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# 1950 Theatre TV

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Burbank, CA—Oct 23, 2006

Prominent Los Angeles Theatres Including Grauman’s Chinese and the Village in Westwood

Reinforcing its global leadership in digital cinema, Thomson (Euronext Paris: 18453; NYSE: TMS), through its Technicolor Digital Cinema business, today announced it has installed digital projection systems in several Mann Theatres locations in the Los Angeles area as part of its North American beta test of digital cinema equipment.

Technicolor Digital Cinema has installed and is maintaining digital projection equipment at six prominent Mann Theatres locations, including the world-famous Grauman’s Chinese Theatre and Mann Chinese 6 in Hollywood, the Village and Bruin theatres in Westwood Village, the Criterion 6 in Santa Monica, and the Marketplace 4 in Glendale. These theatres are among the most prestigious in the industry and frequently host studio world premieres and other lavish industry events. To date, Technicolor Digital Cinema has managed the digital projection for the movie premieres of Click, Talladega Nights, Superman Returns, Monster House and Miami Vice.

“Technicolor Digital Cinema is very pleased to be working with Mann Theatres in advancing the ongoing development of digital cinema in some of the most high-profile showplaces in the world,” said Joe Berchtold, president of Technicolor Theatrical Services, and head of Technicolor Digital Cinema. “We are also honored to have earned the trust of prominent filmmakers and studios alike, to manage the digital projection of some of the year’s most exciting movie premieres.”

“We are confident in the Technicolor beta test plan and are pleased with the outstanding digital cinema services that Technicolor has provided,” said Peter Dobson, CEO, Mann Theatres. “Our customers expect the highest quality state-of-the-art presentation, and digital cinema even further enhances the movie-going experience.”

The Mann Theatres installations are part of Thomson’s broader rollout of complete digital projection systems in up to 5,000 screens over the next 3-4 years. Thomson intends to equip at least 15,000 screens in the United States and Canada, through the initial rollout and additional phases, over the next 10 years.

All hardware and software placed in each Mann Theatres site will be compliant with industry-standard specifications recently published by the Digital Cinema Initiatives LLC (DCI). Furthermore, the Technicolor Digital Cinema plan is technology agnostic, allowing both exhibitors and studios to benefit from the best available technology, including both 2K and 4K projection. The Thomson-driven initiative encompasses an industry-wide business model and operating infrastructure addressing all aspects of the much-anticipated digital cinema rollout: full-output, long-term content commitments by multiple Hollywood film studios; the widespread deployment of digital projection systems with exhibitors, including Mann Theatres; and a broad industry commitment for the installation, operation, and financing of those systems through a proven, experienced service provider.

As previously announced by Thomson, the company has signed digital cinema equipment usage agreements with DreamWorks SKG, Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures, and Warner Bros. to support its plans for the distribution of digital cinema content and systems throughout North America. Under the separate, long-term accords, each of these studios has agreed to distribute content digitally throughout the United States and Canada, and pay a virtual print fee to Thomson for screens equipped with Technicolor Digital Cinema systems, beginning in the second quarter of 2006. Thomson is currently in negotiations with other film studios to expand the range of its non-exclusive content agreements in North America.

About Technicolor: Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go. Technicolor Directory page

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More Technicolor News:
Apr 23, 2015 Deluxe and Technicolor Launch Joint Venture in Digital Cinema
Sep 26, 2013 Technicolor Enters Digital Cinema Strategic Partnership with EFS Media Group
Apr 17, 2013 Technicolor and GDC Technology enter Digital Cinema Strategic Alliance
Nov 7, 2012 Dutch FilmWorks signs up to Technicolor’s MediAffinity
Nov 6, 2012 Technicolor Grows Nordic Distribution Network with New Partnership
Nov 2, 2012 Technicolor and Contenido Alternativo enter Digital Cinema Strategic Alliance
Aug 29, 2012 Technicolor Grows European Electronic Film Distribution Network
Jul 12, 2012 Avatar Colorist Skip Kimball Joins Technicolor
Apr 26, 2012 Technicolor Partners with Theatres at Mall of America® for Terrestrial Electronic Distribution for Feature & Trailer Content
Nov 10, 2011 Cinedigm Digital Cinema Corp. Closes Deal to Sell Digital Delivery Assets to Technicolor
Jul 27, 2011 Technicolor Launches Franchise Licensing Program with the Establishment of Technicolor PostWorks New York
Jul 27, 2011 Technicolor Expands its Post Production Capacities on West Coast with the Acquisition of LaserPacific
Jul 27, 2011 Technicolor Expands Footprint in Digital Cinema Distribution
Oct 12, 2010 Technicolor and Marcus Theatres® Pact to Deploy Technicolor 3D
Aug 11, 2010 Technicolor 3D Surpasses 250 Screens in North America
Mar 17, 2010 Technicolor 3D Launches in North America on More than 150 Screens
Mar 2, 2010 Technicolor and Bow Tie Cinemas Pact to Deploy Technicolor 3D
Jan 6, 2010 Technicolor Brings 3D to the Home and Beyond
Oct 28, 2009 Industry Aligns to Fund Film 3D Rollout to Exhibitors
Oct 22, 2009 Strong Industry Support Accelerates Technicolor 3D Rollout
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