Cinema Technology Aug. 10, 2022
Register & Log in
X
Sponsors



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners

Shows & Events


# 1958 Gertag Ediaphor

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
Hollywood, Calif—May 23, 2017

Christie 360 Experiential Studios and TCL Chinese Theatre Deliver the World’s First Permanent Projection Mapping Show on A Cinema Façade

First presentation celebrates Hollywood’s biggest stars and films in a nightly, visual and sound production presented in the forecourt of the iconic movie palace
Christie 360 Experiential Studios, a digital strategy and content powerhouse for Christie®, has joined forces with TCL Chinese Theatre, the most iconic movie palace in the world, to captivate visitors and movie goers with a high-impact multimedia production using the most advanced projection technologies.
 
Designed by the Christie 360 team to enhance the guest experience, the forecourt show was launched before an enthralled audience of Hollywood luminaries, local dignitaries and media. Visuals of ‘forecourt of stars’ handprints, Chinese dragons, and actual movie clips from memorable films that premiered at the Chinese Theatre emerged onto the theatre’s front entrance, which was digitally transformed into an architectural ‘screen.’
 
“TCL Chinese Theatre has always been a leader in delivering innovation in the cinema experience and we’ve upped the ante with this remarkable addition,” said Alwyn Hight Kushner, President and COO,

TCL Chinese Theatres. “Over the next few years our plan is to continue our integration of experiential media as a complement to our core business. The Chinese Theatre is an important landmark in Hollywood and it is crucial to our team that our space stays relevant and continues to be a must-attend for our guests. Christie 360 has shown us a total commitment to our objectives and we are very pleased with the results.”
 
Added Denys Lavigne, vice president, Christie 360, “The Chinese Theatre is such a fascinating environment. When you combine its rich Hollywood heritage, unique architectural signature and the visionary approach of the management team, you allow for so much opportunity to connect and share with the audience. And that is what Christie 360 is all about, helping our clients and partners fully leverage the experience potential of new digital media platforms for the benefit of their brand and their business. We feel very proud to be part of this fantastic adventure in the entertainment capital of the world. ”
 
Content Creativity Delivers Remarkable Show
The transformation from traditional bricks-and-mortar to a digital canvas was achieved through the wonders of ‘projection mapping,’ a technique that uses projected images, blended to fit perfectly onto irregularly-shaped surfaces, to tell stories and ignite action. For TCL Chinese Theatre, teaming with multimedia directors and software specialists working for Christie 360, this involved ‘producing’ several colorful, immersive illusions combining traditional Chinese fireworks and mythological creatures with intense, evocative color and black and white clips of famous movie scenes.
 
The central motif of the show projected onto the Chinese Theatre façade is a Chinese pagoda enclosing a dragon in relief. Dramatic lighting during the projection mapping show highlights the dragon, and animated elements bring it to life on the adjacent walls. The motif is not just physically central but thematically as well, since its lush Chinese-inspired architectural detailing and interior design, a throwback to the showy extravagance of Tinsel Town’s Golden Age, has contributed to making the Chinese Theatre an enduring Hollywood icon.
 
The flipping, cascading tiles in the midst of the projection mapping show are realistic representations of the actual hand- and footprint tiles in the Chinese Theatre forecourt. Almost a century of stars leaving their marks in the wet cement of the forecourt has gone a long way in making the Chinese Theatre the institution it is. Imparting an illusion of depth to the façade, the rotating, cascading and flipping effects are a proven bit of the visual language of projection mapping.
 
The montage of movie clips near the end of the projection mapping show is TCL’s way of tipping its hat (so to speak) to 100 years of cinema history. It also works as a sort of basic timeline of the Chinese Theatre’s history and that of Hollywood Boulevard itself, which matches in large part the history of big screen storytelling. Moreover, most (if not all) of the clips featured are pulled from films that premiered at the Chinese Theatre.
 
Finally, the Theatre ‘crumbling’ at the end of the show exploits another classic trope in projection mapping visual language. Beyond the illusion of depth that the crumbling delivers, the dramatic ending is meant to give the audience a sense of climax and catharsis.   
 
Advanced Projection Mapping Technology
As for the ‘gear’ used to merge and deliver the content, it consists of high-brightness projectors (mainly Christie Boxer 3DLP® projectors),processing ‘brains’ (the Christie Pandoras Box media server) that merges all sorts of media and control the show, and intuitive ‘auto alignment’ tools (Christie Twist™) to blend the visuals.
 
Christie Boxer 3DLP projectors
Christie’s range of 3DLP® projectors are truly industry-leading. With multiple brightness levels, resolution options, illumination platforms and electronics configurations, Christie 3DLP® projectors are a mainstay in the projection-mapping world. Specific to the impressive TCL Chinese Theatre spectacle, Christie Boxer projectors, both 2K and 4K resolution varieties, are used. Boxers are well established in sporting arenas, museums, rock shows and just about anywhere that spectacles must be delivered, but the TCL implementation is the first-ever on the outside of a theatre complex in North America!
 
