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Toronto, Ontario—Jan 11, 2007

Qube Cinema and Christie Digital Systems Help Bollywood Blaze New Digital Cinema Frontier

World Premiere of Mani Ratnam’s “Guru” in Toronto is First Indian Feature Film to Be Mastered and Screened Digitally in JPEG2000 Format
Christie, a major provider of visual solutions for entertainment, business and industry, and Qube Cinema, Inc., a leading provider of end to end digital cinema solutions, announced that acclaimed writer-director Mani Ratnam’s much-anticipated feature film, “Guru”, starring Bollywood’s most celebrated actress, Aishwarya Rai, will have its world premiere in Toronto today at the Elgin Theatre Centre. The film will be screened on a Christie CP2000-X DLP Cinema projector and an XP-D Cinema Server from Qube Cinema a subsidiary of Real Image Media Technologies, an India-based leader in the media and entertainment markets. The event represents a major coup for the Canadian exhibition industry as Bollywood continues to develop into a major international force.

The premiere of “Guru” marks the first Digital Cinema mastering and screening of a major Indian film, ushering the world’s most prolific cinema industry into the digital age. It also brings exclusive distribution of Bollywood films into Canada, creating a major entry point for reaching the North American market as well as Europe. Among the attending cast and crew, Aishwarya Rai, who plays the wife of the title character, is one of India’s new generation of entertainers who has gained international acclaim for her many feature roles. She was chosen by Time Magazine's Asian Edition as one of Asia's “100 Most Influential People.” Rai was also the subject of a “60 Minutes” profile, which called her “The Most Beautiful Face in the World.”

“Guru” also stars popular actor Abhishek Bachchan as Guru Kant Desai, a poor young man from a small Indian village in 1958 who becomes a powerful businessman on sheer determination and personal drive. Along the way, he must overcome overwhelming odds and business barriers that include the iron-tight control of government trade by a handful of rich businessmen. The film’s director, Mani Ratnam, is highly regarded, with past credits that include some of Bollywood’s great movies, such as Roja (1992), Bombay (1995) and Dil Se (1998).

“As the first DCI compliant JPEG2000 master of an Indian feature film, ‘Guru’ breaks new ground for Bollywood, becoming the model for the distribution of major releases on the world stage,” remarked Rajesh Ramachandran, president of Qube Cinema. “We chose the most renowned Digital Cinema projector, the Christie CP2000-X, because it is the only DLP Cinema projector that meets our rigorous standards for exceptionally accurate color reproduction, image quality, and performance.”

“Christie continues to drive the Digital Cinema revolution around the world, leading the digital conversion in every country and on every front,” said Brian Claypool, senior product manager for Cinema, Christie. “Christie is pleased to be chosen by Qube Cinema to help Bollywood make its historic leap into the digital age and bring the exhilarating world of Indian cinema to North America.”


Qube Cinema, Inc Contacts:
Sonali Seth – Corporate Communications Manager
Qube Cinema, Inc.
M: +91 9840072008
sonali@qubecinema.com

Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
898 North Pacific Coast Highway, Suite 750
El Segundo CA, 90245, USA
info@qubecinema.com
www.qubecinema.com


Featured Cinema Products:
Photo: Qube XP-D
Qube XP-D

Qube XP-D
Photo: Qube XP-D
DCI Compliant Digital Cinema Server
More Information:
https://www.qubecinema.com/qube-product-list/QUBE-XP

Logo: Qube Cinema, Inc
About Qube Cinema, Inc: Qube Cinema,Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective. Qube Cinema, Inc Directory page Qube Cinema, Inc Web Site
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page

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More Qube Cinema, Inc News:
Oct 17, 2019 Prakash Bakrania joins the Qube Wire Team
Qube Cinema, Inc Logo
Qube Cinema is proud to announce the appointment of Prakash Bakrania to handle Qube Wire Operations for Europe. Prakash assumes these responsibilities due to Qube Wires growth in the market and the subsequent move of Nigel Dennis to Senior Vice President, Worldwide Sales for Qube Cinema.

Sep 23, 2019 Lewis Thorne joins the Qube Wire Team
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Qube Cinema is happy to announce the appointment of Lewis Thorne to handle Qube Wire Operations for Australia, New Zealand, and Fiji. This is in addition to his role as a Technical Support Specialist.


Apr 1, 2019 Qube Wire Streamlines Operations for Theater Chains
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced that its content distribution service, Qube Wire has currently over 42,000 screens actively using its application.

Jan 23, 2019 Qube Cinema Publishes Case Study Highlighting Tugg’s Successful Deployment of Qube Wire
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Qube Cinema, a leading digital cinema technology and solutions provider, announced the publication of a case study highlighting the deployment of Qube Wire by Tugg, a pioneer in developing the Cinema On Demand model bridging the gap between filmmakers and audiences.

Dec 10, 2018 Qube Wire Provides Flm-X Data Feed Capabilities to Exhibitors as A Free Service
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced at CineAsia 2018 that Qube Wire’s SMPTE (Facility List Message) FLM-x data feed feature now provides theatre information in the latest SMPTE format, the Extended FLM data, as recently published in the SMPTE ST430-16-2017 specification document. These FLM-x data feeds are provided free to all exhibitors using the Qube Wire service.

Dec 5, 2018 Mar Del Plata Film Festival Chooses Qube Wire Platform for Content Distribution and Delivery
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Qube Cinema, the world’s leading provider of end-to-end digital cinema technology partnered with the 33rd Mar del Plata film festival which was held in Argentina from November 8 -18. Qube Wire was the official choice for DCP digital delivery and content distribution.

Oct 22, 2018 Jio MAMI 20th Mumbai Film Festival with Star Selects Qube Wire for Movie Distribution and Delivery
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Mumbai Academy of Moving Image (MAMI) which organises India’s leading film festival has partnered with Qube Cinema for the Jio MAMI 20th Mumbai Film Festival with Star. Qube Wire is the technical partner for the festival.

Jun 10, 2018 Qube Cinema Highlights Qube Wire's Movie Distribution Workflow Features at CineEurope 2018
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Qube Cinema will showcase multiple new features of Qube Wire at CineEurope 2018. As part of this new distribution workflow, delegates will be able to see new features, which include, broadband and satellite delivery to theatres, Wire Safe™, SMPTE FLM format support and an interesting data visualisation feature, What’s-on-Wire (WOW). Product demonstrations will be available to delegates at Qube Cinema’s booth #706 on the trade show floor. These features highlight a highly flexible and simplified digital cinema distribution workflow.

May 4, 2018 New York Indian Film Festival Selects Qube Cinema’s Qube Wire Platform for Movie Content Distribution and Delivery
Qube Cinema, Inc Logo
Qube Cinema announced its partnership with the 18th New York Indian Film Festival (NYIFF), New York’s largest and longest-running diaspora film festival,  which is scheduled to take place from May 7 -12.  Qube Wire is the distribution partner for the festival and filmmakers will increasingly rely on Qube Wire for secure and reliable movie content delivery to the festival.

Apr 24, 2018 Qube Cinema Unveils New Qube Wire Features at Cinemacon 2018
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Qube Cinema is adding new features to the Qube Wire platform to simplify the digital cinema distribution workflow. Qube Cinema will showcase multiple new features of Qube Wire at CinemaCon 2018 in Las Vegas.
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