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Shanghai—Jun 19, 2017
Christie Partners with Shanghai International Film Festival as Exclusive Digital Projection Partner for the Ninth Consecutive Year and Assists the
Cinemas Shanghai International Film Forum and Exhibition
Christie cinema projectors used for screening of the film festival’s opening and closing films, as well as judging of films nominated for the Golden Goblet Award
Christie®
, a leader in creating and
delivering the world’s best visual and audio experiences, is proud to continue its enduring relationship with the
Shanghai International Film Festival (SIFF) by serving as the event’s exclusive digital projection partner
for the ninth consecutive year.
The major film industry event, which is
taking place from June 17-26, is known as China’s only non-specialized
competitive international film festival accredited by the Paris-based
Fédération Internationale des Associations de Producteurs de Films (FIAPF). Currently
in its 20th year, the star-studded festival kicked off in style with the
screening of Danish Academy Award-winning film and television director Bille
August’s latest film The Chinese Widow
starring Emile Hirsch and Crystal Liu, while Chinese director Zheng Chang’s crime
action film Detonator will close the
event. This year, the high-performance and dependable Christie CP2230
DLP digital cinema projector has been deployed to screen both films at this
prestigious event, attended by numerous international and regional celebrities.
In addition, Christie has supplied a Christie CP2215
DLP Digital Cinema Projector for the adjudication of films nominated for the
prestigious Golden Goblet Award for Best Film. A total of 14 films from around
the world will be vying for this coveted award this year.
“Christie is honored to once again
partner the SIFF as the exclusive digital projection partner, and supplying our
cinema projectors for screening a number of feature films worldwide distinguished
for their artistic excellence,” said Jason Pei, Deputy General Manager,
Christie China. “It is said that a Film Festival exemplifies the perfect
marriage of art and technology, and this is fully demonstrated at the SIFF. We
are fully committed in putting the best possible image on screen that allows
all distinguished guests and audiences to enjoy a comprehensive and highly
satisfying cinema experience.”
Lin Yu, Vice President, Christie Asia
Pacific, added, “Christie’s digital cinema projection technologies have lit the
screens of numerous film festivals around the world, and we are well-regarded
as a trusted partner. Besides the SIFF, we are proud to be associated with
major film festivals like Cannes and Toronto International Film Festival by
allowing audiences to relish the unsurpassed digital projection technology that
Christie provides, and which brings the creative visions of filmmakers to life
on the screen.”
In conjunction with SIFF, Christie is
participating in the CinemaS Shanghai International Film Forum and Exhibition,
which takes place at the Shanghai Convention & Exhibition Center of
International Sourcing from June 22-24, 2017.
During this event, visitors can check
out the comprehensive range of Christie cinema projection and audio solutions,
including a live demonstration of the new Christie CP2308
digital cinema projector featuring a completely new electronics platform and
intuitive touchscreen user interface. Ideal for screens up to 35 feet, the
Xenon-illuminated CP2308 produces up to 9000 lumens, and displays realistic
colors for an immersive cinematic experience. Also on show are static displays
of the Christie CP2208, CP2215 and CP2230
cinema projectors, as well as the cutting-edge Christie Vive Audio™ cinema audio solution, which utilizes ribbon driver speakers and Class
D amplifiers.
A star-studded lineup of local and
international movie celebrities is expected to attend this year’s SIFF red
carpet ceremonies, including directors Bille August, Feng Xiaogang and Ann Hui,
Julie Delpy, Jean Reno, Maria Grazia Cucinotta, Milla Jovovich, Isabelle
Huppert and Jackie Chan.
Christie Links and Information:
About Christie:
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.
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