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Athens, Greece—Apr 5, 2018

HARMAN Professional Solutions Helps CinemaNext Create An Immersive Cinematic Experience with Sphera Theater

CinemaNext deploys Martin VDO Sceptron LED video fixtures to create a next-generation moviegoing experience with dynamic lighting effects
CinemaNext recently deployed a complete Martin by HARMAN LED wall lighting solution in its first Sphera theater installation at Village Cinemas.
 
Owned by Ymagis Group, CinemaNext is Europe’s leading cinema exhibition services provider, offering innovative theater technologies like ÉclairColor HDR projection to cinema owners across Europe and beyond. CinemaNext recently debuted its new premium format Sphera theater concept at Village Cinemas in the Mall of Athens. Combining the latest in projection, audio and lighting technologies, the Sphera theater at Village Cinemas includes an 82-foot wide wall-to-wall screen, 669 luxury seats, 4K digital video projectors and a high-quality Dolby Atmos surround sound system. In order to provide a unique and innovative movie going experience, CinemaNext decided to incorporate Martin VDO Sceptron LED video fixtures to create a dynamic lighting system that complements the visuals on the screen.
 
“Our goal was to offer a more enthralling experience by including an immersive multi-dimensional lighting effect,” said Jérôme Michel, Business Development Manager, CinemaNext. “We wanted to be able to create different moods and ambiences that react to the visuals on screen in real time. We’ve had great success with HARMAN solutions in the past, and the VDO Sceptrons were no exception. The fixtures were super easy to configure using the Martin P3-200 controller—it was the perfect solution to accomplish our goals.”
 
The lighting system CinemaNext installed in Village Cinemas’ Sphera theater is comprised of 160 Martin VDO Sceptron 20 (1000mm) and 30 VDO Sceptron 20 (320mm) fixtures deployed in vertical columns on the left and right theater walls. In order to keep the light from spilling onto the massive 82-foot screen, CinemaNext outfitted the VDO Sceptron fixtures with asymmetric wall-washing lenses. Utilizing a camera that is mounted adjacent to the projector, video signals from the film are mapped onto the VDO Sceptron fixtures via a Martin P3-200 system controller, extending the movie’s visuals off the screen and onto the sidewalls. When the feature film isn’t playing, the entire system is automated with preset lighting effects when guests are entering and exiting the theater, during advertisements and while the credits roll.
 
“In cinema, contrast is of utmost importance—that’s why movies are shown in dark rooms,” continued Michel. “We wanted to use LED lighting to enhance the colors of the film without threatening the picture contrast. The HARMAN team worked closely with us to maximize the system’s desired effect within the tight deadline. Using the asymmetric lens, Martin VDO Sceptron 20 fixtures made it possible to peripherally stimulate moviegoers sense of immersion without the worry of washing out the picture quality on screen.”  
 
The Martin VDO Sceptron family is a series of linear outdoor-rated LED video fixtures with an extensive range of optical diffusers and lenses for a wide variety of applications. The integrated power and data cabling allows for easy daisy-chaining of fixtures, while the power supply can be located 160 feet away for a clean setup without messy cabling and several driver boxes. CinemaNext’s VDO Sceptron fixtures are driven by a Martin P3-200 System Controller, which enables DVI and SDI signals to be mapped onto the entire range of Martin LED Video products.
 


Media Gallery
About CinemaNext:
CinemaNext is the Ymagis Group’s business unit dedicated to exhibitor services. Founded in 2007 and managed by professionals from the motion picture and high-tech industries, Ymagis Group is a European leader in advanced digital technology services for the cinema industry. Through CinemaNext and Eclair, the Group provides smart, comprehensive solutions to movie exhibitors, distributors (feature films & event cinema), producers, rights holders, cinema/TV advertising networks, broadcasters, OTT channels and video publishers. Over the years, Ymagis Group has significantly expanded its portfolio of solutions & services and further developed its geographic footprint in Europe with permanent offices in 26 countries. The company’s core business is structured around three main units: CinemaNext (exhibitor services: sales and field services, software solutions, customer service/NOC and consulting), Eclair (content services: post-production, theatrical delivery, digital distribution, versioning and accessibility, restoration and preservation) and Ymagis (VPF & financial services). A publicly-traded company listed on Euronext, Ymagis Group is headquartered in Paris (France) and has close to 750 employees.
CinemaNext Directory page About Harman: HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
 
Harman Directory page

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