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develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades
has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.
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Beijing—Sep 6, 2006
CCTV Selects Dolby Digital Cinema for New State-of-the-Art Screening Rooms
Sale Marks First Dolby Digital Cinema Installations in China
olby Laboratories, Inc. (NYSE: DLB), announced today that China Central Television (CCTV) purchased two Dolby® Digital Cinema systems to use in CCTV 's new state-of-the-art screening rooms. CCTV plans to host internal corporate events in its screening rooms, as well as offer tickets for public movie and event presentations.
To date, there are more than 160 Dolby Digital Cinema systems installed worldwide, including North America, Japan, France, Germany, Italy, Australia, and the UK. CCTV is the first to purchase the system for installation in China. The Dolby Digital Cinema system was specifically engineered for real-world cinema installations and offers superb picture quality, reliability, and user-friendly operation. Designed to meet the industry' s Digital Cinema Initiatives (DCI) specifications, the Dolby Digital Cinema system provides pristine images so that every screening is like opening night.
"We designed our new screening rooms with the goal of providing the highest quality experience possible," said Mr. Wang Xinran, from CCTV New Building Construction Office, China Central TV. "We selected Dolby's system for its crystal clear images, reliability of product and services, and the plan for dual JPEG 2000 and MPEG-2 capability and DCI compatibility."
"We are honored that CCTV selected Dolby Digital Cinema for its premiere screening rooms," said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. "Dolby is committed to providing technologies and products that are universal throughout the world."
Dolby worked with its Chinese cinema distributor, ACE, to coordinate the negotiations with CCTV. CCTV expects its new theatres to be completed by the end of 2007.To date, more than 50 digital movies have been presented on Dolby Digital Cinema systems in theatres worldwide. Recent digital movies presented using Dolby Digital Cinema in select locations around the world include Cars, Pirates of the Caribbean: Dead Man ' s Chest, Lady in the Water, and Superman Returns.
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About Dolby Laboratories, Inc.:
(NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby
, and Dolby
– revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
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