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Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.

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San Francisco—Mar 27, 2017

Dolby Cinema Coming to the Middle East

Reel Cinemas to deploy multiple Dolby Cinema locations to its circuit in the Middle East
Dolby Laboratories, Inc. (NYSE: DLB) and Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, today announced plans to open multiple Dolby Cinema locations across the Reel Cinemas portfolio in the Middle East. Dolby Cinema is a premium cinema offering for moviegoers that combines spectacular image and sound technologies with inspired design to deliver the total cinema experience, making every visit a completely captivating cinematic event.
 
“This marks another milestone for Dolby Cinema as we expand our global reach spanning across the United States, China, Europe, and now the Middle East,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “We look forward to working with Reel Cinemas to bring spectacular moviegoing experiences to audiences who seek out the best in entertainment.”
 
Among the first sites expected to open later this year are the Dubai Marina Mall and the flagship Reel Cinema location at The Dubai Mall.
 
“Reel Cinemas is committed to delivering the most revolutionary and state-of-the-art technologies for our guests; this collaboration with Dolby means that cinemagoers can feel fully captivated by the story unfolding on-screen,” said Adon Quinn, ‎Senior Director, Reel Cinemas, a subsidiary of Emaar Entertainment. “We are thrilled to be the first cinema chain to bring the Dolby Cinema premium experience to moviegoers in the Middle East.”
 
Dolby Cinema features the Dolby Vision laser projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie’s world. The Dolby Vision laser projection system was co-developed with Christie®, which supplies, installs, and services all the projector systems, which can only be experienced at Dolby Cinema locations.
 
Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action.
 

 


Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
 
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Dolby Cinema: Dolby Cinema, recipient of the 2015 Red Dot Award for product design, delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
 
Dolby Cinema includes award-winning Dolby Vision and Dolby Atmos technologies. Dolby Vision is a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. In 2015, the Dolby Vision laser projector received an engineering excellence award from the Hollywood Post Alliance. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
 
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. To date, more than 325 Dolby Cinema sites have been installed or committed to across the globe, with more than 100 titles released or announced.
Dolby Cinema Directory page
About Emaar Entertainment (Reel Cinemas): Emaar Entertainment, the pioneer of innovative entertainment, leisure and retail concepts in the region, owns and manages Reel Cinemas, the ultimate destination for movie-lovers in the UAE. Setting a new standard for cinema experiences with its flagship megaplex at The Dubai Mall, Reel Cinemas has continued to redefine the cinematic landscape, with a boutique cineplex at Dubai Marina Mall as well as the region’s first dine-in cinema at Jebel Ali, marking the partnership with international celebrity restaurateur, Guy Fieri. Reel Cinemas has undertaken a transformation, redefining the cinema experience for movie-lovers in the UAE. The digital transformation has propelled Reel Cinemas to the forefront of innovation, with a wholly digital-focused on-ground customer journey, streamlining the pre-cinema experience and enhancing the overall guest journey for visitors. Emaar Entertainment (Reel Cinemas) Directory page

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