Christie Pandoras Box
The Christie Pandoras Box family of servers, players and software tools comprises the award-winning, real-time video processing and show control system that delivers the engaging TCL Chinese Theatre spectacle. From project conception to realization – and every step between – Pandoras Box gives users complete control over the entire workflow, maximizing efficiency while unleashing creative possibilities to enable the creation of amazing visual experiences.
 
Christie Twist
Christie Twist expertly ‘edge-blends’ multiple curved images seamlessly, on all four sides, for up to six projectors. Twist precisely controls multiple edge-blended images and warp displays to fit seamlessly on almost any projection surface – flat, curved or spherical.
 
About TCL Chinese Theatre
The TCL Chinese Theatre is the most iconic movie palace in the world. With over 50 events a year, including movie premieres, imprint ceremonies, and film festivals, the theatre continues to make Hollywood history every day. Visit www.tclchinesetheatres.com.

About Christie® and Christie 360
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. And the company’scomprehensive understanding of digital signage and digital out of home (DOOH) possibilities blends solid creative and technical skills, to help clients define, create and deploy best-of-class digital experiences through its Christie 360 team.Visit Christie 360 and www.christiedigital.com. 




Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

Share This Page

More Christie News:
Jul 20, 2022 Christie Strengthens Vive Audio Range with Powersoft Amplifiers
Christie Logo
Christie® has strengthened its Vive Audio® line array cinema loudspeakers with the addition of a range of professional high-end amplifiers in an agreement with audio leader Powersoft.

Jul 7, 2022 Christie Congratulates CINITY and Mr. Fu Ruoqing for Winning the CineEurope Technical Achievement Award
Christie Logo
Christie® congratulates CINITY and Mr. Fu Ruoqing, vice-chairman and general manager of China Film Group, for winning the Technical Achievement Award at CineEurope 2022. This is the first time a premium high-tech film brand from China has won this prestigious award at a major trade exhibition, and it is a starting point for the global expansion of CINITY.

Jun 28, 2022 Phoenix Theatre’s 50th Movie Screen Illuminated By Christie
Christie Logo
Phoenix Theatres is wowing audiences with high-quality, immersive cinematic experiences thanks to Christie® projectors and integrator Integrity Entertainment  Systems. In operation since 2000 and recently opening its 50th screen at the new Woodland Mall in Grand Rapids, MI., Phoenix Theatres now has six locations, each reflecting the unique character of its community.

Jun 27, 2022 Christie lights up screens across new Lavazza IncluCity Festival
Christie Logo
Christie® returns to light up the big screen at the brand-new Lavazza IncluCity Festival, organized by the ICFF. This year’s festivities will transform the iconic cobblestone streets of Toronto’s Distillery Historic District into an outdoor cinema village, celebrating multiculturalism and the best of international cinema from June 27 to July 15.

Jun 23, 2022 Showtime Cinemas Opens “All Christie” RGB Pure Laser Multiplex in Kaohsiung
Christie Logo
Christie® is pleased to announce that Showtime Cinemas, the second largest movie theatre chain in Taiwan, has deployed its RGB pure laser cinema projection systems in all auditoriums at the new Gangshan Showtime Cinemas in Kaohsiung.

Jun 15, 2022 Christie Showcases Tailored Cinema Solutions at CineEurope 2022
Christie Logo
Christie® will showcase its industry-leading cinema technologies designed to meet the needs of every screen size at CineEurope, taking place June 20-23 at Centre Convencions Internacional Barcelona (CCIB).

May 17, 2022 Festival de Cannes Continues Technical Partnership with Christie
Christie Logo
Christie® is delighted to be confirmed as the official projection technology partner for the 75th Cannes Film Festival. The event, which runs May 17-28, will see projectors from across Christie’s broad portfolio powering screens throughout all venues. The Festival is set to welcome approximately 35,000 guests, a significant increase over last year’s 24,000. Christie will provide installation and show support for the occasion, as it celebrates its 16th year as technical partner.

May 16, 2022 Christie Acquires Assets of Brass Roots Technologies
Christie Logo
Christie® today announced its acquisition of assets from  Brass Roots Technologies LLC, an Allen, Texas-based technology innovation company specializing in consulting and the engineering design of advanced optics and electronics for high-performance display and imaging systems.  All current employees of Brass Roots Technologies have transferred to Christie and the operations will remain in Allen, Texas under the Christie name.


Apr 26, 2022 Christie and Lightstorm Entertainment Push the Boundaries of Cinematic Experience
Christie Logo
In a partnership that spans 16 years, Christie® and Lightstorm Entertainment, Inc., filmmaker James Cameron’s production company, collaborated to bring enhancements to theatrical display capabilities for 3D, HFR digital cinema for Avatar and the much-anticipated Avatar 2.  Known for his creativity and development of cutting-edge technologies to push the frontier of cinematic storytelling, Cameron used Christie cinema projectors as a key part of realising his vision.

