Diversity) technology to Spain for the first time. EWD uses a unique mixture and configuration of Christie laser modules which reduces the impact of speckle and offers spectacular viewing on silver screens.
 
“Christie is the only projector manufacturer offering EWD projection, affording a much richer, colorful, brighter and higher contrast image quality. And that means we can give our audiences a truly unforgettable movie-going experience,” explained Luis Millán, owner of Odeon Multicines.
 
Luis Millán started out in the cinema exhibition business back in 1984. Later on, he set up Equipo de Cine, an integrating company that installed its first multiplex in 2003. The experience he has accrued over the years through a large number of installations has made him one of the major players in the digitalization of cinemas in Spain. In 2012 he founded Odeon Multicines, which is now one of the country’s most important chains, totaling 98 screens in the whole of Spain.
 
So it comes as no surprise that Millán dreamt up the idea of Odeon Sambil Dolby Atmos, recently opened on March 24, now Europe’s most advanced multiplex. Located in the Sambil shopping mall, next to Madrid’s main beltway, it can seat 2000 people over a floor area of 6000 square metres.
 
The two largest theatres at Odeon Sambil, with 18-metre screens, are equipped with Christie RGB laser projectors. Each one of these projectors uses eight laser modules to generate 40,000 lumens – since each module can generate up to 5,000 lumens of white light. In addition, the scalability of the platform makes it possible to easily add, remove, activate or disable up to a dozen modules depending on brightness requirements, meaning that it is possible to produce up to 60,000 lumens if needed.
 
The other 10 screens in the multiplex, ranging from 10 to 18 metres, have a combination of Christie CP4220 (22,000 lumens) and Christie CP4230 (34,000 lumens) 4K 3DLP Cinema® projectors, all coming with Christie IMB, a DCI-compliant totally integrated media block to easily and efficiently run the cinema content.
 
Largest Christie Vive Audio/Dolby Atmos Installation in Europe
If that weren’t enough, it is the largest all Christie Vive Audio and Dolby Atmos installation in Europe. And, as Chris Connett, EMEA Market Development director for Christie Vive Audio stresses, it is also the most complex: “A multiplex usually has one or two Dolby Atmos theatres, with the rest of the screens offering 5.1 or 7.1 sound. But this complex has Dolby Atmos and a record number of Vive Audio speakers and amplifiers in all its theatres. This is totally unique and demonstrates Odeon’s strong interest in equipping the whole complex with the best cinema sound available on the market.”
 
With a total of 514 speakers, the impressive Vive Audio installation at Odeon Sambil boasts the whole spectrum of Christie LA2, LA3, LA4, LS4S, LS5S, LA3S, LA4S and LA3C models for screen, surround and ceiling, and S218, S215 and S118 subwoofers, as well as 217 CDA2, CDA3, CDA5 and CDA7.5 amplifiers.
 
“Christie Vive Audio is the most advanced cinema sound system on the market,” continued Luis Millán. “Christie’s line array (LA) speakers provide absolute sound fidelity and produce higher sound pressure levels without disturbing the viewer because they don’t generate any kind of distortion. Furthermore, they offer absolutely uniform coverage across the whole theatre, meaning that spectators can hear even the tiniest details, ensuring a superior immersive sound experience.”
 
Another outstanding feature of the new multiplex is that the 12 theatres are equipped with Harkness Clarus XC 170 silver screens. These screens are 3D ready, which ensures that all twelve screens at Odeon Sambil can project 3D movies, another first in Spain. The multiplex uses Get-3D’s passive 3D system.
 
Likewise, all the 12 auditoria have premium leather upholstered seats designed specifically for the multiplex by the Spanish company Josper. “These truly high-end seats are designed to afford spectators unparalleled comfort, and not just in one but in all 12 screens, something no other multiplex in Spain can match,” Luis Millán emphasized.
 
The lobby is another of the multiplex’s distinctive features. Measuring almost 30 square metres, its gigantic video wall made of eighteen 75-inch LCD screens is proving to be another talking point for visitors to the complex.
 
The engineering and integration of the new multiplex was commissioned to the Christie partner Ingevideo, who did an impressive job working hand in hand with Equipo de Cine, the company who looked after installing the equipment.
 
These companies introduced a whole series of technological developments into Odeon Sambil that are still unheard of in most multiplexes. For instance, they installed a Crestron automated control system to run the lights and doors of all twelve theatres. They also integrated dimmer LED lighting in the Vive Audio speakers to underscore the design, lending the theatres a unique cutting-edge touch by changing the color and intensity of the speaker lights while screening the advertisements.
 
“Honestly, we are proud to have designed Spain’s most outstanding cinema complex to date,” said Miguel Ángel Piqueras, director general of Ingevideo. “It was a genuine challenge given the complexity of integrating so many groundbreaking new systems in record time, but the end result is a world-standard multiplex where spectators can watch movies with unbeatable image and sound quality,” he added.
 
