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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Toronto, Ontario—Jan 11, 2007

Qube Cinema and Christie Digital Systems Help Bollywood Blaze New Digital Cinema Frontier

World Premiere of Mani Ratnam’s “Guru” in Toronto is First Indian Feature Film to Be Mastered and Screened Digitally in JPEG2000 Format
Christie, a major provider of visual solutions for entertainment, business and industry, and Qube Cinema, Inc., a leading provider of end to end digital cinema solutions, announced that acclaimed writer-director Mani Ratnam’s much-anticipated feature film, “Guru”, starring Bollywood’s most celebrated actress, Aishwarya Rai, will have its world premiere in Toronto today at the Elgin Theatre Centre. The film will be screened on a Christie CP2000-X DLP Cinema projector and an XP-D Cinema Server from Qube Cinema a subsidiary of Real Image Media Technologies, an India-based leader in the media and entertainment markets. The event represents a major coup for the Canadian exhibition industry as Bollywood continues to develop into a major international force.

The premiere of “Guru” marks the first Digital Cinema mastering and screening of a major Indian film, ushering the world’s most prolific cinema industry into the digital age. It also brings exclusive distribution of Bollywood films into Canada, creating a major entry point for reaching the North American market as well as Europe. Among the attending cast and crew, Aishwarya Rai, who plays the wife of the title character, is one of India’s new generation of entertainers who has gained international acclaim for her many feature roles. She was chosen by Time Magazine's Asian Edition as one of Asia's “100 Most Influential People.” Rai was also the subject of a “60 Minutes” profile, which called her “The Most Beautiful Face in the World.”

“Guru” also stars popular actor Abhishek Bachchan as Guru Kant Desai, a poor young man from a small Indian village in 1958 who becomes a powerful businessman on sheer determination and personal drive. Along the way, he must overcome overwhelming odds and business barriers that include the iron-tight control of government trade by a handful of rich businessmen. The film’s director, Mani Ratnam, is highly regarded, with past credits that include some of Bollywood’s great movies, such as Roja (1992), Bombay (1995) and Dil Se (1998).

“As the first DCI compliant JPEG2000 master of an Indian feature film, ‘Guru’ breaks new ground for Bollywood, becoming the model for the distribution of major releases on the world stage,” remarked Rajesh Ramachandran, president of Qube Cinema. “We chose the most renowned Digital Cinema projector, the Christie CP2000-X, because it is the only DLP Cinema projector that meets our rigorous standards for exceptionally accurate color reproduction, image quality, and performance.”

“Christie continues to drive the Digital Cinema revolution around the world, leading the digital conversion in every country and on every front,” said Brian Claypool, senior product manager for Cinema, Christie. “Christie is pleased to be chosen by Qube Cinema to help Bollywood make its historic leap into the digital age and bring the exhilarating world of Indian cinema to North America.”


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Qube Cinema, Inc:
Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry right from filmmakers and post-production companies to exhibitors with DCI compliant products to moviegoers.

Qube's products are used in every step of the filmmaking and exhibition process.   Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalized greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well established globally, with thousands of installations across 50 countries.

Qube's service offerings are constantly evolving to cater to the needs of the global cinema business.
Qube has digital cinema operations in over 4,000 screens (42%) across India, masters over 1,800 movies per year across 6 locations in India and the UAE, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).

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