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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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ShowEast, Hollywood, Fl—Oct 14, 2015

Strategic Alliance Between Christie and Screenvision Gains Momentum

Screenvision adds additional impact to on-screen advertising with Christie’s superior “ From the Street to the Screens™” lobby video solutions
Following on the announcement of their strategic alliance at CinemaCon 2015 in April, Christie® ,  a global visual technologies company and Screenvision, a national cinema advertising leader, continue to work together to add enhanced lobby video monitors to Screenvision’s on-screen advertising solutions. 
 
Christie® Experiential Networks® (CEN) debuted its latest digital signage installation in the lobby of Michigan-based Emagine Entertainment’s recently opened Emagine Palladium theater in Birmingham, Michigan. The installation enhances an environment and advertising solution where on-screen advertising via the Screenvision broadcast delivery system and Christie Experiential Networks (CEN) combine to provide an interactive, informative and entertaining guest experience, from the time moviegoers walk through the doors to when the closing credits roll.
 
“Christie brings to Screenvision the ability to expand our overall advertising solution, by arming us with the means to deliver a whole new experience for advertisers to connect with moviegoers in the lobby, with more exciting, experiential ‘wow factor’ capabilities, as soon as guests step into our exhibition partner’s venues,” said Darryl Schaffer, EVP, Operations & Exhibitor Relations, Screenvision.
 
“Christie’s digital out-of-home (DOOH) network, delivering brilliant, crisp images and interactive technologies provide an excellent complement fashion for Screenvision to add even more impact to the highest impact medium by enhancing Screenvision’s effective and entertaining ads on the big screen, resulting in an overall experience that advertisers are also pleased to be associated with,” added Schaffer.
 
Kevin Romano, senior director, Christie Global Media Networks, noted that the Screenvision – Christie alliance has entered a new stage, building on mutually-enhancing technological and revenue-sharing agreements, to include logistics and creative development between the two companies.
“We are creating exciting destinations where consumers can respond to and interact with brands, exhibitor and studio promotions in the theater lobbies prior to and after experiencing the immersive, pre-show programming in the theater auditorium,” said Romano.
Christie Experiential Networks solutions “From the Street to the Screens™” range from complex, interactive, user-driven video walls, to projection mapping and multi-sided immersive environments. They create exciting destinations where consumers can respond to and interact with brands in the theater lobbies prior to experiencing Screenvision’s immersive Front and Center pre-show in the theater auditorium.
 
Using Christie Experiential Networks, companies can deliver timely content and ad management from a remote or central location, allowing for consistent and timely experiences in as many locations as desired.
 



Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Screenvision Web Site
About Screenvision: Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network comprises over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies. Screenvision Directory page

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More Screenvision News:
Mar 31, 2019 Screenvision Media Signs New Licensing Agreement with CIELO
Oct 22, 2018 Screenvision Media Announces New Exhibitor Deals During ShowEast Week
Apr 25, 2018 GDC Technology Integrates Screenvision Media Preshow with its Advanced Theatre Management System
GDC Technology Limited Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today the completed integration of its TMS-2000 Theatre Management System (TMS-2000) with the Screenvision Media preshow.

Jun 19, 2017 Screenvision Media Integrates Preshow Delivery With RosettaBridge TMS

Apr 21, 2015 Christie and Screenvision Kick Start Strategic Partnership with the Debut of Christie Experiential Networks at Screenvision’s Upfront Event in New York City
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Christie® continues its global leadership in the exhibition market by installing its Christie Experiential Networks at Screenvision’s Upfront Advertising event in New York City on May 7, 2015.  Screenvision, a national cinema advertising leader, with a presence in approximately 2,300 theaters, will host executives from advertising agencies and national brands at its annual event.

Mar 2, 2009 Screenvision and Universal Motown Records Partner to Debut Music Legend and R&B Icon Stevie Wonder’s “Live at Last” Concert Throughout Theaters Nationwide
Jun 19, 2005 Screenvision Portugal contracts Unique Digital for 35mm cinema ad operation
Mar 29, 2005 Loews Cineplex Entertainment Joins Screenvision's Digital Network
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