Cinema Technology Nov. 28, 2021
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DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.



Industry Partners



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​



Shows & Events



ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 



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Las Vegas—Mar 27, 2017

TCL Chinese Theatre in Hollywood Announces Plans for the First Ever MX4D Motion EFX Esports Theater

The world’s most famous movie palace, the TCL Chinese Theatre in Hollywood, has long been an innovator and is constantly making the entertainment experience bigger, better and more engaging for their customers.   They created the world’s largest IMAX® theatre years ago and soon followed with the addition of the IMAX® with Laser technology.

Now the legendary, 90 year-old theatre, famous for its red carpet movie premiers, movie star handprints and footprints, is planning to launch the industry’s most advanced sports theater in its adjacent Chinese 6 Theatre complex. The theater will function both as an MX4D® Motion EFX movie theatre, as well as serve as the first immersive spectator theater hosting competitive sports tournaments and provide a launch pad for a network of tournament theaters beyond Hollywood.

“MX4D® Motion EFX theaters will provide our customers with a unique and immersive cinema experience” says Alwyn Hight Kushner, president and COO of the TCL Chinese Theatres.

“Films are now brought to life. The creation of an sports theater will allow the TCL Chinese Theatre to play a bigger role in the emerging world of competitive gaming.”

Ms. Kushner added, “After we hosted the Vainglory World Championship last year, we were hooked, and want to expand our participation with a unique and exciting venue for players, tournament organizers and game publishers.”

According to Robert K. Laity, CEO of the TCL Chinese Theatre, “What we are launching is just the tip of the iceberg. We see cinema operators working together as a global network of immersive MX4D® sports theaters and becoming part of the fabric of competitive gaming. We are in discussions with sponsors, sports organizations and other cinema operators to join force with the TCL Chinese Theatre as we bring this exciting capability to the world of online and live tournament play.”

According to Dan Janelle, CEO of MediaMation, “Esports is a fast paced, high action form of entertainment and our MX4D® Motion EFX theaters provides the audience the most engaging and immersive viewing experience.”
He further adds, “The audience is pulled deep into the thrill of the competition.”

Enjoy an industry first esports experience as your MX4D® seat rolls and tilts in a heart-pounding clash between world class teams. Feel the action as competitors bash, smash, maneuver, shoot, blow-up, and knock down a competitor all the while racking up points leading them to victory.

Away from the tournaments, movie goers are also in for a special surprise.

Each MX4D® theater seat moves in sync with the movie action and special effects in the cinema, allowing you to “feel” the movie’s motion, jolts, pokes, wind, water, even scents.

MX4D® is MediaMation’s uniquely branded “4D” motion and special effects (EFX) system. The motion and effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience.

In general, 4D refers to a new “immersive” cinema technology which allows moviegoers to experience big Hollywood “blockbusters,” as well as locally produced major films.

The MX4D® seat EFX features the addition of moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers, and other special effects such as smoke, snow, rain and more.

Esports (also known as eSports, e-sports, competitive or pro videogaming) is a hot, if not the hottest, new form of competition that is played on personal computers, consoles (i.e. Xbox and PS4) and mobile devices. Esports teams have moved into professional status with contracted teams and players receiving sponsorships and endorsements while participating in online and live tournaments where they compete for large cash prize pools.
 


About MediaMation, Inc.: MediaMation,Inc. is a worldwide entertainment systems integration company and a leader in providing technological solutions to the Cinema, Attractions, VR and eSports market as well as implementing turnkey creative solutions for complex shows, rides, exhibits and fountain shows for theme parks, zoos, aquariums and museums.  MediaMation has extensive experience in design, manufacturing, project managing, engineering and support of their patented interactive product line including its MX4D Motion EFX technology.
Founded in 1991, MediaMation’s 30 years of experience working on complex projects, both large and small and in multiple geographic territories, has garnered them a reputation that is unsurpassed in the industry due to their mission to go the extra mile for their clients.   Many of MediaMation’s projects have been recognized with key industry and sector awards.  For more information, visit www.MX-4D.com, follow @MediaMationMX4D on Twitter or MediaMation, Inc. on Linkedin.  For press inquiries, contact marketing@mediamation.com

MediaMation, Inc. Directory page
About TCL Chinese Theatres:
The TCL Chinese Theatres, the iconic movie palace opened in 1927 by Sid Grauman, is celebrating its 92nd birthday this year. Best known for movie premieres, red carpet events and handprint/footprint ceremonies, the TCL Chinese Theatres has long been at the center of Hollywood and remains the beloved movie theatre for many Hollywood celebrities. The TCL Chinese Theatres has built a Hollywood Esports Theatre to host tournaments and events in the first ever immersive motion and effects esports theatre of its kind. For more information, visit www.tclchinesetheatres.com.

TCL Chinese Theatres Directory page

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