ShowEast, Hollywood, Fl—Oct 14, 2015
Strategic Alliance Between Christie and Screenvision Gains Momentum
Screenvision adds additional impact to on-screen advertising with Christie’s superior “ From the Street to the Screens™” lobby video solutions
Following on the announcement of their strategic alliance at CinemaCon 2015 in April, Christie® , a global visual technologies company and Screenvision, a national cinema advertising leader, continue to work together to add enhanced lobby video monitors to Screenvision’s on-screen advertising solutions.
Christie®
Experiential Networks® (CEN) debuted its latest digital signage installation in
the lobby of Michigan-based Emagine Entertainment’s recently opened Emagine
Palladium theater in Birmingham, Michigan. The installation enhances an environment
and advertising solution where on-screen advertising via the Screenvision
broadcast delivery system and Christie
Experiential Networks (CEN) combine to provide an interactive, informative and
entertaining guest experience, from the time moviegoers walk through the doors
to when the closing credits roll.
“Christie
brings to Screenvision the ability to expand our overall advertising solution,
by arming us with the means to deliver a
whole new experience for advertisers to connect with moviegoers in the lobby,
with more exciting, experiential ‘wow factor’ capabilities, as soon as guests step
into our exhibition partner’s venues,” said Darryl Schaffer, EVP, Operations
& Exhibitor Relations, Screenvision.
“Christie’s
digital out-of-home (DOOH) network, delivering
brilliant, crisp images and interactive technologies provide an excellent complement
fashion for Screenvision to add even more impact to the highest impact medium
by enhancing Screenvision’s effective and entertaining ads on the big screen,
resulting in an overall experience that advertisers are also pleased to be
associated with,” added Schaffer.
Kevin
Romano, senior director, Christie Global Media Networks, noted that the Screenvision
– Christie alliance has entered a new stage, building on mutually-enhancing technological
and revenue-sharing agreements, to include logistics and creative development
between the two companies.
“We
are creating exciting destinations where consumers can respond to and interact
with brands, exhibitor and studio promotions in the theater lobbies prior to
and after experiencing the immersive, pre-show programming in the theater
auditorium,” said Romano.
Christie
Experiential Networks solutions “From the
Street to the Screens™” range from complex, interactive, user-driven video
walls, to projection mapping and multi-sided immersive environments. They
create exciting destinations where consumers can respond to and interact with
brands in the theater lobbies prior to experiencing Screenvision’s immersive
Front and Center pre-show in the theater auditorium.
Using
Christie Experiential Networks, companies can deliver timely content and ad
management from a remote or central location, allowing for consistent and
timely experiences in as many locations as desired.
