Topeka —Jun 8, 2006
QuVIS Performs With Pixar’s “Cars”
Company's Digital Cinema System Used In Digital Showings of New Feature
Once again, the QuVIS' Cinema System is helping drive digital cinema with the domestic and international showings of the highly anticipated Disney presentation of Pixar’s motion picture “Cars”. The film is Pixar’s latest animated feature to be shown using a QuVIS Cinema System, continuing a tradition established in 1999 with the digital showing of Toy Story 2.
”Cars” is the fast paced tale of Lightning McQueen, a cocky, rookie racecar. On his way to a big race, McQueen recklessly smashes through Radiator Springs, destroying a portion of the town. As restitution, the roadster must perform community service and learn to respect the town’s eclectic automotive inhabitants – only then will he be allowed out of town and back to the racetrack. The feature includes the voice talents of Owen Wilson (Lightning McQueen), Paul Newman (Doc Hudson), Bonnie Hunt (Sally Carrera) and Larry The Cable Guy (Mater). The film is directed by John Lassiter, who last helmed Toy Story 2.
Over 200 domestic and international feature length motion pictures have been shown using QuVIS digital imaging servers, utilizing JPEG2000 or QPE technology. This dual decoding capability offers exhibitors the ability to present a wider variety of high fidelity content such as independent films, high quality advertising, sporting events and locally produced content. Outside North America, such content is often mastered in QuVIS' QPE format - the same encoding technology used by NASA for its launch imaging.