Cinema Technology Apr. 22, 2019
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Miami, FL and New York, NY—Mar 31, 2019

Screenvision Media Signs New Licensing Agreement with CIELO

CIELO Ad Reporting to enhance Screenvision Media’s delivery reporting expertise
CIELO, the global leader in cinema device monitoring and data analytics, along with Screenvision Media, a national leader in cinema advertising, announced today the signing of a licensing agreement to implement CIELO Ad Reporting within Screenvision Media’s network. This groundbreaking system will bring cloud based technology to broaden and deepen delivery reporting to the cinema advertising industry.

In today’s media landscape where brands rely on data metrics to measure the delivery of their campaigns, timeliness is a priority. Screenvision Media has maintained this as a key priority within their ad operations, and continually pursues technology to complement and augment its existing systems. As part of this commitment, Screenvision Media has signed a licensing agreement with CIELO aimed at empowering the industry with a first-of-its-kind cloud-based software solution for advertising playback and delivery.

Backed by CIELO’s successful track record of creating the best-in-class IoT solutions for cinemas, CIELO’s Ad Reporting product will encompass the company’s superior real-time analytics and reporting features with Screenvision Media’s industry expertise. This partnership is set to provide an enhanced product and service with a unique set of tools that will continue to advance cinema advertising industry capabilities within the current media environment.

“Screenvision Media continues its innovative leadership with the introduction of CIELO within their advertising cinema network, providing a cost effective and accurate way of validating the playback of advertisements in real-time,” explained Guillermo Younger, CEO of CIELO.

“CIELO Ad Reporting is a sophisticated and innovative solution, in line with Screenvision Media’s mission to  offer technology-forward solutions,” stated John Marmo, Screenvision Media’s VP Digital Training & Compliance, Exhibitor Relations. “The adoption of the CIELO Ad Reporting system complements our approach to technological advancement. Combined with our recent implementation of our broadband internet distribution system, this will grant full visibility to advertising data in real-time for compliance reporting and campaign performance analytics. This is a powerful combination that will revolutionize the cinema advertising industry.”

CIELO Ad Reporting will be deployed across 6,000 movie theatre screens within the Screenvision Media network. The cloud based reporting will augment the existing Screenvision Media reporting system and further support the already robust reporting across their entire network.


CIELO Contacts:
Media Contacts: 
Guillermo Younger – CIELO 
646.361.4535
gyoungerjr@cieloconnects.com

Shannon Barry – ICF Next for Screenvision Media 
212.656.9163
shannon.barry@icfnext.com

Featured Cinema Products:
Photo: CIELO
CIELO

CIELO
Photo: CIELO
Get Connected. Stress Less. Achieve More.
More Information:
http://cieloconnects.com/
Logo: CIELO
About CIELO: CIELO is a leading Internet of Things (IoT) and Machine 2 Machine (M2M) platform that provide solution-based analytics, remote monitoring and automated technical support to the cinema industry. At CIELO, we combine the latest in digital technology with a deep understanding of our customer’s needs to build seamless and intuitive solutions that can be accessed anytime and anywhere from the palm of your hand. As we continue to service more than 12,000 screens and over 20,000 devices worldwide, our mission remains: To empower the world to achieve more through connectivity.  For more information, visit www.cieloconnects.com CIELO Directory page CIELO Web Site
About Screenvision: Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network comprises over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies. Screenvision Directory page
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