Apr 25, 2022 Christie Purchases Cinergy Software from DCIP
Christie Logo
Christie® today announced the purchase of Cinergy software from Digital Cinema Implementation Partners, LLC (DCIP). Cinergy is a cloud-based enterprise platform that consists of powerful yet easy to use tools to help operators track, monitor and efficiently manage theatre presentation quality in one centralized platform.

Apr 21, 2022 Christie Continues to Deliver Innovative Solutions for Exhibitors with New RGB Laser and Xenon Projectors
Christie Logo
Christie® is pleased to announce that it is expanding its range of solutions for the cinema industry with the launch of new RGB pure laser and Xenon projectors. With brilliant color to engage moviegoers, and designed with advanced features to meet the needs of cinemas, the new Christie CP2420-Xe, CP4420-Xe, , CP4425-RGB and CP4435-RGB projectors offer reliable, yet affordable, projection solutions.

Apr 20, 2022 Christie Ready to Shine Brightly at CinemaCon 2022
Christie Logo
Christie® is excited to gather and engage with the cinema industry for CinemaCon, taking place April 25-28 at Caesars Palace, Las Vegas. For over 20 years, Christie has showcased its industry-leading cinema technology at the industry’s premiere gathering of cinema exhibition professionals as the preferred projection provider for the industry, and 2022 will be no different. In Milano Ballrooms I and V, a range of technology to meet the needs of every screen size will be on display, including the launch of new projectors.

Apr 4, 2022 Christie Appoints Chairman and CEO Hideaki Onishi
Christie Logo
Christie® has announced Hideaki Onishi as its new chairman and CEO. With more than 30 years of management experience in various positions within the Ushio, Inc. group – parent company of Christie – Hideaki will begin his role immediately to lead Christie into its next chapter. Hideaki will replace Kazuhisa Kamiyama, who has completed his tenure with Christie and is returning to Japan to take up a new role at Ushio headquarters.

Mar 21, 2022 Malaga Film Festival Premieres with Christie Cinema RGB Laser Projectors
Christie Logo
Christie® is pleased to announce that its RGB pure laser projectors will be used for the first time at the Malaga Film Festival, one of Spain’s biggest film events, to be held from 18 through 27 March 2022, marking its silver anniversary. The Christie partner Sercine, an official festival collaborator, is looking after the integration and support for the event’s projection solutions.

Mar 14, 2022 Midland Square Cinema Chooses Christie 4K RGB Pure Laser Projection for its Flagship Auditorium
Christie Logo
Christie® is pleased to announce that Midland Square Cinema, a major multiplex operated by Midland Square Cinema Joint Venture, has chosen its leading edge 4K RGB pure laser projection system featuring Christie Real|Laser™ illumination technology for its flagship auditorium.

Feb 9, 2022 Delphi Filmpalast Berlin Invests in Christie RGB Pure Laser Projection
Christie Logo
For decades, the Delphi Filmpalast theatre has been among the venues of the Berlin International Film Festival, or “Berlinale”, one of the largest public film festivals in the world.

Dec 6, 2021 Galaxy Cinema Invests in Christie RGB Pure Laser Projection for New Shenzhen Multiplex
Christie Logo
Christie® is pleased to announce that Galaxy Cinema, a multiplex chain affiliated to Galaxy Holding Group, has deployed its RGB pure laser projection systems in a new multiscreen cinema located in the heart of Shenzhen city.

Nov 17, 2021 Christie CP4450-RGB Pure Laser Cinema Projector Powers PVR Cinema’s New Drive-In Theatre in Mumbai
Christie Logo
Christie® is pleased to announce that PVR Cinemas, the market leader in terms of screen count in India, has deployed its CP4450-RGB large-format RGB pure laser projection system for a new drive-in theatre in Mumbai.

Nov 4, 2021 Megabox Chooses Christie RGB Pure Laser Cinema Projectors for Multiplex in Seoul’s Upscale Gangnam District
Christie Logo
Christie® is pleased to announce that Megabox, the third largest cinema chain in South Korea, has chosen its state-of-the-art RGB pure laser projection systems for the flagship Megabox COEX multiplex located in Seoul’s upscale Gangnam district, as well as several multiscreen cinemas in major cities across the country.

Oct 20, 2021 Christie Set to Mass Produce Counteract with Care222, the Safer, Filtered Far-UVC Disinfection Technology for Use Around People
Christie Logo
As we prepare for a post-pandemic world where reducing pathogens and viral spread is essential, global visual technology company Christie® announced the mass production of its Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology. CounterAct fixtures are designed for use in occupied indoor spaces, from cinemas, theme parks, museums, and sports complexes, to retail, restaurants, as well as transit hubs at airports, train and subway stations.
©Copyright 2003 - 2022 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner