, a leader in
creating and delivering the world’s best visual and audio experiences, is
pleased to announce that Spcine, a Brazilian public cinema chain
focused on bringing cinemas to low income areas in São Paulo, has deployed Christie digital cinema
projection systems in its 20 recently-opened theatres in the city. The
installation was carried out by Christie partner Seal Telecom.
Spcine circuit is the largest network of public cinemas
in Brazil and one of the most important in Latin America. With 20
screens available in 15 CEUs (Unified Centers of Education) and five cultural
centers, Spcine offers subsidized ticket prices, in effect democratizing access
to audiovisual entertainment to a larger audience. It is already
the second largest chain in the city of São Paulo, and it
offers a mix of Brazilian films and international successes.
Ricardo Laporta, Territory Sales Manager, Cinema,
Christie Brazil, said “We are honored to be part of Spcine’s mission and to be
identified with its cause. We are confident that by offering its audiences a
host of entertaining and informative movies and shows, using Christie’s
economical, reliable and technologically-advanced digital cinema projectors, we
will ensure the growth and consolidation of this project to successfully bring
cinema to the low income communities of São Paulo.”
Spcine called for a public tender to provide the
projection systems. As a result, its technical team immediately noticed the Christie difference. “The fact of
the matter is that the Christie projectors were the ones that best adapted to the technical specifications detailed in the call, with affordable prices,” said Cristiano Felicissimo, Pre Sales
Director at Seal Telecom.
Seal Telecom has
installed the Christie CP2308
model, a 3DLP Cinema® projector for screens up to 35 feet, in
all 20 theatres. With a robust and user-friendly 2K design, the
CP2308 is a low cost of ownership solution in a compact footprint that brings
small-screen exhibitors an affordable entry into digital cinema. It can
project DCI, 3D and High Frame Rate (HFR) content at 9,000 lumens within the
DCI color space and up to 10,000 lumens when presenting alternative content. All the theatres have also been equipped with the Dolby 5.1 sound platform.
Cristiano Felicissimo added that “The CP2308 is a high
quality projector that guarantees flawless performance, quality and brightness.
In addition to these features, Christie Brazil provided us with fast post-sales back up and
the moment of pre installation until after installation, Christie’s team was
present to ensure that the entire project would be a success.”
With a total investment of US$2.5 million, Spcine
offers 6,500 seats and 200 weekly screenings and hopes to attract 63,000 cinema
goers a week (960,000 per year).