has today announced that 4DX – the world’s first and leading 4D cinema technology for feature films – launched in Austria on August 2. The first 4DX location in the country is opening through a previously-announced partnership with Hollywood Megaplex
, as CJ 4DPLEX continues to expand its reach throughout Europe. With this opening, 4DX is now available in 49 countries around the world, and 17 in Europe.
Located at Hollywood Megaplex Gasometer – the number one theatre south of Vienna, boasting 15 screens and more than 3,000 seats – the 4DX-equipped auditorium will feature state-of-the-art moving seats and environmental effects such as wind, rain, fog, bubbles, various scents, and more. The first film being shown in the premium format will be War for the Planet of the Apes
, which has already seen success in 4DX in other markets internationally.
Since making its European debut in 2012,
4DX has expanded throughout the continent and is now operating in Russia, Hungary, Poland, the Czech Republic, Bulgaria, Croatia, Ukraine, the United Kingdom, Switzerland, Romania, Turkey, Portugal, Slovakia, Serbia, Norway, France, and Austria. As of August 2017, more than 6,900 4DX seats have been installed at 53 screens in these 17 European countries, with the capacity to accommodate nearly 12.6 million moviegoers per year throughout the continent. The European 4DX footprint accounts for 13 percent of the 395 4DX screens worldwide.
“As pioneers in the Austrian movie industry, we are thrilled to bring this luxury, innovative technology to our moviegoers,” said Mario Hueber, CEO of Hollywood Megaplex. “Opening this first 4DX site at our Gasometer location is an incredible milestone for us and we are excited for the positive response from our patrons.”
Hollywood Megaplex is the second largest multiplex exhibitor in Austria, currently operating five theatres and 56 screens. In addition to Gasometer, Hollywood Megaplex locations include the capitals of Tyrol (Innsbruck), Lower Austria (St. Pölten), and Upper Austria (Linz) – the latter being the home of Austria’s top-grossing theatre.
“It is a great pleasure for us to continue to introduce this unprecedented, fun experience to new European locations, and we are confident that Austrian fans of all genres – from action-adventure to family films – will enjoy 4DX as much as other audiences throughout the world,” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “Hollywood Megaplex Gasometer is an ideal location for the first 4DX theatre in Austria, and we cannot wait to help our new partner deliver unrivalled movie experiences that will continue to change the movie-going paradigm.”