Marcos Fernández, Christie director for Spain and Portugal, who was at the helm of the project for Christie alongside Chris Connett and Adil Zerouali, Cinema Director for Christie Europe, explained: “We ought to underline just how exceptionally good this multiplex is, completely unique at the current moment, when it is not a common practice among many suppliers to seek excellence and offer spectators maximum quality. In this case, I believe we have achieved our goal, not only for the projectors and the speakers, but for the multiplex as a whole. The experience the audience is going to have is only available to a few, and having a cinema complex like this in Spain is something we are proud of.”
 
Adil Zerouali concluded: “We are convinced that, thanks to the EWD RGB laser, Vive Audio and Dolby Atmos in this new complex, people will rediscover the experience of “going to the movies”; immersed in the vivid images and clarity of sound, they will be completely caught up in the story.”


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

Share This Page

More Christie News:
Jun 15, 2020 Christie Stands with Industry Partners at CineEurope
Christie Logo
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, joins CineEurope 2020 online conference and tradeshow, June 17-18, 2020, where it will reaffirm support for its partners and introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open.

Feb 27, 2020 Carnival Cinemas to Go 100% Laser
Christie Logo
One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
Christie Logo
CES+ Logo
Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
Christie Logo
Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.

Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
Christie Logo
VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
Christie Logo
Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
Christie Logo
A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
Christie Logo
Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie® Vive Audio™ and Christie RGB pure laser cinema projectors, the first of their kind in Ecuador. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.

Oct 30, 2019 Christie adds a touch of MAGIC to Rochester Institute of Technology
Christie Logo
Rochester Institute of Technology (RIT), a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at MAGIC Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more. Aiming to arm its students with the finest technologies,

Oct 17, 2019 Christie to Demonstrate Market Leading RealLaser Cinema Technology at the 2019 Australian International Movie Convention
Christie Logo
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market leading cinema technology chosen by cinema leaders at the 2019 Australian International Movie Convention (AIMC), which takes place at Event Cinemas Pacific Fair, Gold Coast, Queensland, from October 21-23.

Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
Christie Logo
ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 14, 2019 Christie Delivers the Magic of RGB Laser Projection at Magic Cinema
Christie Logo
The Magic Cinema complex is now home to Christie RGB RealLaser™ technology. Located in the futuristic Five Planets shopping centre, the four-theatre complex has two VIP theaters with 54 seats with the other two housing 78 seats each. All four Magic Cinema auditoriums are equipped with Christie projectors with the VIP theaters boasting Christie CP4325-RGB 4K projectors and the others housing Christie Solaria Series.

Oct 10, 2019 Christie to Bring RGB Laser Projection and Thought Leadership to ShowEast 2019
Christie Logo
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market-leading projection solutions, as well as cinema industry thought leadership and insight at ShowEast in Fontainebleau Miami Beach, Oct. 14-17.

Oct 3, 2019 Pioneering 120fps HFR Cinema with Paramount Pictures’ Gemini Man, from Legendary Filmmaker Ang Lee
Christie Logo
Three-time Academy Award-winning filmmaker Ang Lee’s much anticipated new film, Paramount Pictures Gemini Man premieres on October 6th at the TCL Chinese Theatre in Los Angeles – a movie palace situated on the Hollywood Walk of Fame. This historic location serves as the perfect showcase for a film that stretches technological boundaries by being produced in 4K resolution, 3D, and shot at a high frame rate (HFR) of 120 fps (frames per second).

Sep 9, 2019 Sree Kalidas M-Plex chooses Christie RealLaser RGB laser cinema projectors and Vive Audio for its new multiplex in Kerala
Christie Logo
Christie® is pleased to announce that Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to deploy its next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™.

Aug 21, 2019 CGV Invests in 94 Christie RealLaser RGB Pure Laser Cinema Projectors for Multiplexes in South Korea
Christie Logo
Christie® is pleased to announce that CGV, the largest multiplex cinema chain in South Korea, has acquired 94 units of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Aug 15, 2019 Christie Demonstrates Capabilities of RealLaser RGB Pure Laser Cinema Projectors at BIRTV
Christie Logo
Christie’s RealLaser™ RGB pure laser cinema projectors, chosen by cinema leaders and filmmakers globally, will be shown at the Beijing International Radio, TV & Film Exhibition (BIRTV), taking place at the China International Exhibition Center, August 21-24.

Aug 8, 2019 Christie honored with ICTA’s Teddy Award for Manufacturer of the Year
Christie Logo
ICTA Logo
Christie® is pleased to announce it has earned the International Cinema Technology Association (ICTA) Teddy Award as Manufacturer of the Year.

Aug 7, 2019 Cinema Sunshine chooses Christie’s RealLaser family of RGB laser cinema projectors and Vive Audio for its new flagship multiplex in Tokyo
Christie Logo
Christie® is pleased to announce that Cinema Sunshine has deployed Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™ in its new flagship cinema complex in Tokyo.

Aug 1, 2019 Christie Continues Strong Partnership as Big Cine Expo 2019’s Official Technology Partner for Fourth Consecutive Year
Christie Logo
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to continue its association with Big Cine Expo 2019 by serving as the event’s official technology partner for the fourth consecutive year.
©Copyright 2003 - 2020 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner