Cinema Technology Feb. 23, 2018
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Hollywood, CA—Feb 12, 2018

“Black Panther” to Become First Marvel Studios Film to be Released in the ScreenX Format

Newest Marvel Studios Release to be Available in the Immersive, 270-degree, Panoramic Format at 101 Locations across Eight Different Countries
ScreenX, the world’s first multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, announced today that Marvel Studios’ “Black Panther” will be featured in the stunning ScreenX format.

Black Panther” is the first film from Marvel Studios to be converted into ScreenX, and the latest collaboration between The Walt Disney Studios and CJ 4DPLEX. The film will be released in ScreenX on a global scale, with showings in eight different countries. In addition to opening in ScreenX, audiences around the world will also be able to see “Black Panther” in 4DX – another immersive format from CJ 4DPLEX that features motion seats and environmental effects.
 
“Black Panther” will be available at 101 ScreenX locations on three different continents. It will play in Korea, China, United States, Turkey, Vietnam, Thailand, Japan and Indonesia.
 
Speaking about the film’s ScreenX release, Dave Hollis, President, Theatrical Distribution, The Walt Disney Studios, said “The immersive world of Wakanda is perfect for the panoramic ScreenX format, and we know from our previous collaborations with the ScreenX team that it will deliver an outstanding moviegoing experience for ‘Black Panther.’ ”
 
“Each time Disney teams with us to convert one of their films into ScreenX or 4DX, we see a magnificent reaction at the movie theatre. As the first Marvel film in ScreenX, ‘Black Panther’ promises to elicit an amazing reaction from fans by immersing them into the Marvel Cinematic Universe at a new and thrilling level ,” said James Kang, Executive Vice President of ScreenX Division, CGV.
 
About ‘Black Panther’
Marvel Studios’ “Black Panther” follows T’Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king. But when a powerful old enemy reappears, T’Challa’s mettle as king—and Black Panther—is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.
 
“Black Panther” stars Chadwick Boseman, Michael B. Jordan, Lupita Nyong’o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, with Angela Bassett, with Forest Whitaker, and Andy Serkis.  
            
The film is directed by Ryan Coogler and produced by Kevin Feige with Louis D’Esposito, Victoria Alonso, Nate Moore, Jeffrey Chernov and Stan Lee serving as executive producers. Ryan Coogler & Joe Robert Cole wrote the screenplay.  Marvel Studios’ “Black Panther” hits U.S. theaters on February 16, 2018. 
About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 480 Hollywood titles have been screened in 4DX. As of December 2017, more than 57,000 4DX seats operate in 475 auditoriums spanning 57 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. CJ 4DPLEX Directory page About ScreenX: ScreenX is the world's first multi-projection system used within a theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the “next cinema formats” along with 4DX, the multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three theatre walls. To date, ScreenX has been installed on 131 screens around the world. ScreenX Directory page
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