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São Paulo, Brazil—Nov 3, 2017

Centerplex Announces Plans to Deploy 10 Dolby Atmos Screens in Brazil

Additional screens selected to be outfitted with the latest Dolby IMS3000, Dolby Multichannel Amplifiers and SLS Speakers
Centerplex Cinemas, one of the largest motion picture exhibitors in Brazil, recently announced plans to deliver Dolby Atmos immersive audio to 10 screens throughout Brazil. Dolby Atmos is a state-of-the art sound technology that places and moves sound all around the audience, even above, to truly immerse the audience in the music and audio effects.

In addition, Centerplex will deploy several Dolby Integrated Media Servers, IMS3000, Dolby Multichannel Amplifiers and SLS 3-Axis Speakers across its circuit, becoming the first exhibitor in Brazil to install the latest Dolby technology. The installation is expected to be completed by the end of 2018. 
 
“At Centerplex, we believe in using the most revolutionary and state-of-the-art technologies to ensure patrons are fully immersed in the story unfolding on screen,” said Marcio Eli, Centerplex CEO. “With these new offerings, it is now easier and more cost effective to deploy Dolby Atmos and upgrade our screens with the latest image and sound capabilities, which aligns with our mission to deliver the ultimate moviegoing experience.” 
 
Centerplex is committed to delivering a spectacular experience across its circuit and looks to deploy Dolby’s cinema solutions to provide the best cinematic experience to its patrons. Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, directors, and exhibitors from around the world adopting the solution. Over 700 Dolby Atmos titles have been released or committed to globally. Dolby Atmos and the latest line of server and audio capabilities were the natural choice. 
 
“Dolby looks forward to working with Centerplex to integrate the latest audio and imaging technology with the Dolby IMS3000, Multichannel Amplifier and SLS loudspeakers to our cinemas in Brazil,” said Jed Harmsen, senior director, Cinema Products, Dolby Laboratories. “With Dolby Atmos, the audience is no longer just watching a movie; they are experiencing it, and we are confident that moviegoers will continue to seek out the extraordinary experience that only Dolby delivers.” 
 
An innovative imaging server and audio processor in one, the new Dolby IMS3000 delivers reliability and enables Centerplex to show movies with superior sound. The solution also offers flexibility with sound as Centerplex can start with Dolby Audio 5.1 or 7.1 sound now, and unlock the power of Dolby Atmos later across its circuit. The Dolby Multichannel Amplifier can replace up to 16 stereo amplifiers, using less space and producing less heat, to lower overall costs. The new SLS 3-Axis Speaker delivers exceptionally clear and powerful sound in a small, light package that is easy to install, including overhead. Each spherical speaker can be mounted in the ceiling or wall, and is easily adjusted for pan, tilt, and rotation.  
 
The adaptability of these solutions means Centerplex can more cost effectively provide the unmatched audio and image experience throughout their cinema chain. 
 
About Centerplex Cinemas:
With 35 years of history, Centerplex Cinemas has become one of the biggest cinema exhibitors in Brazil. At the current moment, Centerplex has more than 70 screens throughout the states of São Paulo, Minas Gerais, Ceará, Alagoas and Pernambuco

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

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More Dolby News:
Jun 13, 2018 Dolby and Kinopolis to Bring First Dolby Cinema to Germany
Jun 13, 2018 Dolby and Odeon Cinemas Group, an AMC Entertainment Company, to Bring First Dolby Cinema to the UK
Jun 13, 2018 Dolby Announces European Cinema Market Expansion at CineEurope 2018
May 24, 2018 Dolby Cinema at AMC Opens Its 100th Location
Apr 19, 2018 Dolby and Disney Announce Extended Theatrical Collaboration
Apr 18, 2018 Dolby and Shochiku Multiplex Theaters Bring First Dolby Cinema to Japan
Apr 17, 2018 Dolby Laboratories and Jinyi Partner to Extend Spectacular Dolby Experiences to More Moviegoers in China
Apr 16, 2018 Dolby Adds Enhanced Power Handling to Multichannel Amplifier at CinemaCon 2018
Mar 27, 2018 China Film Giant Screen at China Film Cinema Hangzhou East Station Xizi Site Becomes the 1200th Dolby Atmos Screen in China

Oct 25, 2017 CGV and Dolby Laboratories Committed to Significantly Expand Dolby Cinema Presence in China
Oct 24, 2017 Cinema West to Open First Complex in North America with Fully Integrated Dolby Technologies
Oct 19, 2017 Dolby and Les Cinémas Gaumont Pathé open France’s first Dolby Cinema at Pathé Massy
Jul 17, 2017 Dolby Celebrates 100th Dolby Cinema Opening
Jun 20, 2017 Horizon Cinema Plans to Open 13-Screen Dolby Atmos Multiplex in Russia
Jun 16, 2017 Dolby to Showcase Full Range of Cinema Solutions and Momentum for New Dolby Atmos and Dolby Vision Titles at CineEurope 2017
Jun 16, 2017 Dolby Cinema Reaches 100th Announced Title with Warner Bros. Pictures’ Horse Soldiers
Jun 1, 2017 Dolby Laboratories and Universal Music Group Celebrate 50th Anniversary of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band with Special Dolby Atmos Listening Events
May 26, 2017 Les Cinémas Gaumont Pathé and Dolby to Launch Dolby Cinema in France and Expand Presence Throughout the Netherlands
Mar 28, 2017 Dadi Cinema Group Selects Dolby ShowVault/Integrated Media Blocks, Dolby Digital Cinema Processors and Dolby Atmos for Cinema Screens in China
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