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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Wokinham, UK.—Apr 13, 2017

Spain’s Biggest Drive-In Entrusts its Giant Screen to Christie

The giant 250 square metre screen at Spain’s biggest drive-in, which has just opened in Madrid, is powered by a Christie CP2230 projector.

Even though it has space for 350 cars and covers 25,000 square metres, Autocine Madrid Race is very near to Madrid’s central Paseo de la Castellana: With a bar and food trucks reminiscent of the US drive-ins from the 1950s, Autocine Madrid Race opened on 24 February – perhaps appropriately –  with a screening of the musical Grease.
 
The founding partner of the newly opened drive-in, Javier F. Espejo, explained: “deciding on the ideal projector for our drive-in was no easy task: we’re talking about a huge 250 square metre screen and a cabin located at a distance of 110 metres. And when you factor in the light contamination of the city of Madrid, it means we needed a really powerful projector. After studying what was currently available on the market we opted for the Christie CP2230 and I have to say we are thrilled with our choice: the spectacular quality of the image and the powerful light more than met our needs. In addition, we were pleasantly surprised by just how easy it is to operate.”
 
All the technical aspects involved in installing the projector and getting it up and running were carried out by Técnica Cinematográfica Loza, with the support of Kelonik. Since 1950, this family company based in the Basque County has been working in the design and kitting out of cinemas. And Isabel Loza, confirmed they decided on Christie for the new drive-in because of the brand’s proven reliability. “Because the screen was so big and the projection distance so long (110 metres), with the added complication of being in the open air, we needed a projector that would give us the maximum brightness and contrast possible. And the CP2230, with its 6000W lamp and its 33,000 lumens, was the ideal match for the screen. Likewise, we also highly valued the fact that it is so easy to operate and requires little maintenance.”
 
The CP2230, which has 2K resolution upgradeable to 4K, is located in a cabin designed by the owners in a shipping container conditioned to house the equipment, with air conditioning to ensure perfect functioning. The projector is fed from a Dolby DCP-2K4 server with 6 Tb for storing contents. The sound for the movies is relayed on FM to the radio in the cars.
 
“The truth is that we are really happy with the final installation and we are hoping for a big success with the new project,” said Isabel Loza. This is by no means Loza’s first experience with drive-ins, having installed another three in the north of Spain, more specifically in Torrelavega, Gijón and Getxo, the last two with Christie projectors.
   
The drive-in’s programme gives audiences a chance to watch all-time classic movies as well as the latest blockbusters and the company also has another drive-in in Cantabria, in the north of Spain.


Christie Contacts:

John Houston
Account Director
Wildwood PR
+44 (0)1293 851115
john.houston@wildwoodpr.com
 
Cindy Symons
Media Relations & PR Manager EMEA
Christie
+44 (0)118 977 8000
cindy.symons@christiedigital.com

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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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