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ShowEast, Hollywood, Fl—Oct 14, 2015
Strategic Alliance Between Christie and Screenvision Gains Momentum
Screenvision adds additional impact to on-screen advertising with Christie’s superior “ From the Street to the Screens™” lobby video solutions
ollowing on the announcement of their strategic alliance at CinemaCon 2015 in April, Christie® , a global visual technologies company and Screenvision, a national cinema advertising leader, continue to work together to add enhanced lobby video monitors to Screenvision’s on-screen advertising solutions.
Christie® Experiential Networks® (CEN) debuted its latest digital signage installation in the lobby of Michigan-based Emagine Entertainment’s recently opened Emagine Palladium theater in Birmingham, Michigan. The installation enhances an environment and advertising solution where on-screen advertising via the Screenvision broadcast delivery system and Christie Experiential Networks (CEN) combine to provide an interactive, informative and entertaining guest experience, from the time moviegoers walk through the doors to when the closing credits roll.
“Christie brings to Screenvision the ability to expand our overall advertising solution, by arming us with the means to deliver a whole new experience for advertisers to connect with moviegoers in the lobby, with more exciting, experiential ‘wow factor’ capabilities, as soon as guests step into our exhibition partner’s venues,” said Darryl Schaffer, EVP, Operations & Exhibitor Relations, Screenvision.
“Christie’s digital out-of-home (DOOH) network, delivering brilliant, crisp images and interactive technologies provide an excellent complement fashion for Screenvision to add even more impact to the highest impact medium by enhancing Screenvision’s effective and entertaining ads on the big screen, resulting in an overall experience that advertisers are also pleased to be associated with,” added Schaffer.
Kevin Romano, senior director, Christie Global Media Networks, noted that the Screenvision – Christie alliance has entered a new stage, building on mutually-enhancing technological and revenue-sharing agreements, to include logistics and creative development between the two companies.
“We are creating exciting destinations where consumers can respond to and interact with brands, exhibitor and studio promotions in the theater lobbies prior to and after experiencing the immersive, pre-show programming in the theater auditorium,” said Romano.
Christie Experiential Networks solutions
“From the Street to the Screens™”
range from complex, interactive, user-driven video walls, to projection mapping and multi-sided immersive environments. They create exciting destinations where consumers can respond to and interact with brands in the theater lobbies prior to experiencing Screenvision’s immersive Front and Center pre-show in the theater auditorium.
Using Christie Experiential Networks, companies can deliver timely content and ad management from a remote or central location, allowing for consistent and timely experiences in as many locations as desired.
Manager, Media and Public Relations
PH: +1 519-749-3127
Christie Managed Services
Christie Digital Cinema
Christie Lobby Solutions
Christie Vive Audio
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit
Christie Directory page
Christie Web Site
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experience. The Screenvision Media cinema advertising network is comprised of over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies. For more information: https://screenvisionmedia.com/.
Screenvision Directory page
ShowEast 2015 (Hollywood, FL)
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More Screenvision News:
Apr 25, 2018
GDC Technology Integrates Screenvision Media Preshow with its Advanced Theatre Management System
Jun 19, 2017
Screenvision Media Integrates Preshow Delivery With RosettaBridge TMS
Apr 21, 2015
Christie and Screenvision Kick Start Strategic Partnership with the Debut of Christie Experiential Networks at Screenvision’s Upfront Event in New York City
Mar 2, 2009
Screenvision and Universal Motown Records Partner to Debut Music Legend and R&B Icon Stevie Wonder’s “Live at Last” Concert Throughout Theaters Nationwide
Jun 19, 2005
Screenvision Portugal contracts Unique Digital for 35mm cinema ad operation
Mar 29, 2005
Loews Cineplex Entertainment Joins Screenvision's Digital Network
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